The topic of customer experience (CX) is becoming increasingly crucial in the boardrooms of B2B companies worldwide. According to McKinsey’s research, upgrading a customer’s experience from average to exceptional can result in a 30 to 50% increase in KPI such as the probability of renewing or purchasing another product.

However, only 14% of significant B2B companies truly prioritize the CX, which is profoundly embedded in their corporate culture. This fact indicates that B2B organizations have significant work to do to become more customer-focused. Nonetheless, it also presents a chance for B2B companies to distinguish themselves from their competitors and increase profitability by offering a superior customer experience.

To help businesses uncover these opportunities, Magenest hosts the webinar Drive Success with Next-Level B2B eCommerce Customer Experience. In this webinar, experts from Magenest and Adobe Commerce will discuss the realities of customers’ increasing expectations on the B2B buying journey and how to build the most customer-centric B2B eCommerce system.