Top 20 Shopify Plus Stores Examples For Inspiration In 2024

Mai Xuan Truong

Starting an online store on Shopify Plus opens the door to a myriad of possibilities, especially for businesses aiming to expand and refine their eCommerce strategy. This eCommerce solution not only provides robust scalability and flexibility but also offers a playground for creativity and innovation in digital commerce. In this comprehensive guide, we will delve into the list of top Shopify Plus stores that stand as beacons of inspiration for both new entrepreneurs and seasoned merchants. Each featured store is a testament to the power of exceptional branding, customer engagement, and operational efficiency. From pioneering design aesthetics to cutting-edge technological integrations, these Shopify Plus stores showcase the best practices and innovative approaches that you can adopt to elevate your own eCommerce venture. 

Top 20 Shopify Plus Stores Examples For Inspiration

With millions of active stores and counting, Shopify has become one of the most popular eCommerce platforms in the world. The eCommerce market is witnessing incredible growth over the past few years and Shopify Plus has helped multiple merchants launch their online businesses successfully thanks to its reliability and ability to integrate and customize. To understand more about this powerful platform and its features, in this article, we’ll take a look at some of the top Shopify Plus stores examples, and how they’ve used the platform to achieve success.


Gymshark, a UK-based fitness apparel and accessories brand, is one of the prime examples of top Shopify Plus stores. With its focus on providing high-quality workout clothes, Gymshark has grown from a startup into a global powerhouse, reaching over 180 countries worldwide.

Top Shopify Plus Stores Examples: Gymshark

The brand’s Shopify Plus store boasts a sleek and user-friendly design that caters to Gymshark’s target audience: fitness enthusiasts. Its mobile-responsive interface ensures a seamless shopping experience for customers, while features such as one-click checkout and multiple payment options make the buying process hassle-free. Their desktop version brings a smooth experience too, from the high-resolution product images to the innovative quick flip feature, which enables customers to view the product from all angles in seconds by hovering their mouse over it. Additionally, the website features an intuitive menu and exceptional product pages, contributing to the overall positive shopping experience.

Gymshark also takes advantage of Shopify Plus’ ability to handle high volumes of traffic and sales, allowing the brand to successfully execute major online events such as Black Friday and Cyber Monday. With Shopify Plus’ scalable infrastructure, Gymshark can confidently handle sudden spikes in traffic without worrying about website crashes or slow loading speeds.

What we love

  • Community Focus and User Engagement: GymShark places a strong emphasis on building a community around its brand. Their website features a dedicated community tab where shoppers can connect with others who share their passion for fitness. 
  • Streamlined and User-Friendly Design: The GymShark Shopify store is designed to be highly user-friendly, featuring a clear and to-the-point homepage that directs users to new releases and popular products easily. They also make use of full-width images for showcasing products and collaborations, which helps in capturing customer attention effectively
  • Innovative Use of Shopify’s Features: Leveraging the capabilities of Shopify Plus, GymShark has been able to scale its operations globally while maintaining a high level of service. Features like Shopify Scripts allow them to offer personalized shopping experiences, such as custom discounts or gifts at checkout, which enhance customer satisfaction and loyalty. Furthermore, the integration of Shopify’s POS systems enables them to seamlessly connect online and offline sales channels, providing a unified customer experience.

What we can learn from Gymshark

  • Building a Strong Community Focus: GymShark understands the value of cultivating a dedicated community around its brand. By incorporating a community tab on their website, they enable fitness enthusiasts to connect and engage with one another, reinforcing loyalty and enhancing the brand’s appeal. This approach can be instrumental for businesses aiming to create a loyal customer base and foster a sense of belonging among users.
  • Streamlining for User Engagement: The design of GymShark’s Shopify store exemplifies how streamlined, user-friendly interfaces can boost user engagement. Their clear, direct homepage that efficiently guides visitors to new releases and popular products, along with the use of captivating full-width images, plays a crucial role in retaining customer interest and encouraging sales.
  • Innovative Use of eCommerce Tools: GymShark’s strategic use of Shopify Plus showcases the importance of leveraging advanced eCommerce tools to scale operations and enhance service quality. Features like Shopify Scripts, which provide personalized shopping experiences through custom discounts or gifts at checkout, significantly boost customer satisfaction and loyalty. Additionally, the integration of Shopify’s POS systems helps unify online and offline sales channels, offering a seamless customer experience that can set a brand apart in a competitive market.

Fashion Nova

Fashion Nova is a popular fashion retailer that has made a name for itself through its trendy and affordable clothing options. The company’s success can be attributed in part to its well-designed Shopify Plus store, which offers a seamless and engaging shopping experience for customers.

Top Shopify Plus Stores Examples: Fashion Nova

One of the standout features of Fashion Nova’s store is its use of high-quality product photography. Each item is displayed with multiple high-resolution images that showcase the product from different angles, allowing customers to get a clear view of what they are purchasing. Additionally, the store offers a variety of product categories and filters, making it easy for customers to find what they are looking for.

Fashion Nova’s store also features a range of tools designed to encourage customer engagement and increase sales. For example, customers can sign up for the store’s email newsletter to receive exclusive discounts and promotions. The store also offers a rewards program that allows customers to earn points for making purchases, leaving product reviews, and referring friends. These points can be redeemed for discounts on future purchases.

What we love

  • Influencer Partnerships and Social Media Engagement: Fashion Nova excels in leveraging influencer marketing and social media to drive brand visibility and sales. By partnering with high-profile celebrities and influencers like Cardi B and Kylie Jenner, the brand effectively reaches millions of potential customers. Their strategy involves frequent, engaging posts on platforms like Instagram, where they showcase customers and influencers wearing their products, enhancing their appeal to a fashion-forward audience.
  • Frequent Content Updates and New Releases: The brand’s dynamic content strategy includes releasing hundreds of new styles weekly, ensuring that they consistently offer fresh and trendy options to their customers. This approach not only keeps the website content vibrant but also boosts customer return rates, as there’s always something new to discover​.
  • Inclusive Sizing and Competitive Pricing: Fashion Nova is recognized for its inclusive sizing, which caters to a diverse customer base, including plus-size options that promote body positivity. Additionally, their competitive pricing makes trendy fashion accessible to a broader audience, which is particularly appealing in the fast-fashion sector​.

What we can learn from Fashion Nova

  • Maximizing Influencer Partnerships and Social Media Engagement: Fashion Nova’s success in influencer marketing highlights the power of collaboration with high-profile personalities like Cardi B and Kylie Jenner. This approach allows them to tap into the influencers’ extensive followings, dramatically increasing brand visibility and driving sales. Their active presence on platforms such as Instagram, where they regularly post engaging content featuring both influencers and customers, serves to further cement their appeal to a fashion-conscious audience.
  • Keeping Content Fresh with Frequent Updates: By continuously introducing new styles and updating their offerings on a weekly basis, Fashion Nova keeps their content fresh and engaging. This strategy not only maintains interest and excitement around the brand but also encourages customers to visit their website more frequently, increasing the likelihood of repeat purchases. Businesses aiming to keep their audience engaged could benefit from adopting a similar approach of regular content renewal.
  • Embracing Inclusivity and Competitive Pricing: Fashion Nova’s commitment to inclusive sizing caters to a wide demographic, including providing stylish options for plus-size individuals. This inclusivity is an essential part of their brand identity and appeals to a broader market by promoting body positivity. Furthermore, their competitive pricing strategy makes fashionable clothing more accessible, particularly in the fast-fashion industry. This combination of inclusivity and affordability can be a powerful tool for brands looking to enhance their market appeal and customer base.


Touchland is a hygiene brand that offers sleek, colorful, and innovative hand sanitizers. The company’s mission is to make hand hygiene fun and convenient. Touchland’s Shopify Plus store owns user-friendly and visually appealing that showcases a product in an effective way. 


The Touchland store is easy to navigate, with a well-organized menu that allows customers to browse by product type or collection. The product pages themselves are visually stunning, with high-quality images and animations that show the product in use. The product descriptions are concise and to the point, highlighting the unique features and benefits of each product.

Additionally, this store opens a customer review section. Each product page includes this section that shows customer reviews and ratings, which can help build trust and credibility with potential customers. The store also includes social proof elements, such as As Seen In logos and customer testimonials, to further boost credibility.

What we love

  • Revolutionary Product Design and Skin-First Formulations: Touchland has redefined the standard for hand sanitizers by combining eye-catching, user-friendly designs with formulations that prioritize skin health. Their products are designed to offer a pleasant user experience, which includes appealing fragrances and moisturizing ingredients, making routine hand sanitizing a more enjoyable and skin-friendly practice.
  • Strong Emphasis on Customer Experience and Efficiency: Touchland’s integration with Shopify Plus has enabled them to enhance their operational efficiency significantly. This includes fast processing and delivery times, thanks to their collaboration with fulfillment centers that ensure 2-3 day delivery time across the U.S. 
  • Effective Use of Social Media for Brand Growth: Initially leveraging Instagram to build and engage with their audience, Touchland has effectively used social media to expand its reach and customer base. The brand’s strategic social media use, including frequent updates and engaging content, has played a crucial role in its rapid growth and high engagement rates.

What we can learn from Touchland

  • Revolutionizing Product Design and Ingredients: Touchland has successfully set a new standard in the hand sanitizer market by merging aesthetically pleasing and functional design with skin-first formulations. Their hand sanitizers, characterized by engaging fragrances and moisturizing ingredients, turn a routine health practice into a more appealing and enjoyable experience. This approach emphasizes the importance of product innovation and user experience in differentiating a brand in a crowded market.
  • Prioritizing Customer Experience Through Operational Efficiency: By integrating Shopify Plus into their operations, Touchland has significantly improved their efficiency, particularly in processing and delivery. Their partnership with fulfillment centers, ensuring quick delivery times within the U.S., highlights the critical role of logistics in enhancing customer satisfaction. Companies aiming to improve customer experience could learn from Touchland’s focus on efficient, reliable service delivery.
  • Leveraging Social Media for Brand Expansion: Touchland’s strategic use of social media, especially platforms like Instagram, has been instrumental in their growth. By starting with a strong focus on building and engaging with their audience through social media, the brand has expanded its reach and customer base effectively. Regular updates and engaging content have been key to maintaining high engagement rates. This underscores the power of social media in modern marketing strategies, particularly for growing brands looking to increase visibility and engagement.

Kylie Cosmetics

Kylie Cosmetics is a popular makeup brand founded by the well-known celebrity Kylie Jenner and her mother Kris Jenner in 2014. The brand offers a wide range of beauty products including lipsticks, eyeshadows, blushes, and more.

Top Shopify Plus Stores Examples: Kylie Cosmetics

Kylie Cosmetics’ website is built on Shopify Plus. The website’s design is sleek and modern, featuring high-quality product images and a minimalist layout that makes it easy for customers to browse and shop. One unique feature of the Kylie Cosmetics website is the ability to shop by collection or by product type, allowing customers to easily find what they’re looking for. The product pages are also well-designed, featuring detailed product descriptions, customer reviews, and multiple product photos.

In addition to its online store, Kylie Cosmetics also utilizes social media to drive sales and engage with customers. This brand and the owner Kylie Jenner have a large following on Instagram and often feature user-generated content on its website to showcase its products in use. With the combination of all the elements above, Kylie Cosmetics is totally deserved to appear in this list of top Shopify Plus stores.

What we love

  • Distinctive Branding and Design: Kylie Cosmetics leverages bold branding and a signature pink color scheme across its Shopify store. The personalized touch in product descriptions and the use of distinctive product names also help in strengthening the brand identity and making the shopping experience feel more personal​.
  • Enhanced Shopping Experience with Smart Features: The store incorporates several user-friendly features like a dedicated ‘Back in Stock’ section, which helps customers quickly find products that have recently been restocked. Additionally, the store utilizes red color highlights to draw attention to sales and discounts, effectively guiding customer purchasing decisions.
  • Effective Use of Shopify’s Capabilities for Scalability and Customization: Kylie Cosmetics has effectively utilized Shopify’s robust infrastructure and customization options to manage high traffic volumes during product launches and sales. The flexibility of Shopify allows Kylie Cosmetics to adapt and scale its operations as needed, supporting its growth from a single product line to a comprehensive beauty empire​.

What we can learn from Kylie Cosmetic

  • Emphasizing Distinctive Branding and Design: Kylie Cosmetics showcases the importance of bold and recognizable branding in eCommerce. By using a signature pink color scheme and unique product names, the brand strengthens its identity and creates a more personal shopping experience for customers. This approach demonstrates how effective personalized touches and consistent branding can be in differentiating a product in a competitive market.
  • Enhancing Customer Experience with User-Friendly Features: The integration of smart features such as a dedicated ‘Back in Stock’ section and strategic use of color to highlight sales and discounts shows Kylie Cosmetics’ commitment to a user-friendly shopping experience. These features not only make the site more navigable but also help in guiding the customer’s purchasing decisions, enhancing the overall user experience and potentially boosting sales.
  • Leveraging eCommerce Platforms for Scalability: Kylie Cosmetics’ effective use of Shopify’s capabilities highlights the importance of a robust and flexible eCommerce platform for managing growth. The ability to handle high traffic volumes during launches and the customization options available through Shopify have been crucial in supporting the brand’s expansion from a single product line to a full-fledged beauty empire. This teaches us that the right technological infrastructure is essential for scalability and can significantly impact a brand’s ability to expand and adapt to market demands.


Bombas is a vibrant and playful clothing brand that’s recognized for its inventive styles and donation program for socks. With the support of the show Shark Tank, Bombas was established in 2013. While working full-time jobs, the founders worked tirelessly with manufacturers from all over the globe to produce the ideal socks. They are also well known for their charitable donations, particularly for donating a pair of socks to homeless shelters for every pair purchased by customers. This makes Bombas become the most unique example in our list of top Shopify Plus stores.

list of shopify plus stores: Bombas

About Bombas’ Shopify Plus store, its design is elegant and stylish, making it easy to navigate and find products quickly. Their product pages are comprehensive, with detailed descriptions, high-quality images, and customer reviews. Customers can also easily add products to their cart without leaving the product page, streamlining the shopping experience.

Additionally, Bombas uses several marketing tactics to encourage customers to purchase. For example, they offer a discount code to new subscribers who sign up for their email newsletter, and they also offer bundle deals to incentivize customers to purchase multiple pairs of socks at once.

What we love

  • Mission-Driven Model: One of Bombas’ most distinct attributes is its mission-driven business model. For every item purchased, Bombas donates an item to someone in need. This one-for-one giving model not only fulfills a social mission but also deeply resonates with customers, enhancing brand loyalty and appeal​ 
  • High Product Quality: Bombas places a strong emphasis on the quality and comfort of its products, particularly its socks. The brand invests in high-quality materials and thoughtful design, which ensures that customers are purchasing products that are not only socially responsible but also durable and comfortable. 
  • Community and Customer Feedback: Bombas is highly engaged with its community and customer base. This engagement includes gathering and acting on feedback to continually improve their products and services. By maintaining close relationships with both the recipients of donations and customers, Bombas can fine-tune its offerings to better meet the needs of all stakeholders​.

What we can learn from Bombas

  • Embracing a Mission-Driven Model: Bombas stands out with its mission-driven approach, where for every item sold, another is donated to someone in need. This one-for-one giving model not only supports a social cause but also strengthens customer engagement and loyalty. Brands that align their operations with a meaningful purpose can enhance their appeal and foster a deeper connection with their customers, which can be a significant differentiator in today’s socially conscious market.
  • Focusing on High Product Quality: Bombas’ commitment to high-quality materials and thoughtful design in products like their socks shows the importance of delivering value through product excellence. By ensuring that their products are durable and comfortable, Bombas not only fulfills its social mission but also guarantees customer satisfaction. This approach illustrates that focusing on product quality can lead to higher customer satisfaction and retention, essential components of a successful brand.
  • Leveraging Community and Customer Feedback: Bombas’ active engagement with its community and responsiveness to customer feedback are crucial for continuous improvement and innovation. By valuing and incorporating feedback, Bombas has been able to refine its products and services to better meet the needs of its customers and recipients of donations. This strategy highlights the benefits of maintaining close relationships with stakeholders and using their insights to guide product development and business strategies.

Lord & Taylor

Lord & Taylor is a well-known fashion retailer that has been in business since 1826. They have a wide range of products, from clothing to home goods. However, with the rise of eCommerce, the company struggled to generate revenue due to the lack of an online store to attract and serve its customers.

Lord & Taylor

Lord & Taylor decided to use Shopify Plus to launch their online store, which was completed in less than 100 days. The store quickly gained traction with around 2.14 million site visitors, and they utilized Shopify’s payment system, Shop Pay, to make purchases. In just a few months, the well-established brand was able to transition from a physical store to an online store, including mobile sales, and increase its revenue by 44%.

These remarkable results are achieved through its website’s beautiful design and useful functions installed. The website features beautiful imagery, easy navigation, and a seamless checkout experience. Lord & Taylor also offers various promotions and discounts to encourage customers to make purchases. With Shopify Plus, they have been able to provide their customers with an exceptional online shopping experience while also managing their operations efficiently.

What we love

  • Rapid Deployment and Flexibility: After a significant transition from a traditional brick-and-mortar model to a digital-first approach, Lord & Taylor successfully launched its new direct-to-consumer website in less than 100 days using Shopify Plus. This quick deployment highlights the platform’s flexibility and the brand’s agile response to keep up with the digital retail landscape​​.
  • Enhanced Mobile Shopping Experience: With the integration of Shopify’s Shop Pay, Lord & Taylor has significantly improved its mobile checkout experience. This feature has not only streamlined the purchasing process but also helped boost conversion rates, demonstrating a robust mobile-first strategy that caters to contemporary shopping behaviors​.
  • Strong Focus on High-Quality Customer Experience: Leveraging Shopify Plus has enabled Lord & Taylor to offer a more personalized and user-friendly shopping experience. Features like advanced customization capabilities and integrated payment solutions have played a critical role in enhancing user engagement and satisfaction

What we can learn from Lord & Taylor

  • Rapid Deployment and Flexibility: Lord & Taylor’s successful transition to a digital-first approach and the swift launch of its new direct-to-consumer website using Shopify Plus in under 100 days exemplify the benefits of agile response and platform flexibility in adapting to market changes. This move demonstrates how businesses can leverage eCommerce platforms to quickly respond to evolving retail landscapes and consumer demands. The ability to deploy rapidly is crucial for maintaining relevance and competitiveness in a fast-paced digital economy.
  • Enhancing the Mobile Shopping Experience: The integration of Shopify’s Shop Pay has significantly improved the mobile checkout process for Lord & Taylor, streamlining purchases and boosting conversion rates. This improvement underscores the importance of a mobile-first strategy, reflecting contemporary shopping behaviors where convenience and speed are highly valued by consumers. Businesses should consider optimizing their mobile interfaces to enhance user experiences and meet the increasing demand for mobile accessibility.
  • Focusing on High-Quality Customer Experience: By leveraging Shopify Plus, Lord & Taylor has been able to offer a more personalized and user-friendly shopping experience. The platform’s advanced customization capabilities and integrated payment solutions have been instrumental in enhancing user engagement and satisfaction. This strategy highlights the significance of investing in technology that supports a high-quality customer experience, crucial for building brand loyalty and encouraging repeat business.


Allbirds is a sustainable shoe brand that was founded in 2016. The brand gained popularity due to its eco-friendly approach to footwear and comfortable designs. The company has a strong online presence, with an impressive online store powered by Shopify Plus.


The store features beautiful product photography and a clean, modern design. Their limited edition designs are particularly valuable to their customers. However, what stands out the most are their product pages, which offer color and size options, as well as additional content such as Instagram feed displays, material information, and product benefits.

Allbirds also uses Shopify’s advanced features to provide a seamless shopping experience for customers, including personalized recommendations and quick, easy checkout options. With the help of Shopify Plus, Allbirds has been able to scale its business and expand its reach, while maintaining its commitment to sustainability.

What we love

  • Sustainability Education and Transparency: One of the hallmark features of Allbirds’ Shopify store is its commitment to transparency and education regarding sustainability. The website provides detailed information about the materials used in each product, such as merino wool, eucalyptus tree fiber, and sugarcane-based SweetFoam™. Each product page not only lists these materials but also explains their environmental benefits and the sustainability efforts behind their sourcing and production.
  • Interactive and Clean Design: Allbirds’ Shopify store features a clean, minimalist design that reflects the brand’s ethos of simplicity and functionality. The user interface is intuitive and easy to navigate, ensuring a seamless shopping experience from browsing to checkout. Importantly, the store includes interactive elements such as a size finder and color selection tool that allow customers to find the perfect fit and style right from their homes. 
  • Customer-Centric Initiatives: Allbirds goes above and beyond in customer service with features designed to ensure high customer satisfaction. Additionally, the store often features user-generated content, such as customer reviews and photos, which not only build a community around the brand but also provide social proof that assists potential buyers in making informed decisions.

What we can learn from Allbirds

  • Prioritizing Sustainability Education and Transparency: Allbirds’ commitment to transparency and sustainability education is evident in their Shopify store. By providing detailed information about the eco-friendly materials used in their products, like merino wool and sugarcane-based SweetFoam™, and explaining the environmental benefits and sustainable sourcing practices, Allbirds sets a benchmark for how brands can educate consumers and build trust. This approach not only reinforces the brand’s environmental credentials but also appeals to increasingly eco-conscious consumers.
  • Interactive and Clean Design: The clean, minimalist design of Allbirds’ Shopify store mirrors its brand ethos of simplicity and functionality, ensuring that the user interface is both appealing and easy to navigate. Features like the size finder and color selection tools enhance the shopping experience by allowing customers to easily customize their choices. This user-centric design strategy is crucial for any eCommerce platform aiming to provide a seamless and engaging online shopping experience.
  • Focusing on Customer-Centric Initiatives: Allbirds enhances its customer service by incorporating features that prioritize customer satisfaction, such as showcasing user-generated content like reviews and customer photos. This not only builds a community around the brand but also serves as social proof, helping potential buyers make informed decisions. Incorporating user feedback directly into the shopping experience fosters a sense of community and trust, essential for cultivating long-term customer relationships.

Red Bull

Red Bull is a well-known energy drink brand that has also made a name for itself in the world of extreme sports and events. In addition to its physical stores, Red Bull has also developed an impressive online presence through its Shopify Plus store.

best shopify plus stores: Red Bull

With Shopify Plus, Red Bull is able to create an engaging and immersive online shopping experience for its customers. Their website features high-quality product images, seamless navigation, and an easy-to-use checkout process. 

Red Bull also uses Shopify Plus to offer its customers a subscription service, providing them with a convenient way to regularly purchase their favorite energy drinks. Additionally, the website offers personalized product recommendations based on the customer’s browsing and purchasing history. This enhances the customer experience and helps Red Bull to increase its sales and customer loyalty. This brand name always shows up in the top list of top Shopify Plus stores examples for inspiration.

What we love

  • Integrated Brand Experience: Red Bull’s Shopify store is more than just a place to buy products; it serves as an extension of its brand identity, which is synonymous with extreme sports, music, and lifestyle events. The store features dynamic visuals and videos that reflect the brand’s involvement in these activities, creating an immersive experience that resonates with its target audience. 
  • Exclusive Products and Collaborations: One of the standout features of the Red Bull Shopify store is its offering of exclusive merchandise and limited-edition collaborations. These products often tie into events sponsored by Red Bull or partnerships with athletes and artists, which are particularly appealing to fans of the brand. 
  • User-Centric Navigation and Personalization: The Red Bull Shopify store is designed with the customer in mind, featuring a highly intuitive and easy-to-navigate interface. Additionally, the store often personalizes the shopping experience based on the customer’s previous purchases or browsing behavior, recommending products that align with their interests. 

What we can learn from Red Bull

  • Creating an Integrated Brand Experience: Red Bull’s Shopify store exemplifies how to extend a brand identity beyond traditional boundaries by incorporating elements synonymous with its core interests, such as extreme sports and music events. By using dynamic visuals and videos that showcase their involvement in these activities, Red Bull creates an immersive online environment that deeply resonates with its target audience. This approach demonstrates the importance of aligning every aspect of an online store with the broader brand ethos to engage customers and enhance the brand’s overall appeal.
  • Leveraging Exclusive Products and Collaborations: Red Bull’s strategy of offering exclusive merchandise and engaging in limited-edition collaborations is a powerful tool for creating buzz and maintaining customer interest. These products, often linked to sponsored events or partnerships with well-known athletes and artists, not only cater to the brand’s fan base but also add a sense of uniqueness and value to the shopping experience. This tactic can be particularly effective for brands looking to differentiate themselves in a competitive market.
  • Focusing on User-Centric Navigation and Personalization: The design of Red Bull’s Shopify store prioritizes user experience with its intuitive navigation and personalization features. By tailoring the shopping experience based on individual customer behaviors, such as previous purchases or browsing history, Red Bull enhances customer satisfaction and increases the likelihood of repeat purchases. This strategy underscores the significance of personalization in eCommerce, as it can significantly impact customer engagement and sales conversion rates.


Ooni is a company that designs and sells high-quality outdoor pizza ovens. They started as a small Kickstarter campaign and quickly grew into a successful eCommerce business. With the help of Shopify Plus, Ooni was able to provide an amazing online shopping experience for its customers. 


Their website is well-designed, easy to navigate, and has a lot of features that make the shopping process smooth and enjoyable. One of the remarkable features is its product pages, which include detailed information about each product and helpful customer reviews. Ooni’s use of Shopify Plus has helped them to build a loyal customer base and become a well-known brand in the outdoor cooking industry.

What we love

  • Comprehensive Product Information and Resources: Ooni’s Shopify store excels in providing detailed product information and educational resources. Each product page is filled with specifications, high-quality images, and videos that show the ovens in action, helping customers understand what they can expect from their purchase. Additionally, the store offers a wealth of resources such as cooking tips, recipes, and maintenance guides.
  • Interactive and User-Friendly Design: The Ooni Shopify store features a clean, visually appealing layout that makes navigation effortless. The site is designed with user experience in mind, offering intuitive category breakdowns and a quick, seamless checkout process. A notable feature is the Help Me Choose tool, which guides customers through a series of questions about their cooking habits and preferences to recommend the perfect oven model for their needs.
  • Community Engagement and Customer Support: Ooni’s online store emphasizes community engagement and robust customer support. The platform includes sections for customer reviews, where buyers can post and read feedback about the products, including real user photos and tips. 

What we can learn from Ooni

  • Providing Comprehensive Product Information and Resources: Ooni’s Shopify store sets a high standard for eCommerce by offering detailed product information, educational resources, and dynamic content such as high-quality images and videos. This extensive provision of information helps customers make informed decisions by clearly understanding the product features and potential uses. Additionally, the inclusion of cooking tips, recipes, and maintenance guides enhances the value provided to customers, supporting their journey beyond the initial purchase. This approach is beneficial for any brand that wants to ensure customer satisfaction and decrease return rates.
  • Interactive and User-Friendly Design: Ooni’s store showcases the importance of an intuitive and visually appealing layout in enhancing the shopping experience. Features like the ‘Help Me Choose’ tool, which personalized recommendations based on user preferences and cooking habits, demonstrate the effectiveness of interactive elements in an eCommerce setting. These tools not only make the shopping process easier but also more engaging, helping customers find products that best meet their needs. Brands looking to improve their online presence should consider how such user-centric design features can facilitate navigation and enhance customer satisfaction.
  • Fostering Community Engagement and Providing Strong Customer Support: By including sections for customer reviews and user-generated content, Ooni’s Shopify store emphasizes the value of community engagement. This platform allows customers to share their experiences and tips, creating a community around the brand. Such engagement not only builds trust among potential buyers but also provides existing customers with a platform to voice their opinions, fostering a sense of belonging. Robust customer support further assures buyers of their valued relationship with the brand, improving overall customer loyalty.

Wild Deodorant

Wild Deodorant based in London, is a sustainable personal care brand co-founded by Freddy Ward and Charlie Bowes-Lyon in 2019. The brand is known for its innovative approach to deodorants, offering refillable and 100% compostable products. These deodorants are designed to be both eco-friendly and effective, with the founders launching the company with a mission to provide natural, sustainable personal care options. Since its inception, Wild Deodorant has seen rapid growth and expanded its availability across major UK retailers, aligning with consumer demand for environmentally responsible products.

Wild Deodorant

Their site features a clean and modern design, with easy navigation and product pages that showcase their unique scent offerings. The special point about their store is that they provide a subscription service for customers to receive regular deliveries of their favorite deodorant scents, making it a convenient option for those looking to make sustainable choices in their personal care routine. Additionally, Wild Deodorant uses Shopify’s payment system, Shop Pay, to offer customers a seamless and secure checkout experience.

What we love

  • Sustainability and Innovation: Wild Deodorant’s online store emphasizes its core mission of sustainability. It features compostable refill packs made from bamboo, highlighting the brand’s commitment to reducing plastic waste. This not only caters to environmentally conscious consumers but also differentiates Wild from traditional deodorant brands that use non-biodegradable materials​ 
  • Customizable Subscription Model: The Shopify store offers a flexible subscription model where customers can choose their favorite scents and receive refills as needed. This model provides convenience and ensures that customers never run out of their preferred product. Additionally, subscribers benefit from savings compared to one-time purchases, which incentivizes ongoing customer engagement and loyalty
  • Wide Range of Scents and Products: Wild Deodorant provides an array of scent options and related body care products, allowing customers to personalize their experience.The brand caters to a variety of preferences, which enhances the shopping experience by giving customers the freedom to explore and select products that best suit their personal tastes

What we can learn from Wild Deodorant

  • Emphasizing Sustainability and Innovation: Wild Deodorant’s focus on sustainability is a key aspect of its brand identity, demonstrated by the use of compostable refill packs made from bamboo. This approach not only appeals to environmentally conscious consumers but also sets the brand apart from competitors who use traditional, non-biodegradable materials. Businesses can learn from Wild’s example that embracing sustainability can serve as both a market differentiator and a way to appeal to a growing demographic concerned with environmental impact.
  • Customizable Subscription Model: Wild’s adoption of a flexible subscription model caters to consumer needs for convenience and continuity. Allowing customers to choose their preferred scents and determine the frequency of their refills not only ensures they never run out of product but also builds ongoing customer engagement. The added incentive of cost savings for subscribers encourages long-term loyalty and can be a compelling strategy for brands looking to enhance customer retention and stabilize revenue streams.
  • Offering a Wide Range of Scents and Products: By providing a diverse selection of scents and related body care products, Wild Deodorant allows customers to personalize their shopping experience significantly. This variety meets various consumer preferences, enhancing customer satisfaction and expanding market reach. Brands should consider how expanding product lines to include customizable options can attract a broader customer base and encourage more personalized engagement with the brand.

Tropic Skincare

Tropic Skincare is a UK-based Shopify Plus store that offers natural, vegan, and cruelty-free skincare products. The company was founded in 2011 by Susie Ma after her appearance on The Apprentice and has since grown to become a leading player in the beauty industry. Tropic’s online store features an elegant and user-friendly design, with a focus on visually appealing product pages and a seamless checkout process.

Tropic Skincare

Another powerful feature of Tropic’s Shopify Plus store is its use of high-quality product photography and videos to showcase its products. They also offer a personalized skincare consultation service, which helps customers find the right products for their specific skin concerns. Tropic’s commitment to sustainability and ethical production is reflected in its use of recyclable and biodegradable packaging materials.

What we love

  • Ingredient Transparency and Product Education: Tropic Skincare’s online store stands out for its commitment to transparency and education about its ingredients. Each product page provides detailed information about the ingredients used, including their benefits and origins. Additionally, the site often features blogs and articles that delve deeper into skincare routines, ingredient benefits, and the impact of sustainable practices on the environment.
  • Customized Skincare Recommendations: The Tropic Skincare Shopify store offers a personalized skincare consultation feature, which uses a quiz to assess the customer’s skin type, concerns, and preferences. Based on the results, the store recommends a tailored skincare routine with specific Tropic products that best suit the customer’s needs. 
  • Engagement Through User-Generated Content and Community Features: Tropic Skincare’s Shopify store actively incorporates user-generated content, such as customer reviews and testimonials, which are prominently displayed on product pages and throughout the site. The store features a Tropic Skin Care Community section where customers can engage with each other, share their experiences, and offer tips. 

What we can learn from Tropic Skincare

  • Ingredient Transparency and Product Education: Tropic Skincare’s commitment to transparency about the ingredients used in their products sets a high standard for consumer trust and education. By providing detailed descriptions of the benefits and origins of ingredients on each product page, coupled with blogs and articles about skincare routines and sustainable practices, Tropic enhances customer knowledge and engagement. This approach not only informs consumers but also builds trust by demonstrating the brand’s commitment to honesty and quality. Companies aiming to foster a loyal customer base can adopt similar strategies to emphasize transparency and educate their audience.
  • Customized Skincare Recommendations: The personalized skin care consultation offered by Tropic Skincare’s Shopify store exemplifies how technology can enhance the shopping experience by tailoring it to individual needs. This feature, which assesses the customer’s skin type and concerns through a quiz, allows the brand to offer specific product recommendations, making the shopping experience both personal and practical. Businesses should consider how such personalized interactions can increase customer satisfaction and conversion rates.
  • Enhancing Engagement Through User-Generated Content and Community Features: Tropic Skincare’s use of user-generated content and its dedicated community section are effective tools for building brand loyalty and engagement. By prominently displaying customer reviews and testimonials, and providing a platform for customers to interact, share experiences, and offer tips, Tropic creates a sense of community among its users. This strategy not only encourages trust and credibility through peer endorsements but also enhances customer engagement and retention.


Huel is a trailblazing nutrition company dedicated to delivering convenient and sustainable meal replacements suited to contemporary lifestyles. Known as Human Fuel, Huel provides a variety of products such as shakes, powders, and ready-to-eat meals. These options are crafted to offer a balanced macronutrient profile, ensuring that consumers get a healthy blend of proteins, carbohydrates, fats, and essential vitamins and minerals.

top shopify plus store huel

The brand’s commitment to health and sustainability is further underscored by its vegan-friendly offerings. Huel’s approach not only caters to those seeking efficient and nutritious meal solutions but also aligns with environmental conscientiousness, making it a popular choice for health-aware and eco-conscious consumers alike.

What we love

  • Personalized Nutrition Profiles: One of the standout features of Huel’s Shopify store is its ability to offer personalized nutrition profiles to its customers. Upon entering the site, customers can input specific dietary needs, preferences, and goals. The platform then recommends products that align with the user’s unique nutritional requirements. 
  • Comprehensive Nutritional Information and Transparency: Huel’s Shopify store goes above and beyond when it comes to providing detailed nutritional information. Each product page is equipped with extensive details about the ingredients, nutritional benefits, and even environmental impact. 
  • Seamless Subscription Model: Huel’s use of a subscription model is seamlessly integrated into their Shopify store, encouraging repeat business and ensuring that customers never run out of their essential nutrition. The subscription process is straightforward and customizable, allowing users to set the frequency of delivery and easily modify their subscription as needed. 

What we can learn from Huel

  • Offering Personalized Nutrition Profiles: Huel’s Shopify store exemplifies how personalization can enhance the customer experience in eCommerce. By allowing customers to input their dietary needs, preferences, and goals, and recommending products that meet these specific requirements, Huel effectively tailors the shopping experience to individual needs. This level of personalization not only helps customers make more informed decisions but also increases the likelihood of satisfaction and repeat purchases. Businesses can adopt similar strategies to make their offerings more relevant and appealing to each customer.
  • Providing Comprehensive Nutritional Information and Transparency: Huel sets a high bar for transparency and detailed product information. By furnishing extensive details about ingredients, nutritional benefits, and environmental impacts on each product page, Huel not only educates customers but also builds trust by showcasing their commitment to quality and sustainability. This thorough approach to information transparency is crucial for brands that want to connect with today’s informed and health-conscious consumers.
  • Seamless Subscription Model Integration: The integration of a seamless subscription model into Huel’s Shopify store demonstrates the benefits of recurring business models in eCommerce. By making the subscription process straightforward and customizable—allowing customers to determine delivery frequencies and modify subscriptions as needed—Huel enhances customer convenience and retention. This model is particularly effective for products that are consumed regularly, as it ensures continuous customer engagement and steady revenue flow.

Soko Glam

Soko Glam is a prominent online marketplace that specializes in Korean beauty products, co-founded in 2012 by Charlotte Cho and Dave Cho. The platform was created to bring Korean skincare and beauty trends, techniques, and products to a global audience. Soko Glam curates a wide variety of skincare and makeup products, ensuring each item is selected based on its efficacy and unique benefits. The company’s philosophy emphasizes the importance of skincare as a journey, not just a routine, and aims to empower consumers with knowledge through extensive product insights, tutorials, and community feedback.

top shopify plus store soko glam

Soko Glam’s Shopify store serves as the primary interface for their eCommerce operations, providing a streamlined, user-friendly shopping experience. Their online presence is not only about selling products but also educating customers on the 10-step Korean skincare routine and the benefits of each product category.

What we love

  • Curated Learning Experience: One of the standout features of Soko Glam’s Shopify store is its integration of educational content with commerce. Each product listing is accompanied by detailed information, including usage tips, ingredient benefits, and video tutorials. 
  • Community-Driven Recommendations: Soko Glam’s platform leverages user-generated content and reviews extensively. Customers can leave detailed reviews, including their skin type and how the product affected their skin, which assists new shoppers in gauging product effectiveness for similar conditions. 
  • Rewards and Loyalty Program: Soko Glam offers a rewards program that incentivizes repeat customers with points that can be redeemed for discounts on future purchases. This program also rewards users for engaging with the brand in various ways, such as writing reviews, celebrating a birthday, or referring friends. 

What we can learn from Soko Glam

  • Integrating Curated Learning with Commerce: Soko Glam’s approach to blending educational content with product listings is an effective strategy for engaging customers. By providing detailed information, usage tips, ingredient benefits, and video tutorials alongside each product, Soko Glam not only enhances the shopping experience but also empowers customers to make informed decisions. This educational aspect can increase customer trust and satisfaction, which are crucial for repeat business. Brands can adopt this strategy to differentiate themselves in competitive markets by adding value through education.
  • Leveraging Community-Driven Recommendations: Utilizing user-generated content and detailed reviews is another strong aspect of Soko Glam’s strategy. By allowing customers to share their experiences, including specific details like skin type and product effectiveness, Soko Glam enhances transparency and provides social proof, helping potential buyers make better-informed decisions. This approach not only builds a community around the brand but also boosts credibility and can drive sales. Companies looking to enhance customer trust and engagement might consider similar tactics to harness the power of community-driven content.
  • Incentivizing with a Rewards and Loyalty Program: Soko Glam’s rewards program exemplifies how loyalty schemes can foster long-term customer relationships. By offering points that can be redeemed for discounts and rewarding engagement with the brand—such as writing reviews or referring friends—Soko Glam incentivizes not just purchases but also active participation. This engagement enhances customer loyalty and encourages repeat visits, crucial for maintaining a sustainable business. Brands can learn from this approach to structure their rewards programs in ways that motivate ongoing engagement and reward customer loyalty.

Kamoka Pearl

Kamoka Pearls stands out in the world of pearl farming, not just for the exquisite Tahitian pearls it produces but also for its pioneering approach to sustainability and eco-friendly practices. Located on the picturesque Ahe atoll in French Polynesia, the farm is spearheaded by Josh Humbert, whose passion for the environment permeates every aspect of the operation. Humbert’s vision extends beyond mere pearl farming to encompass a holistic, ecological ethos that respects and nurtures the natural environment. Kamoka Pearls is particularly notable for its innovative use of local mother-of-pearl, which serves as nuclei for pearl development. This method not only leverages indigenous resources but also aligns with the farm’s commitment to environmental stewardship, ensuring that every pearl reflects the purity and beauty of its origins.

top shopify plus store kamoka pearl

The farm’s operations are intricately designed to support the local ecosystem, with a focus on minimizing human impact and fostering natural processes. A standout practice at Kamoka Pearls is the use of local fish to clean the oysters, a method that effectively eliminates the need for chemical cleaners and reduces human handling, which can stress the marine inhabitants. This symbiotic relationship between the oysters and the fish promotes a healthier marine environment and contributes to the overall sustainability of the farming operations. Such practices underscore Kamoka Pearls’ commitment to producing high-quality pearls while maintaining an ecological balance and supporting the biodiversity of the Ahe atoll. This approach not only enhances the quality and luster of the pearls but also ensures that the farm remains a benefactor to the environment, setting a benchmark for responsible pearl farming worldwide.

What we love

  • Sustainability and Traceability: Kamoka Pearls emphasizes its commitment to sustainability, offering pearls that are sustainably produced directly from their family-run farm. The farm’s operations are powered by renewable energy sources like wind and solar, showcasing their commitment to minimal environmental impact.
  • Handcrafted and Unique Products: Each piece of jewelry from Kamoka Pearls is handcrafted, highlighting the unique beauty of each pearl. This level of craftsmanship ensures that no two pearls are alike, providing customers with a unique product. This uniqueness is a significant selling point, emphasizing the individuality of each pearl and piece of jewelry, making them not just purchases but personal treasures.
  • Direct-to-Consumer Model: Kamoka Pearls utilizes a direct-to-consumer model on their Shopify store, which allows them to maintain control over their product quality and pricing. Their online store is a direct reflection of their farm’s ethos, offering detailed product descriptions and transparency about their sustainable practices.

What we can learn from Kamoka Pearl

  • Emphasizing Sustainability and Traceability: Kamoka Pearls’ focus on sustainability demonstrates how environmental responsibility can enhance brand image and appeal to eco-conscious consumers. By powering their operations with renewable energy and promoting sustainable pearl farming practices, Kamoka Pearls sets itself apart in the jewelry market. This commitment to minimal environmental impact not only aligns with increasing consumer demand for ethical products but also builds trust and loyalty. Businesses can learn from this approach by integrating sustainable practices into their operations and clearly communicating these efforts to their customers.
  • Offering Handcrafted and Unique Products: The handcrafted nature of Kamoka Pearls’ jewelry highlights the value of artisanal craftsmanship and the unique qualities of each piece. By ensuring that no two pearls are alike, Kamoka Pearls elevates the perceived value of their products, making each purchase feel personalized and exclusive. This strategy can be particularly effective for brands that want to emphasize the uniqueness and quality of their products, appealing to consumers looking for something truly special and personal.
  • Utilizing a Direct-to-Consumer Model: Kamoka Pearls’ direct-to-consumer sales model via their Shopify store allows for greater control over product quality, customer experience, and pricing. This approach eliminates the need for intermediaries, providing direct engagement with customers and ensuring that the brand’s values and commitments are communicated effectively. Additionally, it offers transparency about their sustainable practices, enhancing consumer trust. This model can offer significant advantages for businesses looking to strengthen their brand identity and foster closer customer relationships.


Bokksu has quickly become a premier subscription service, offering a unique window into the rich culinary landscape of Japan through its meticulously curated boxes of authentic snacks and teas. Founded in 2016 by Danny Taing, the service aims to bridge cultural gaps and introduce a global audience to the diverse and unique flavors of Japan. What sets Bokksu apart is its dedication to authenticity and quality, sourcing its products directly from local artisans and family-run businesses that have perfected their craft over centuries. Each monthly box is themed, providing subscribers not only with a taste but also a story that enhances the appreciation of the snacks’ origins and significance. This narrative-driven approach helps subscribers connect more deeply with the culture from which these snacks originate, making each box an educational experience as much as a culinary one.

top shopify plus store bokksu

Expanding beyond just monthly subscription boxes, Bokksu has broadened its offerings to include an online marketplace that features a wider array of everyday Asian grocery items and specialty gifts. This expansion allows the company to cater to the growing interest in Asian cuisines and cultures, providing easy access to hard-to-find ingredients and products that are integral to authentic Asian culinary experiences. The marketplace also serves as a platform for smaller, artisanal companies in Japan to reach an international audience, potentially growing their businesses beyond local consumers. Through these initiatives, Bokksu not only enhances its customers’ understanding and enjoyment of Japanese cuisine but also supports the small businesses whose products it features, contributing to the preservation of traditional practices and recipes.

What we love

  • Cultural and Educational Experience: Each Bokksu box is more than just a collection of snacks. It includes a culture guide magazine that provides detailed information about the snacks’ origins, flavors, and common allergens. This educational component enhances the customer’s experience by connecting them deeper with Japanese culture and the stories behind the snacks
  • Support for Small Family Businesses: Bokksu is dedicated to supporting small family-run businesses in Japan. By sourcing snacks from these producers, Bokksu helps preserve traditional Japanese snack-making practices and provides these businesses with a platform to reach a global audience. 
  • Curated Themes and Seasonal Offerings: The subscription service is themed around Japanese cultural events, seasons, or specific regions, providing subscribers with a diverse and ever-changing taste experience. For example, they offer boxes themed around cherry blossom season, Japanese festivals, and other culturally significant times of the year.

What we can learn from Bokksu

  • Enhancing the Experience with Cultural and Educational Insights: Bokksu enhances the value of its subscription boxes by including a culture guide magazine in each box. This magazine provides detailed information about the snacks’ origins, flavors, and allergens, connecting customers more deeply with Japanese culture and the stories behind the snacks. This educational component not only enriches the customer experience but also differentiates Bokksu from other snack boxes by adding a layer of cultural appreciation and learning. Brands can adopt similar strategies to deepen customer engagement and add value to their offerings.
  • Supporting Small Family Businesses: Bokksu’s commitment to sourcing snacks from small family-run businesses in Japan highlights a significant business strategy that supports sustainability and cultural preservation. By providing these producers with a platform to reach a global audience, Bokksu not only helps preserve traditional practices but also fosters economic growth within these communities. This approach can appeal to consumers who value ethical and sustainable business practices, enhancing brand loyalty and appeal.
  • Curating Themes and Seasonal Offerings: Bokksu’s use of curated themes and seasonal offerings for its subscription service ensures that the customer experience remains fresh and engaging. By aligning boxes with Japanese cultural events, seasons, and specific regions, Bokksu creates anticipation and excitement around each delivery. This strategy of thematically linking products to cultural moments can be highly effective for subscription services, as it continually rejuvenates the consumer’s interest and connection to the brand.


Secretlab is a Singapore-based company, renowned for its high-quality gaming chairs that are favored among gamers, office workers, and anyone in need of ergonomic seating solutions. Founded in 2014 by former competitive gamers Ian Alexander Ang and Alaric Choo, the company was established out of a need for comfortable and supportive chairs that could withstand long hours of gaming or work. Secretlab has since expanded its product line to include desks and accessories, all designed with the same focus on quality, ergonomics, and style. The brand is well-known for its collaborations with esports tournaments, gaming titles, and pop culture franchises, offering special edition designs that cater to fans’ interests.

top shopify plus store secretlab

Secretlab’s online Shopify store serves as the primary portal for customers worldwide to purchase their chairs and accessories. The store combines sleek design with user-friendly navigation, ensuring a seamless shopping experience from browsing to checkout. It showcases their full range of products, detailed descriptions, customer reviews, and high-resolution images that help customers make informed decisions.

What we love

  • Augmented Reality Viewing Feature: One of the unique attributes of Secretlab’s Shopify store is the integration of an augmented reality (AR) feature that allows customers to visualize the chairs in their own space before purchasing. This tool is particularly useful for customers looking to match a chair with their home or office decor.
  • Dynamic Customization Options: Secretlab distinguishes itself by offering extensive customization options directly through its Shopify store. Customers can select from various materials, such as their proprietary PRIME™ 2.0 PU leather, SoftWeave® fabric, and NAPA leather, along with different color schemes and special editions. Each product page is equipped with an interactive interface where selections can be made in real-time, allowing customers to visualize the final look of their customized chair, which adds a personal touch to their buying experience.
  • Educational Content and Ergonomic Advice: The Secretlab store goes beyond just selling products by providing valuable educational content about ergonomics and proper sitting posture. Their site includes detailed guides and blog posts that help customers understand the importance of good ergonomic practices and how to choose the right chair for their needs. 

What we can learn from Secretlab

  • Incorporating Augmented Reality for Enhanced Product Visualization: Secretlab’s integration of an augmented reality (AR) feature in their Shopify store is a forward-thinking approach that significantly enhances the customer experience. By allowing customers to visualize how a chair would look in their own space, Secretlab not only aids in the decision-making process but also increases customer confidence in their purchase. This technology can be particularly effective for online retailers selling home decor or furniture, as it bridges the gap between digital shopping and the physical product experience.
  • Offering Dynamic Customization Options: Secretlab sets itself apart with extensive customization options, allowing customers to choose from various materials and color schemes. The use of an interactive interface on each product page enables customers to see real-time updates as they customize their chair, providing a highly personalized shopping experience. This strategy not only satisfies customers’ desires for products that reflect their personal style but also increases engagement and satisfaction with the buying process. Brands can leverage similar customization tools to enhance user engagement and differentiate their offerings in competitive markets.
  • Providing Educational Content and Ergonomic Advice: Beyond selling products, Secretlab enhances its value proposition by offering educational content focused on ergonomics and sitting posture. Through detailed guides and blog posts, they educate customers on the importance of ergonomic practices, thereby positioning themselves as not just a product provider but a source of valuable information. This approach builds trust with customers and helps them make informed decisions, reinforcing the brand’s commitment to customer well-being. Companies can benefit from incorporating educational content into their marketing strategies to deepen customer relationships and enhance brand credibility.


TeeFury is an innovative online platform that has carved a niche for itself in the competitive world of apparel by focusing on pop culture and community-driven content. Established in 2008, TeeFury caters to enthusiasts of various genres including sci-fi, gaming, comics, and more, by offering uniquely designed t-shirts. What sets TeeFury apart is its business model that revolves around limited-time offerings; each t-shirt design is sold exclusively for just 24 hours. This model not only creates a sense of urgency among customers but also keeps the inventory fresh and dynamic. The designs are contributed by a talented pool of international artists, ensuring a diverse and ever-changing lineup of apparel that resonates with a global audience. Moreover, these artists are not just contributors but stakeholders, as they receive a share of the sales, incentivizing them to produce appealing and creative designs.

top shopify plus store TeeFury

The collaborative spirit of TeeFury extends beyond the initial sale period through its interactive TeeFury Gallery, where customers can vote to bring their favorite designs back for a re-run. This feature democratizes the selection process and keeps the community engaged, turning customers into active participants in the product lineup. Such a model not only fosters a strong community bond but also enhances customer retention, as fans return to the site to see if their voted designs have made the cut for a second round. Additionally, TeeFury supplements its sales model with a robust social media presence, where they announce new releases and engage with their audience, further amplifying the excitement and reach of each day’s unique offering. This approach not only sustains interest and anticipation among existing customers but also attracts new ones who are drawn by the allure of exclusive, limited-time products and the opportunity to support independent artists directly.

What we love

  • Limited Edition Model: TeeFury introduces a new limited edition t-shirt design every 24 hours. This model creates a sense of urgency and exclusivity among customers, encouraging quick purchases and frequent visits to the store to check out the latest offerings​ 
  • Artist-Centric Approach: Artists are paid a commission for each shirt sold during the 24-hour sale period and retain full rights to their artwork. This not only supports artists financially but also helps them build a fan base. TeeFury’s platform is unique in that it rewards artists’ creativity and promotes their work extensively​
  • Community Engagement: The site’s Gallery feature allows the community to vote on favorite designs to bring them back for reprint. This interactive component not only keeps customers engaged but also gives them a voice in the products offered. TeeFury’s community, known as TeeFurians, plays a significant role in the site’s dynamic, creating a vibrant forum for fans and artists alike.

What we can learn from TeeFury

  • Utilizing a Limited Edition Model to Drive Urgency: TeeFury’s approach of introducing a new limited edition t-shirt design every 24 hours leverages the power of scarcity and exclusivity to create a sense of urgency among customers. This model encourages quick decisions and frequent visits to the site, as customers are motivated to purchase before the opportunity expires. This strategy can be particularly effective for brands looking to boost short-term sales and keep their audience continually engaged and returning to check out new products.
  • Supporting and Promoting Artists with an Artist-Centric Approach: TeeFury’s model of paying artists a commission for each shirt sold during the 24-hour period, while allowing them to retain full rights to their artwork, supports artists both financially and in building a fan base. This artist-centric approach not only fosters a strong relationship with creative contributors but also enhances the brand’s appeal to customers who value supporting independent artists. Businesses can learn from TeeFury’s approach to build partnerships that are mutually beneficial and that resonate with their customer base’s values.
  • Fostering Community Engagement through Interactive Features: The incorporation of interactive elements like the Gallery feature, which allows the community to vote on their favorite designs for reprint, exemplifies effective community engagement. This not only keeps the audience engaged but also empowers them by giving a voice in the products offered. Such community-driven strategies can significantly enhance customer loyalty and create a vibrant brand culture, which can be critical for sustained success and growth.


Kith is a multifaceted lifestyle brand and retailer established in 2011 by Ronnie Fieg, a prominent figure in the streetwear and sneaker communities. The brand initially gained recognition for its high-profile sneaker collaborations, which often sell out minutes after release. Over time, Kith has evolved into a powerful lifestyle brand encompassing a range of men’s, women’s, and kids’ apparel, footwear, and accessories. Alongside its own label, Kith stocks an eclectic mix of contemporary and luxury brands, blending the realms of streetwear with high fashion. The brand also stands out for its unique collaborations with names like Coca-Cola, Versace, and even the New York Knicks, demonstrating a broad appeal that spans various cultures and industries. Kith operates flagship stores in major cities including New York, Los Angeles, Miami, and Tokyo, each designed to offer a unique shopping experience that reflects the local culture and community.

top shopify plus store kith

Kith’s online Shopify store serves as a digital extension of its physical retail experience, mirroring the brand’s sophisticated and contemporary aesthetic. The online platform is not just a point of sale; it’s a comprehensive portal that showcases the breadth of Kith’s offerings, including limited edition releases and regular collections. The store is known for its sleek design and high functionality, which cater to the tech-savvy, fashion-forward consumer.

What we love

  • Exclusive Product Launches and Releases: One of the standout features of Kith’s Shopify store is the exclusive release of products, particularly sneakers and collaborative apparel. The site often features highly anticipated drops that create significant buzz and attract traffic from around the globe. 
  • Kith Filters and Visual Aesthetics: Kith’s Shopify store is distinguished by its high-quality visual aesthetics, which include detailed product photography and a clean, minimalist design that reflects the brand’s modern vibe. The website also incorporates advanced filtering options that allow customers to easily navigate through its extensive product range based on size, color, brand, and collection.
  • Content Integration and Brand Storytelling: Beyond its role as a retail outlet, Kith’s online store excels in content integration and brand storytelling. The site features lookbooks, detailed blog posts, and behind-the-scenes content that provides deeper insights into the collaborations and collections. 

What we can learn from Kith 

  • Capitalizing on Exclusive Product Launches and Releases: Kith’s strategy of exclusive product releases, especially in sneakers and collaborative apparel, is a powerful tool for generating buzz and driving traffic. By creating anticipation and demand through limited availability, Kith successfully attracts customers worldwide, eager to get their hands on rare items. This approach can be highly effective for brands looking to elevate their market presence and create a sense of urgency among their customers.
  • Enhancing User Experience with High-Quality Visuals and Advanced Filters: Kith’s commitment to high-quality visual aesthetics and a user-friendly interface significantly enhances the shopping experience. The detailed product photography and minimalist design reflect the brand’s modern aesthetic, appealing to a style-conscious audience. Furthermore, the advanced filtering options facilitate easy navigation, allowing customers to efficiently find products by size, color, brand, and collection. Businesses can improve customer satisfaction and increase conversion rates by investing in similar enhancements to their eCommerce platforms.
  • Engaging Customers with Content Integration and Brand Storytelling: Beyond selling products, Kith’s online store excels in content integration and storytelling, offering lookbooks, blog posts, and behind-the-scenes looks at collaborations and collections. This content not only enriches the shopping experience but also deepens customer engagement by providing context and stories behind the products. This strategy can be pivotal for brands aiming to build a deeper connection with their audience and enhance their brand image.

Fire Dept. Coffee

Fire Dept. Coffee is a distinctive brand that combines a passion for high-quality coffee with a mission to support first responders who face health challenges or have been injured in the line of duty. Founded in 2016 by Luke Schneider, a U.S. Navy veteran and firefighter, the company is deeply rooted in the values and experiences of those who put their lives on the line every day. Operating out of Rockford, Illinois, Fire Dept. Coffee is not just veteran-owned but is also staffed predominantly by active and retired firefighters. This close-knit team brings a genuine understanding and commitment to their work, ensuring that every batch of coffee not only meets high standards of quality but also carries a sense of purpose and community spirit.

top shopify plus store Fire Dept. Coffee

The brand’s commitment extends beyond merely selling coffee; it actively contributes to the welfare of the firefighting community through various initiatives and charitable activities. Fire Dept. Coffee donates a portion of its earnings to support injured firefighters and other first responders, helping them cope with medical expenses and recovery processes. Moreover, the company crafts its coffees to suit the demanding lifestyles of its customers, offering a range of caffeinated and decaffeinated blends that are both robust and flavorful. This focus on community support coupled with an unwavering commitment to quality has helped Fire Dept. Coffee builds a loyal customer base that values both the product and the positive impact their purchases make.

What we love

  • Community and Charitable Focus: Fire Dept. Coffee is not just about selling coffee; it places a strong emphasis on giving back to the community. A portion of the company’s net proceeds supports injured and ill first responders through the Fire Dept. Coffee Foundation. 
  • High-Quality, Responsibly Sourced Coffee: The coffee sold by Fire Dept. Coffee is sourced ethically from around the world, ensuring that each batch is of the highest quality. The beans are carefully selected and roasted to order, emphasizing freshness and a rich flavor profile. Their offerings include a variety of roasts and unique spirit-infused options, catering to diverse tastes and preferences​ 
  • Innovative Product Lines and Subscriptions: Fire Dept. Coffee offers an intriguing range of spirit-infused coffees, which include flavors like bourbon, whiskey, and rum. These specialty products provide a unique twist on traditional coffee and highlight the brand’s innovative approach. Additionally, the company has leveraged its Shopify platform to manage a thriving subscription service, allowing customers to receive their favorite coffees regularly, which has significantly contributed to their revenue growth​.

What we can learn from Fire Dept. Coffee

  • Emphasizing Community and Charitable Contributions: Fire Dept. Coffee’s commitment to supporting injured and ill first responders through their foundation exemplifies how integrating charity into a business model can enhance brand loyalty and appeal. By dedicating a portion of net proceeds to their Fire Dept. Coffee Foundation, the company not only gives back to the community but also aligns its brand with values that resonate deeply with its customers. This approach can be a powerful tool for businesses looking to strengthen their community ties and build a positive brand image.
  • Commitment to High-Quality, Responsibly Sourced Products: The focus on ethically sourcing high-quality coffee beans from around the world ensures that Fire Dept. Coffee stands out in a crowded market. By emphasizing the freshness, rich flavor profiles, and responsible sourcing practices, they cater to the growing consumer demand for ethical and premium products. Businesses can learn from this strategy by recognizing the importance of transparency in sourcing and quality in building trust and satisfaction among discerning consumers.
  • Innovative Product Lines and Subscription Services: Fire Dept. Coffee’s introduction of spirit-infused coffees, like bourbon, whiskey, and rum flavors, showcases their innovative approach to diversifying product offerings. This not only differentiates their products but also attracts a niche market looking for unique coffee experiences. Additionally, the effective use of their Shopify platform to manage a subscription service facilitates regular customer engagement and steady revenue growth. This model is beneficial for businesses looking to capitalize on the recurring revenue stream while maintaining customer engagement over time.


Thinx Inc. is an innovative company best known for its line of period underwear designed to replace or supplement traditional menstrual products such as pads and tampons. Founded in 2014, Thinx aims to modernize menstrual management with products that are not only functional and comfortable but also environmentally friendly compared to disposable alternatives. Thinx’s products are designed to be absorbent, reusable, and stylish, offering various levels and styles of protection to accommodate different body types and flow levels. Over the years, Thinx has expanded its offerings to include a range of menstrual products such as period activewear and other accessories, further cementing its commitment to empowering individuals during their menstrual cycle.

top shopify plus store thinx

Thinx’s online Shopify store is the primary platform through which it markets and sells its innovative menstrual products. The store is designed with a clean, user-friendly interface that reflects the brand’s ethos of simplicity and empowerment. It not only serves as a retail space but also as an educational platform, providing extensive information about menstrual health and sustainability, which reinforces the brand’s mission to transform the way people think about and manage menstruation.

What we love

  • Educational Resources and Community Engagement: Thinx’s Shopify store stands out for its dedication to educating customers about menstrual health. The site features a blog and FAQ section that covers a wide range of topics from product care to detailed insights into menstrual health issues. This focus on education helps demystify menstruation and promotes a more informed customer base. Additionally, the store highlights customer stories and reviews, fostering a sense of community and shared experience among users.
  • Customization and Bundles: Thinx offers the ability to customize product bundles directly on its Shopify store. Customers can choose from various styles, colors, and absorbency levels to create custom packs tailored to their needs, often at a discounted rate compared to purchasing items individually. This not only enhances the shopping experience by providing tailored choices but also encourages larger purchases, increasing customer satisfaction and loyalty.
  • Sustainability Highlight: In line with its commitment to environmental consciousness, Thinx’s online store prominently features information about the sustainability of its products. The site details how using Thinx can reduce waste compared to traditional disposable products, aligning with the values of customers who are conscious about their environmental impact. 

What we can learn from Thinx

  • Focusing on Educational Resources and Community Engagement: Thinx’s commitment to providing comprehensive educational content about menstrual health via their Shopify store plays a crucial role in empowering customers. By demystifying menstruation and offering insights into related health issues through blogs and FAQs, Thinx promotes a more informed and supportive shopping environment. Additionally, by highlighting customer stories and reviews, they foster a strong sense of community among users, enhancing brand loyalty. Businesses can learn from Thinx’s approach that educating customers and building a community are powerful tools for deepening customer relationships and enhancing brand credibility.
  • Enhancing Customer Experience with Customization and Bundles: Thinx’s strategy of allowing customers to customize product bundles directly on their Shopify store caters to individual needs and preferences, offering a personalized shopping experience. This customization, coupled with the opportunity to purchase bundles at discounted rates, not only meets specific customer needs but also encourages larger purchases, thereby increasing overall satisfaction and loyalty. Companies looking to improve their eCommerce platforms can consider similar customization options to add value and incentivize bigger transactions.
  • Promoting Sustainability and Aligning with Customer Values: Thinx’s focus on sustainability is a significant aspect of their brand identity. The online store effectively communicates how their products can reduce waste compared to traditional disposable products, resonating with environmentally conscious consumers. This alignment with the values of their customer base not only enhances the brand’s appeal but also supports a broader mission of environmental responsibility. Brands aiming to attract a similar demographic might find it beneficial to highlight their commitment to sustainability as a way to connect with and expand their audience.

Flower Knows

Flower Knows is a distinguished cosmetics brand that has carved a unique niche in the beauty industry with its artistically inspired makeup products. Known for its whimsical designs and packaging, the brand draws heavily from the elegance and styles of various historical art movements, seamlessly integrating these influences with contemporary makeup trends. This creative fusion is most evident in their popular products like eyeshadow palettes and lip creams, which not only offer high-quality performance but also serve as pieces of art in themselves. Each product line showcases a commitment to aesthetic beauty, with detailed and ornate packaging that echoes the opulence of past eras. The use of vibrant colors, intricate designs, and luxurious textures makes Flower Knows a favorite among those who appreciate beauty products that stand out visually and deliver in terms of quality.

top shopify plus store Flower Knows

Beyond their visual appeal, Flower Knows distinguishes itself through its innovative approach to makeup formulation and design. The brand places a strong emphasis on creating products that are both effective and gentle on the skin, incorporating skin-friendly ingredients that cater to a wide range of skin types and preferences. This attention to detail extends to how the products are marketed and presented to consumers, with each new release accompanied by rich storytelling that highlights the inspiration behind the product. For instance, a palette might be inspired by the romanticism of the Victorian era or the boldness of art deco, bringing a narrative element that enhances the user experience. This blending of art and practicality not only makes Flower Knows a leader in cosmetic innovation but also strengthens its connection with customers who value beauty, history, and quality in their makeup choices.

What we love

  • Themed Collections and Artistic Packaging: Flower Knows’ Shopify store features various themed collections such as Swan Ballet, Moonlight Mermaid, and Little Angel. These collections are not only themed around fantastical and whimsical concepts but are also presented in beautifully designed packages that resonate with the themes. The Swan Ballet collection, for example, is inspired by the elegance of ballet and offers products with a dreamy aesthetic​
  • Interactive and Engaging Product Displays: The online store enhances customer experience through interactive media and detailed imagery of products. For instance, customers can view high-quality images of product swatches and packaging, which helps in conveying the texture and finish of the cosmetics.
  • Exclusive Online Offers and Promotions: Flower Knows utilizes its Shopify platform to engage customers with various online-exclusive offers and promotions. For example, they provide a BOGO (Buy One, Get One) free offer on certain products, and the store often features sales on newly launched items and collections. 

What we can learn from Flower Knows

  • Utilizing Themed Collections and Artistic Packaging: Flower Knows’ strategy of offering themed collections with artistic packaging enhances the overall customer experience. By incorporating whimsical themes like Swan Ballet and Moonlight Mermaid, and presenting products in beautifully designed packages that resonate with these themes, Flower Knows creates a unique and immersive shopping environment. This attention to detail not only captivates customers but also adds an element of storytelling to the brand’s identity, fostering emotional connections with consumers.
  • Enhancing Customer Experience with Interactive Displays: Flower Knows’ emphasis on interactive media and detailed imagery of products contributes to a more engaging and informative shopping experience. By providing high-quality images of product swatches and packaging, the online store effectively conveys the texture, colors, and finishes of cosmetics, helping customers make informed purchasing decisions. This interactive approach can significantly improve customer satisfaction and confidence in the products being offered.
  • Driving Online Engagement with Exclusive Offers and Promotions: Flower Knows leverages its Shopify platform to offer online-exclusive promotions and discounts, such as BOGO (Buy One, Get One) free offers and sales on newly launched items and collections. By providing exclusive online offers, the brand encourages customer engagement and incentivizes purchases, ultimately driving sales and increasing customer loyalty. This strategy showcases the importance of leveraging eCommerce platforms to implement targeted promotions and discounts that resonate with online shoppers.

Shopify Plus Stores Statistics in 2023 and Prediction for 2024

In 2023, the landscape of eCommerce continued its dynamic evolution, with Shopify Plus stores playing a pivotal role in shaping the industry’s trajectory. As we delve into the statistics and insights from the past year, a comprehensive understanding emerges of the trends, challenges, and triumphs within this elite segment of online retail. From burgeoning sales figures to innovative marketing strategies, this section uncovers the key metrics that defined Shopify Plus stores in 2023, while also offering astute predictions for their path forward into 2024.

Shopify Plus Stores Statistics in 2023

In 2023, the realm of eCommerce witnessed a remarkable surge in the prominence and influence of Shopify Plus stores. As the digital marketplace continued to expand and diversify, these elite merchants emerged as frontrunners, leveraging the robust capabilities of the Shopify Plus platform to achieve unprecedented growth and success. This section provides a comprehensive overview of the statistics, trends, and achievements that characterized Shopify Plus stores throughout the year, offering valuable insights into their impact on the broader eCommerce landscape. From sales milestones to innovative strategies, delve into the metrics that defined the performance of Shopify Plus stores in 2023.

Overview of key statistics from 2023

In 2023, the Shopify Plus platform saw significant growth and evolution across various metrics. The total number of Shopify Plus stores continued to rise steadily, indicating sustained interest and adoption among businesses seeking scalable eCommerce solutions. Alongside this expansion, the average revenue per store witnessed notable increases, reflecting the platform’s effectiveness in driving sales and facilitating business growth. Additionally, the industry distribution of Shopify Plus merchants exhibited diversification, with companies from a wide range of sectors leveraging the platform to power their online operations. This diversification suggests that Shopify Plus is appealing to businesses beyond traditional retail, including industries such as fashion, beauty, electronics, and more. Geographically, certain regions or countries emerged as top performers, showcasing robust eCommerce ecosystems and demonstrating the platform’s global reach and impact. Overall, these key statistics from 2023 underscore Shopify Plus’s position as a leading eCommerce solution for businesses of all sizes and industries, with continued growth expected in the years ahead.

Notable trends and insights from 2023 data

The analysis of Shopify Plus store statistics from 2023 reveals several noteworthy trends and insights that underscore the platform’s dynamic landscape. Firstly, there was a notable surge in eCommerce adoption, driven by changing consumer behaviors and accelerated digital transformation efforts among businesses. This increased adoption reflects a broader shift towards online shopping as a preferred mode of commerce, highlighting the importance of robust eCommerce solutions like Shopify Plus. Furthermore, the data indicates the emergence of new industries on Shopify Plus, signaling the platform’s versatility and ability to cater to diverse market segments. Industries such as health and wellness, home goods, and direct-to-consumer brands have increasingly embraced Shopify Plus, leveraging its advanced features and scalability to drive growth. Lastly, the impact of global events and market shifts was evident in the data, with businesses adapting to changing consumer preferences and market dynamics. Events such as the COVID-19 pandemic and evolving geopolitical landscapes have influenced consumer behavior and shaped eCommerce trends, underscoring the need for agility and resilience in the face of uncertainty. Overall, these insights from 2023 shed light on the evolving eCommerce landscape and the pivotal role of Shopify Plus in driving innovation and growth across industries.

Prediction for 2024

As we stand on the cusp of a new year, the anticipation and excitement surrounding the future of eCommerce, particularly within the realm of Shopify, are palpable. With each passing year, Shopify continues to redefine the boundaries of online retail, empowering merchants worldwide with its innovative solutions and dynamic ecosystem. This section ventures into the realm of prognostication, offering insightful predictions for the trajectory of Shopify in 2024. From emerging trends and technological advancements to shifts in consumer behavior and market dynamics, explore the forecasts that promise to shape the Shopify landscape in the coming year.

Forecasted trends and expectations for Shopify Plus stores in 2024

Looking ahead to 2024, several trends and expectations are anticipated for Shopify Plus stores. Firstly, there is a strong anticipation of continued growth in the number of Shopify Plus stores as businesses increasingly recognize the value and scalability offered by the platform. This growth is expected to be fueled by both new entrants and existing businesses upgrading to Shopify Plus to capitalize on its advanced features and capabilities. Secondly, there may be projected changes in the average revenue per store, driven by factors such as increased competition, evolving consumer preferences, and advancements in eCommerce technology. While some businesses may experience a surge in revenue, others may face challenges in maintaining growth amid intensifying market dynamics. Additionally, there could be potential shifts in industry distribution as new sectors leverage Shopify Plus to establish their online presence and traditional industries undergo digital transformation. This diversification is likely to contribute to the platform’s resilience and adaptability to changing market trends. Lastly, predictions for top-performing regions or countries may vary depending on factors such as economic growth, technological infrastructure, and regulatory environments. Emerging markets with burgeoning eCommerce ecosystems may witness accelerated adoption of Shopify Plus, while established markets may continue to dominate in terms of revenue and market share. Overall, 2024 is expected to be a dynamic year for Shopify Plus stores, marked by growth, innovation, and adaptation to evolving market conditions.

Factors influencing the predictions

The predictions for Shopify Plus stores in 2024 are influenced by a combination of factors spanning technological advancements, economic conditions, and shifts in consumer behavior and preferences. Firstly, ongoing technological advancements are expected to play a significant role in shaping the eCommerce landscape, with innovations in areas such as artificial intelligence, augmented reality, and data analytics driving enhanced customer experiences and operational efficiencies for Shopify Plus merchants. Secondly, economic factors, including GDP growth, inflation rates, and trade policies, will impact consumer spending patterns and business investment decisions, thereby influencing the revenue and expansion plans of Shopify Plus stores. Additionally, changes in consumer behavior and preferences, such as the increasing demand for sustainable products, personalized shopping experiences, and seamless omnichannel interactions, will drive strategic shifts and investments among Shopify Plus merchants to meet evolving market expectations. While these factors present opportunities for growth and innovation, they also pose challenges such as intensified competition, supply chain disruptions, and regulatory compliance requirements. Navigating these opportunities and challenges will require Shopify Plus merchants to remain agile, customer-centric, and proactive in adapting to the evolving eCommerce landscape.

Top Categories For Shopify Plus Stores

Across various sectors, certain categories consistently emerge as leaders in capturing market share and driving revenue growth. These top five categories encompass a diverse array of products and services, each with its unique appeal and opportunity for success. From fashion and apparel, where style meets commerce, to health and beauty, catering to wellness enthusiasts worldwide, Shopify Plus merchants leverage cutting-edge technology and strategic marketing to dominate these sectors. Meanwhile, home and lifestyle products enrich living spaces, while electronics and gadgets redefine the boundaries of convenience and connectivity. Lastly, food and beverage offerings tantalize taste buds and indulge culinary passions, showcasing the versatility and adaptability of Shopify Plus stores in meeting evolving consumer demands.

Fashion and Apparel

Fashion and apparel stand as pillars of the eCommerce industry, encompassing a vast spectrum of clothing, accessories, and footwear that cater to the diverse tastes and preferences of consumers worldwide. Within the Shopify Plus ecosystem, merchants in this category leverage a multifaceted approach to thrive in the competitive landscape.

Fashion and Apparel

Aesthetics and social media play a crucial role in the thriving fashion and apparel category, where visual appeal often drives purchasing decisions. Shopify Plus merchants curate carefully curated collections of products that reflect current trends, seasonal styles, and timeless classics. From chic minimalist designs to bold statement pieces, the emphasis on aesthetics ensures that every product aligns with the brand’s aesthetic vision and speaks to the preferences of the target audience.

Health and Beauty

The health and beauty category within Shopify Plus stores is a thriving sector that caters to the ever-growing consumer demand for self-care, wellness, and beauty products. With a focus on beauty products, skincare, and wellness items, merchants in this category offer a diverse array of products designed to help consumers look and feel their best. This segment benefits from several key factors that contribute to its success.

Firstly, the growing consumer interest in self-care and holistic health has fueled the demand for health and beauty products. In today’s fast-paced world, consumers are increasingly prioritizing their well-being and seeking products that promote self-care rituals and holistic health practices. Shopify Plus merchants in this category capitalize on this trend by offering a wide range of products that cater to various wellness needs, from skincare essentials to supplements and aromatherapy products.

Health and Beauty

Influencer culture plays a significant role in driving brand awareness and credibility within the health and beauty category. Shopify Plus merchants partner with influencers and beauty experts to showcase their products, provide testimonials, and reach new audiences. These collaborations help to build trust and authenticity around the brand, as consumers are more likely to purchase products recommended by influencers they trust.

Overall, the health and beauty category within Shopify Plus stores is a dynamic and lucrative segment that benefits from growing consumer interest in self-care, wellness, and beauty. By leveraging effective marketing, product innovation, and influencer collaborations, merchants in this category can capitalize on this trend and drive sustained growth and success.

Home and Lifestyle

The home and lifestyle category within Shopify Plus stores represents a flourishing sector that caters to the diverse needs and preferences of consumers seeking to enhance their living spaces and daily routines. This expansive category encompasses an extensive range of products, including stylish home decor, functional furnishings, innovative kitchenware, and cutting-edge gadgets, all aimed at creating more comfortable, efficient, and aesthetically pleasing environments. Shopify Plus merchants operating in this category leverage a variety of strategies to attract discerning consumers and stay ahead of the curve.

By offering on-trend items that align with contemporary tastes and preferences, Shopify Plus stores in the home and lifestyle category appeal to consumers looking to refresh and update their living spaces. Additionally, sustainability has become an increasingly important consideration for many consumers, prompting Shopify Plus merchants to prioritize eco-friendly materials, ethical manufacturing practices, and environmentally conscious packaging. By aligning with sustainability initiatives and offering eco-friendly alternatives, these merchants attract environmentally conscious consumers and differentiate themselves in a competitive market.

Home and Lifestyle

Furthermore, convenience plays a crucial role in driving consumer purchasing decisions within the home and lifestyle category. Shopify Plus merchants can leverage innovative technologies and user-friendly interfaces to streamline the shopping experience, from intuitive product navigation to secure payment options and seamless checkout processes. Additionally, features such as virtual room visualization tools and augmented reality applications enable consumers to envision how products will look and function in their own homes, facilitating confident purchasing decisions.

Shopify Plus merchants in the home and lifestyle category navigate a complex landscape of consumer preferences and industry trends to offer curated selections of products that enhance living spaces and elevate everyday routines. By capitalizing on trends in interior design, sustainability, and convenience, these merchants attract discerning consumers seeking to create personalized and stylish environments that reflect their lifestyles and aspirations.

Electronics and Gadgets

The electronics and gadgets category within Shopify Plus stores is characterized by its dynamic nature and constant evolution, driven by the relentless march of technology and the insatiable appetite of consumers for innovation. From cutting-edge smartphones to smart home devices, wearables, and entertainment electronics, merchants in this category offer a wide array of products that cater to various needs and preferences. Central to the success of Shopify Plus stores specializing in electronics and gadgets is their ability to stay ahead of the curve in terms of product selection, technological advancements, and consumer trends. By closely monitoring market developments and collaborating with leading brands and manufacturers, these merchants ensure that they offer the latest and most sought-after products to their customers.

Electronics and Gadgets

Moreover, the convenience and accessibility of the Shopify Plus platform enable merchants to create seamless shopping experiences, from browsing and purchasing to delivery and customer support. This enhanced user experience contributes to customer satisfaction and loyalty, driving repeat business and positive word-of-mouth referrals. Additionally, Shopify Plus stores in the electronics and gadgets category leverage various marketing channels, including social media, influencer partnerships, and targeted advertising, to reach tech-savvy consumers and expand their reach.

As technology continues to evolve and integrate further into everyday life, the demand for innovative electronics and gadgets shows no signs of abating. Shopify Plus merchants in this category are well-positioned to capitalize on this trend, driving sustained growth and innovation while meeting the ever-changing needs of consumers in the digital age.

Food and Beverage

The food and beverage category within Shopify Plus stores represents a dynamic and rapidly growing segment of the eCommerce market, fueled by shifting consumer preferences towards gourmet experiences, artisanal craftsmanship, and health-conscious consumption. From gourmet snacks and specialty beverages to health-conscious supplements and premium spirits, merchants in this category offer a diverse array of products that cater to the evolving tastes and lifestyles of modern consumers. One of the key drivers of success for Shopify Plus stores in the food and beverage category is their ability to capitalize on culinary trends and lifestyle choices. By staying abreast of emerging food movements, such as plant-based diets, clean eating, and global flavors, these merchants curate product selections that resonate with their target audience and reflect the zeitgeist of contemporary gastronomy.

Food and Beverage

Moreover, storytelling and experiential marketing play a pivotal role in engaging consumers and fostering brand loyalty within the food and beverage category. Through compelling narratives that highlight the origins, craftsmanship, and unique qualities of their products, Shopify Plus merchants create immersive brand experiences that resonate with consumers on an emotional level. Whether it’s showcasing the journey of a single-origin coffee bean, the traditional methods used to craft artisanal cheese, or the sustainable farming practices behind organic produce, storytelling adds depth and authenticity to the brand narrative, fostering connections and trust with consumers.

In addition to storytelling, experiential marketing techniques, such as interactive content, virtual tastings, and culinary workshops, offer opportunities for Shopify Plus merchants to engage with consumers in meaningful and memorable ways. By creating immersive brand experiences that allow consumers to interact with their products in a hands-on manner, merchants can deepen engagement, drive conversion, and foster long-term brand loyalty.

As the food and beverage landscape continues to evolve, Shopify Plus stores in this category are well-positioned to capitalize on the growing demand for gourmet experiences, artisanal craftsmanship, and health-conscious products. By leveraging storytelling and experiential marketing to engage consumers and create memorable brand experiences, merchants can differentiate themselves in a crowded market and drive sustained growth and success.

Why Should Large-scale Businesses Utilize Shopify Plus?

As you may know, Shopify Plus is an eCommerce platform that especially serves large-scale businesses that require more resources and customization to sell more products effectively. It offers a range of advanced features and tools that can help businesses streamline their eCommerce operations, improve their online sales, and ultimately, increase their revenue. So, why should big companies utilize this platform?

Scalability And Reliability

Shopify Plus will solve all your worries about handling an out-growth business. It is a platform that can effectively manage even the largest online sales events. For brands, times of high traffic can be exciting, but Shopify Plus users need not be concerned during these periods. Shopify Plus has taken measures to ensure that its platform can provide limitless scalability to meet the increasing demands of expanding brands.

Shopify Plus Scalability And Reliability

Shopify Plus has the ability to endure 1 million pageviews and 10,000 checkouts per minute and boasts an impressive uptime of 99.99%. Even during peak traffic periods, your store’s performance remains unaffected. You can celebrate knowing that you made the right choice, without any worry or concern when your store is bustling. Your customers can easily make their purchases, and your team can relax, reassured that they have chosen the right platform in Shopify Plus.

Additionally, many merchants also worry about security problems. Reliability, or security, is always of the top priorities for any large-scale business, and Shopify Plus offers a range of security features to protect your online store and your customers’ data. The platform is Level 1 PCI compliant and uses SSL encryption to protect against online fraud and data breaches.


Shopify Plus offers a range of customization options, allowing businesses to tailor their eCommerce operations to their specific needs. From custom themes and integrations to bespoke checkout experiences, Shopify Plus offers a level of flexibility that is unmatched by other eCommerce platforms. Especially about the checkout features of this platform, to enhance the shopping experience for identified customers, Shopify Plus provides the ability to personalize the checkout process with a variety of fast payment options. By accepting popular payment methods like Apple Pay, Google Pay, Amazon Pay, and Shopify Pay, especially on mobile devices, you can increase conversions and offer a smoother checkout experience for your customers.

Shopify Plus Customization

Multi-channel Selling

Shopify Plus is designed to simplify international sales, whether through multiple expansion stores for different regions or seamless multi-currency sales within the same store. With Shopify Plus, merchants can create up to nine additional stores for various sales channels, each with their own products, integrations, and content. Additionally, foreign customers can be charged in their native currency.

Shopify Plus Multi-channel Selling

For businesses seeking to expand globally, Shopify Plus offers flexibility in approaching international markets. Starting with a single multi-currency store is a low-commitment way to test the waters in new markets. If successful, merchants can justify opening a second store in that region, providing a localized shopping experience. The Shopify app store also offers options for improving regional localizations and boosting foreign sales operations.

Merchants also have access to multiple sales channels through Shopify Plus, with native integrations for Amazon, eBay, Twitter, Instagram, Pinterest, and third-party integrations for platforms like Wanelo and Wish. Shopify Plus simplifies the process of managing all sales channels for merchants.

Reduced Overhead Costs

Shopify Plus offers a range of tools and features that can help businesses reduce their overhead costs. It eliminates the need for businesses to invest in their own infrastructure, such as servers and IT personnel, as the platform provides hosting services and technical support. In addition, Shopify Plus offers a range of tools and integrations that can streamline business operations and reduce the need for manual labor. For example, inventory management, order tracking, and shipping integrations can help merchants save time and reduce errors. 

Shopify Plus Reduced Overhead Costs

Shopify Plus also provides a range of marketing tools and integrations that can help businesses to attract and retain customers, without incurring high marketing costs. For example, Shopify offers social media integrations, email marketing, and SEO tools, which can help businesses to reach their target audience and generate sales.

24/7 Support

Shopify provides excellent service and support, even before upgrading to Shopify Plus. In other words, while Shopify serves as an ideal foundation for building eCommerce websites, Shopify Plus serves as a technical partner, offering a wealth of resources and humanitarian assistance that allows businesses to concentrate on the operational aspects of their store.

Shopify 24/7 Support

In addition, Shopify Plus offers a Facebook group where like-minded individuals can connect and share their experiences. This provides an opportunity to learn from other business owners who have faced similar challenges and overcome them.

Shopify Plus prides itself on having the best app ecosystem and partners available. With all the essential features needed to launch an online store immediately, the platform provides limitless potential for advanced functionality.

Furthermore, Shopify has an unparalleled app marketplace, with Shopify Plus boasting the widest range of world-class technology partners. From rating systems to search engines, and payment processors to shipping providers, Shopify Plus has everything businesses need to take their operations to the next level.


Many successful brands have chosen Shopify Plus as their eCommerce platform. From fashion to food and everything in between, these brands have utilized Shopify Plus’ features and resources to create user-friendly, visually appealing, and profitable online stores. With its robust app ecosystem, excellent support, and scalable infrastructure, Shopify Plus offers businesses the tools they need to take their online presence to the next level. We hope that with the diverse top Shopify Plus stores discussed above, you can gain insight into various industries and learn about the innovative and distinctive features that many successful businesses incorporate into their online stores. 

If you want to approach more detailed Shopify Plus projects to have a deeper understanding and find out a project that’s close to the one you want to build, you can contact our Shopify specialists now. We have many experienced Shopify experts who are eager to support you in boosting your business to a higher level.

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