18 Best Shopify T-Shirt Store examples for your Inspiration

Mai Xuan Truong

Do you want to make money with a T-shirt store? Are you looking for the best Shopify T-shirt store examples and strategies to help grow your business? With the right guidance, planning, and strategy, opening your own unique online T-shirt shop on Shopify is one of the most rewarding entrepreneurial endeavors you can take. 

In this blog post, we share some of the top Shopify stores in different niches along with helpful tips on how to start up your own successful online T-shirt store.

18 best Shopify T-shirt stores for your consideration


There is no other Shopify T-shirt store like TeeFury. Their amazing designs are all the work of TeeFury artists, who have a love for producing limited-edition T-shirts. For men, women, and kids, they provide a huge selection of imaginative and humorous T-shirts. Whether you enjoy gaming, anime, or pop culture themes, TeeFury has a little something for everyone.

TeeFury - Shopify t shirt store

TeeFury’s Shopify store quickly draws attention by capitalizing on customers’ FOMO because two new designs are introduced every day. You will miss the opportunity to get them at a discount if you don’t decide to buy before the closing date.

What we love

  • Limited Edition Designs: New t-shirt designs are released daily and are only available for a short period, adding an element of urgency and exclusivity.
  • Pop Culture Focus: With designs that touch on various elements of pop culture, TeeFury appeals to a wide audience of enthusiasts and fans.
  • Artist Community: By collaborating with independent artists, TeeFury supports creative talents and offers them a platform to gain recognition and financial rewards for their works.

What we can learn from TeeFury

  • Embrace Limited Editions: The strategy of releasing new t-shirt designs daily that are available for only a brief time teaches the importance of creating urgency and exclusivity. This approach can attract customers who seek unique items and want to stand out.
  • Tap into Pop Culture: Focusing on elements of pop culture shows the value of connecting with a broad audience by tapping into current trends, interests, and passions. This relevance can foster a strong community of engaged followers and customers.
  • Support and Collaborate with Independent Artists: The partnership with independent artists not only nurtures creativity but also highlights the benefits of providing a platform for artists to gain recognition and earn financial rewards. This collaboration can enrich your offerings with diverse perspectives and unique artistry.


A Shopify T-shirt shop called m00nshot promotes itself as a place where artists are free to pursue their hobbies. They provide distinctive T-shirts that make their consumers happy thanks to their own love for original designs.


The company offers a huge selection of distinctive T-shirts, tank tops, jeans, caps, sweatshirts, and accessories for sale. M00nshot has a unique visual style. A visitor is welcomed with a stunning hero banner that features their motto, Non-heinous designs for all mankind, and showcases several collections as soon as their web store loads.

What we love

  • Diverse Themes: From retro vintage to funny and adult humor, m00nshot catering to fans of TV, movies, sports, and more.
  • Artist Collaborations: m00nshot frequently works with artists to create unique, resonant designs.
  • Pop Culture Focus: All of m00nshot’s designs span decades, appealing to a broad audience with a love for nostalgia and contemporary pop culture.

What we can learn from m00nshot

  • Cultivate Diversity in Themes: m00nshot’s approach of offering a wide range of themes, from retro vintage to humor, teaches the importance of catering to varied interests. This strategy can help in attracting a diverse customer base, united by shared interests in TV, movies, sports, and more.
  • Foster Artist Collaborations: The practice of working closely with artists to produce unique and resonant designs underscores the value of creative partnerships. Such collaborations can lead to the creation of standout products that reflect a confluence of visions and appeal to consumers seeking originality.
  • Leverage Pop Culture Across Eras: By spanning decades with its designs, m00nshot shows the effectiveness of appealing to a wide audience through nostalgia and contemporary pop culture. This focus on pop culture can build a bridge between generations, fostering a broad and dedicated community of enthusiasts.

Surfside Supply Co.

Shopify’s Surfside Supply Co. has a well-defined brand identity. It is, in a nutshell, a clothing brand for those who enjoy comfort, ease, and beachwear. Surfside Supply Co. attracts customers looking for apparel that combines leisure with a touch of elegance, establishing a brand that resonates with beach enthusiasts and fashion-forward individuals alike.

Surfside Supply Co.

They provide a wide variety of T-shirts, swimsuits, and casual apparel for all occasions in their well-designed online store. Surfside Supply Co. has established a strong brand identity, and the company’s website is a real representation of its constant enthusiasm for beachwear. For those interested in a laid-back yet stylish approach to clothing, Surfside Supply Co. offers a compelling selection worth exploring further.

What we love

  • Premium Casual and Beachwear: Surfside Supply Co.’s catalog spans a range of apparel crafted from high-quality materials, ensuring durability and comfort for beach outings or casual wear.
  • Focus on Comfort and Style: Each product is designed with the wearer’s comfort and style in mind, boasting a relaxed fit that doesn’t compromise on appearance, making their clothes perfect for both leisure and casual outings.
  • Seasonal Collections: To keep up with the changing trends and needs of their customers, Surfside Supply Co. regularly updates its offerings with new arrivals each season, ensuring fresh and timely additions to your wardrobe.

What we can learn from Surfside Supply Co.

  • Prioritize Quality in Casual and Beachwear: Surfside Supply Co.’s dedication to offering apparel crafted from high-quality materials for durability and comfort teaches the importance of investing in quality. This approach not only ensures customer satisfaction but also elevates the brand’s reputation in the market.
  • Balance Comfort with Style: Their focus on designing products that offer both comfort and style without compromise highlights the significance of creating versatile apparel. This balance makes their clothing suitable for a wide range of occasions, from leisure to casual outings, appealing to a broader audience.
  • Embrace Seasonal Updates: Regularly refreshing the catalog with new arrivals each season demonstrates the value of staying relevant and adapting to changing trends and customer needs. This strategy can keep customers engaged and looking forward to what’s next, fostering loyalty and ongoing interest in the brand.


As the name implies, 100MPH is a T-shirt shop for all-wheel lovers who want to show off their passion for speed in their clothing. They offer a tee for every sort of wheel, including motorcycles, rally cars, F1, hot rods, and vintage vehicles.

100MPH celebrates the passion for iconic cars and bikes through high-quality apparel featuring unique artwork. Their product range, developed in collaboration with artists worldwide, caters to car and bike enthusiasts, offering a variety of designs. With a legacy dating back to 1996, 100MPH aims to inspire petrol-heads with their love for automotive and power sports brands.


You may easily browse the store page and filter the items by category, brand of bike, automobile, or race. It is simple, convenient, and uncluttered. With a few clicks, you can quickly find everything you’re looking for.

Among the T-shirt Shopify stores, this site is a great example of how to sell T-shirts online since it has T-shirts for everyone, whether you’re a fan of all things speed or want some originality in your daily dress game.

What we love

  • Diverse Collections: The store is a treasure trove for enthusiasts, offering a variety of themes from classic to modern automotive culture, featuring well-known brands and models.
  • Artist Collaborations: 100MPH’s unique apparel designs result from collaborations with creative talents worldwide, blending art with automotive passion.
  • Wide Product Range: The store caters to a broad audience with its extensive range of apparel and accessories, ensuring there’s something for every car and bike aficionado.

What we can learn from 100MPH

  • Expand Offerings with Diverse Collections: The approach of featuring a wide array of themes from classic to modern automotive culture highlights the importance of diversity in product offerings. Catering to various interests not only attracts enthusiasts but also enriches the shopping experience, encouraging exploration and discovery.
  • Enrich Products through Artist Collaborations: 100MPH demonstrates the value of partnering with artists from around the world to create unique designs. This fusion of art and passion for automotive culture can result in distinctive products that stand out in the market, appealing to customers seeking originality.
  • Meet Customer Needs with a Wide Product Range: By providing an extensive range of apparel and accessories, the store showcases the significance of catering to a broad audience. This inclusivity ensures that every car and bike aficionado finds something that resonates, potentially increasing customer satisfaction and loyalty.


Shirtwascash is a company with a special aesthetic style. The business quickly stands out by providing unusual, unique, and amusing T-shirt designs. T-shirts, hoodies, sweaters, leggings, joggers, swimsuits, matching pajamas, and many more items are available for purchase. Their entire line of items features numerous designs.


Despite having a complicated design, their website makes a fantastic initial impression. The customer’s attention is immediately captured by the page’s bright, bold, odd, and thought-provoking graphics. With a well-curated Instagram feed, Shirtwascash creates a sense of community; it’s obvious that they have no trouble establishing genuine connections with their customers.

What we love

  • Design and Creativity: Shirtwascash’s products stand out for their quirky and unique prints, often inspired by internet memes, pop culture, and user-submitted designs.
  • Community Engagement: What sets Shirtwascash apart is its community-driven approach. The brand actively involves its customer base in the design process, allowing users to submit and vote on designs.
  • Social Media Presence: The brand maintains an active presence on social media, particularly Instagram, where it showcases products, engages with followers, and builds a community around its unique brand identity.

What we can learn from Shirtwascash

  • Embrace Unique Designs and Creativity: Shirtwascash’s success in creating quirky and distinctive prints teaches us the value of embracing creativity in product design. Drawing inspiration from internet memes, pop culture, and user submissions can help brands stand out in a crowded market and appeal to a younger, digitally-savvy audience.
  • Harness Community Engagement: The brand’s community-driven approach demonstrates the importance of involving customers in the design process. By allowing users to submit and vote on designs, Shirtwascash fosters a sense of ownership and connection among its customer base, leading to increased brand loyalty and advocacy.
  • Utilize Social Media Effectively: Shirtwascash’s active presence on Instagram showcases the power of leveraging social media platforms to engage with followers and build a vibrant community. By consistently showcasing products and interacting with customers, brands can strengthen their online presence and cultivate a loyal fan base.


Factory43 is a standout Shopify store known for its hand-drawn designs and commitment to sustainable practices. The well-designed layout of Factory43’s website, which lets the images speak for the company, must stun anybody who views it for the first time. The style of the product page is straightforward yet effective, with squares representing the pattern on T-shirts.


The amazing T-shirt designs of Factory43 are what set the company apart from the competition. Based in Seattle, Factory43 was founded by Andrew Saeger and Veronica Velasco in 2013, bringing together their passion for design and years of experience in screen printing. The brand has made a name for itself by offering high-quality, soft cotton shirts and other merchandise featuring unique designs that blend Pacific Northwest culture with quirky humor and playful takes on pop culture. Despite having a limited selection of designs, they are attention-grabbing at first glance.

What we love

  • Unique Hand-Drawn Designs: The store’s merchandise features unique hand-drawn designs, incorporating elements of Pacific Northwest culture, adding a local touch that appeals to both residents and fans of the area.
  • Seattle-Based with Global Appeal: Factory43’s ability to blend local culture with universal themes of humor and playfulness makes its products attractive to a wide audience, from Seattle locals to international customers.
  • Direct-to-Consumer Approach: Factory43’s Shopify store allows them to sell directly to consumers, offering a streamlined shopping experience that highlights their entire range of products. 

What we can learn from Factory43

  • Harness the Power of Unique Hand-Drawn Designs: Factory43’s success in utilizing hand-drawn designs teaches us the importance of differentiation in a saturated market. By offering designs that are distinct and personalized, brands can carve out a niche for themselves and attract customers seeking originality and authenticity.
  • Local Roots with Global Reach: The ability of Factory43 to blend local culture with universal themes demonstrates the potential for brands to appeal to both local and global audiences simultaneously. By incorporating elements of regional identity alongside widely relatable concepts, brands can broaden their appeal and attract a diverse customer base.
  • Optimize Direct-to-Consumer Sales: Factory43’s direct-to-consumer approach through its Shopify store exemplifies the benefits of bypassing traditional retail channels. By selling directly to consumers, brands can maintain control over their brand image, offer a curated shopping experience, and maximize their profits by eliminating middlemen. This approach also allows for better communication with customers and the opportunity to showcase their entire product range effectively.

The Organic T-shirt

The global demand for organic products has skyrocketed in recent years. The Organic T-shirt guarantees to provide T-shirts made entirely of cotton as a result. In addition to providing comfort for clients, it also reduces environmental pollution.

The Organic T-shirt

As customers become more environmentally conscious, they are more likely to stay away from buying from companies that have unethical business practices. Consequently, The Organic T-shirt has gained the love of many thanks to its dedication to social responsibility.

What we love

  • Visual Storytelling and Product Range: The Shopify store utilizes high-quality photography and carefully chosen words to create a compelling narrative around its products. 
  • Transparent and Educational Product Listings: Each product listing on The Organic T-Shirt’s Shopify store provides clear information about the materials used, highlighting the brand’s commitment to transparency and educating consumers about the benefits of organic materials.

What we can learn from The Organic T-shirt

  • Master Visual Storytelling: The Organic T-Shirt’s Shopify store exemplifies the power of visual storytelling in capturing customer attention and engagement. By employing high-quality photography and strategic copywriting, brands can craft compelling narratives around their products, enhancing their appeal and conveying their unique value proposition effectively.
  • Prioritize Transparency and Education: The emphasis on transparent and educational product listings demonstrates The Organic T-Shirt’s commitment to consumer trust and sustainability. Providing clear information about materials used not only fosters transparency but also educates consumers about the benefits of organic materials, enabling them to make more informed purchasing decisions. This approach builds credibility and loyalty among environmentally-conscious consumers.

Think Pup

Think Pup‘s shirts featuring particular dog breeds have nailed their target market. By cleverly labeling those shirts, such as Corgifornia, which appeals to corgi owners in California, the business touches dog lovers’ hearts. That’s a brilliant method to go deeply into the market!

Think Pup

The Shopify T-shirt store gets a ton of traffic just by putting lovely puppy pictures on its Facebook. By encouraging users to use the hashtag #thinkpup in their postings, they even get users to advocate for the brand on their own initiative. It’s a win-win situation since their pets are then highlighted and the brand is promoted.

The company tries to meet the desires of its customers by modifying a shirt’s color or implementing a shirt concept. Their kind treatment enhances the reputation of the business and fosters consumer loyalty.

What we love

  • Creative Product Names: Products often carry creative names like Corgifornia, which not only appeal to specific dog breed owners but also inject a sense of fun and personalization into the shopping experience​.
  • Customization Options: Think Pup offers customization services, allowing customers to tailor products according to their preferences. This flexibility enhances customer satisfaction and loyalty by providing a more personalized shopping experience​.
  • Accommodating Customer Needs: The brand goes the extra mile to accommodate its customers’ needs, such as offering color changes or adopting customer-provided shirt ideas. This approach has helped in building a strong, loyal customer base and a positive brand image​.

What we can learn from Think Pup

  • Harness the Power of Words Play: Think Pup’s use of creative names, like Corgifornia, showcases the importance of injecting personality and humor into product branding. Creative names not only resonate with specific target audiences but also add a playful touch to the shopping experience, fostering a memorable and engaging brand identity.
  • Offer Customization for Personalization: The provision of customization options by Think Pup underscores the significance of tailoring products to meet individual preferences. By allowing customers to personalize their purchases, brands can enhance customer satisfaction and loyalty, as well as differentiate themselves in a competitive market.
  • Prioritize Customer Satisfaction: Think Pup’s commitment to accommodating customer needs exemplifies the value of prioritizing exceptional customer service. Going the extra mile, such as offering color changes or accepting customer-provided ideas, fosters a positive brand image and cultivates a loyal customer base. By listening to and addressing customer concerns, brands can build trust and loyalty, ultimately driving long-term success.

Underground Printing

On their first visit, customers must feel overwhelmed by the variety of selections. Underground Printing can meet the demands of the majority of customers thanks to its extensive selection. It explains the site’s great traffic volume.

Underground Printing

By using various forms of communication, the business demonstrates its desire to help. Customers can contact the shop’s number or use the chat feature on their website to communicate with the staff.

Due to its long history, Underground Printing has been able to establish itself as one of the most successful Shopify T-shirt store examples in the market. Customers tend to favor brands with more experience in the industry when looking for a reliable one.

What we love

  • Custom Printed Clothes: Specializing in custom designs, UGP offers personalized printing services across a variety of apparel options. This allows customers to create unique, personalized items for events, businesses, teams, or personal use​.
  • Decades of Experience: Having been in the business for over 20 years, Underground Printing has built a reputation for reliability, quality, and service. This long-standing presence in the market instills confidence in new and returning customers alike​.
  • Easy Navigation and Design Tools: The UGP Shopify store is designed for ease of use, with a simple interface that allows customers to easily find and customize products. The website layout and design tools are particularly praised for their user-friendliness​.

What we can learn from Underground Printing

  • Embrace Customization for Personalization: UGP’s specialization in custom-printed clothes demonstrates the value of offering personalized printing services. By allowing customers to create unique designs tailored to their specific needs, brands can cater to diverse preferences and occasions, fostering a deeper connection with their audience and potentially increasing sales.
  • Build Trust Through Experience: Underground Printing’s extensive experience of over 20 years serves as a testament to the importance of building a solid reputation in the market. Establishing a track record of reliability, quality, and service can instill confidence in both new and returning customers, contributing to long-term success and brand loyalty.
  • Prioritize User Experience: The user-friendly design and easy navigation of the UGP Shopify store highlight the significance of prioritizing customer convenience. Brands can enhance the online shopping experience by ensuring intuitive website layouts and design tools, making it seamless for customers to find and customize products. This attention to user experience can lead to higher customer satisfaction and repeat business.


Shelfies is a unique and vibrant Shopify t-shirt store known for its amusing and distinctive designs. This brand has carved a niche for itself by focusing on creating t-shirts (and other apparel) that are designed to make you go lmao. Shelfies stands out for its commitment to bringing fun, creativity, and a touch of weirdness into the fashion world. The store’s product range is not limited to t-shirts alone; it also includes a variety of clothing items and accessories, all adorned with eye-catching, colorful, and often humorous prints.

shelfies best shopify t-shirt stores

What sets Shelfies apart is its approach to design and customer engagement. The store welcomes visitors with a visually appealing and fully responsive website design, ensuring a seamless shopping experience across all devices, be it desktop, smartphone, or tablet. The brand’s philosophy centers around the idea that fashion should be a source of joy and self-expression, a concept that resonates well with its customer base.

What we love

  • Amusing and Unique Designs: Shelfies’ offerings are designed to elicit smiles and laughter, featuring a wide range of themes and pop culture references.
  • High-Quality Products: Despite the fun and lighthearted nature of its designs, Shelfies does not compromise on quality, ensuring that its products are both durable and comfortable.
  • Engaging Online Presence: The brand effectively utilizes its website and social media platforms to connect with its audience, showcasing its latest collections and encouraging customer interaction.

What we can learn from Shelfies

  • Harness Humor and Creativity: Shelfies’ success in offering amusing and unique designs teaches us the importance of injecting humor and creativity into product offerings. By incorporating a wide range of themes and pop culture references, brands can evoke smiles and laughter from their audience, fostering positive emotions and creating memorable experiences.
  • Maintain Quality Standards: Despite the playful nature of its designs, Shelfies prioritizes product quality, ensuring durability and comfort. This commitment to quality demonstrates the importance of maintaining high standards across all aspects of the business, earning trust and loyalty from customers who value both fun and reliability in their purchases.
  • Leverage Online Platforms for Engagement: Shelfies’ effective use of its website and social media platforms highlights the significance of engaging with customers online. By regularly showcasing new collections and encouraging interaction, brands can strengthen their online presence, build a loyal following, and foster a sense of community among their audience. This engagement can lead to increased brand visibility, customer loyalty, and ultimately, sales.

The Spark Company

The Spark Company is a socially conscious Shopify t-shirt store that aims to promote feminism, equality, and sustainability through its wide range of apparel and accessories. This brand is distinguished by its commitment to spreading messages that support social justice and environmental responsibility. By designing t-shirts, hoodies, sweatshirts, joggers, and various accessories that carry powerful and uplifting messages, The Spark Company not only offers fashion but also fosters a sense of community among its customers who are passionate about these causes.

the spark company best shopify t-shirt stores

The design and operational ethos of The Spark Company reflect a deep commitment to inclusivity and positive social change. Their products are not just pieces of clothing; they are statements of belief and tools for activism. The store’s website is designed with ease of navigation and organization in mind, allowing customers to quickly find what they are looking for while being immersed in the brand’s mission.

What we love

  • Emphasis on Equality and Feminism: Their products frequently feature slogans and designs that encourage gender equality and feminist values.
  • Sustainability Focus: The brand is mindful of its environmental impact, offering products that adhere to sustainable practices.
  • Community Engagement: The Spark Company leverages its platform to engage with its audience on important social issues, aiming to create a ripple effect of awareness and action.

What we can learn from The Spark Company

  • Promote Equality and Feminism: The Spark Company’s commitment to featuring slogans and designs promoting gender equality and feminist values teaches us the importance of aligning with social causes. By incorporating such messaging into products, brands can not only attract customers who share similar beliefs but also contribute to important conversations and movements, fostering a sense of empowerment and inclusivity.
  • Prioritize Sustainability: The brand’s focus on sustainability underscores the growing importance of environmental consciousness in consumer preferences. By offering products that adhere to sustainable practices, brands can appeal to environmentally-conscious consumers and minimize their ecological footprint, ultimately contributing to a more sustainable future.
  • Engage with Social Issues: The Spark Company’s proactive engagement with its audience on social issues demonstrates the power of using a platform for positive change. By leveraging their influence to raise awareness and encourage action on important social issues, brands can inspire their audience to participate in meaningful discussions and initiatives, fostering a sense of community and collective responsibility.

Johnny Cupcakes

Johnny Cupcakes is an innovative and unique Shopify t-shirt brand that has branded itself as the world’s first t-shirt bakery. The brand stands out not just for its creative and high-quality t-shirts, but also for the way it has gamified the shopping experience, making it memorable and engaging for customers. Johnny Cupcakes offers a wide variety of creative t-shirts, sweatshirts, hoodies, and accessories for men, women, and children, blending pop culture references and a quirky sense of humor with the bakery theme.

johnny cupcakes best shopify t-shirt stores

Founded by Johnny Earle, the brand has cultivated a strong community and cult following by using clever marketing strategies, exclusive releases, and limited-edition products that often sell out quickly. The store’s unique concept extends to its physical locations, which resemble bakeries more than traditional clothing stores, complete with refrigerated display cases for shirts and packaging that mimics pastry boxes.

What we love

  • Visual Storytelling and Branding: The store leverages visual storytelling through its website and physical store design, creating an immersive experience that highlights the brand’s unique identity.
  • Exclusivity and Community: By regularly releasing limited-edition designs and hosting special events, Johnny Cupcakes fosters a sense of exclusivity and community among its customers.
  • Social Proof: The brand’s reputation is bolstered by positive coverage in major media outlets and endorsements from celebrities, adding to its credibility and allure.

What we can learn from Johnny Cupcakes

  • Utilize Visual Storytelling for Brand Identity: Johnny Cupcakes’ use of visual storytelling across its website and physical store design teaches us the importance of creating an immersive brand experience. By leveraging visuals effectively, brands can convey their unique identity and values, resonating with customers on a deeper level and leaving a lasting impression.
  • Create Exclusivity and Community: The practice of regularly releasing limited-edition designs and hosting special events by Johnny Cupcakes demonstrates the power of exclusivity in fostering a sense of community among customers. By offering exclusive opportunities and experiences, brands can cultivate a loyal following and strengthen the bond between customers, ultimately driving engagement and brand advocacy.
  • Build Credibility Through Social Proof: Johnny Cupcakes’ positive coverage in major media outlets and endorsements from celebrities highlight the importance of social proof in building credibility and allure. By garnering endorsements and positive reviews from trusted sources, brands can enhance their reputation and credibility, gaining the trust and loyalty of customers. This can lead to increased brand recognition and customer acquisition in the long run.

Charlie Hustle

Charlie Hustle is a Shopify store that specializes in vintage-inspired clothing, making a significant mark in the fashion industry with its unique blend of nostalgia and modern style. The brand has become well-known for its high-quality t-shirts, tank tops, sweatshirts, hoodies, and various accessories that appeal to a broad audience looking for comfort, style, and a connection to the past.

charlie hustle best shopify t-shirt stores

One of the key elements of Charlie Hustle’s success is its ability to evoke happiness and a sense of belonging through its designs and brand messaging. The company leverages the power of nostalgia, drawing inspiration from historical events, sports, and pop culture to create products that resonate with customers on a personal level.

What we love

  • Vintage-inspired Design: The brand’s love for vintage is evident in its products, which often feature retro graphics and logos reminiscent of bygone eras.
  • Quality and Comfort: Charlie Hustle places a high priority on the quality of its garments, ensuring they offer both durability and comfort.
  • Brand Mission: The mission to evoke happiness is central to everything Charlie Hustle does, from the designs of its products to its customer service.

What we can learn from Charlie Hustle

  • Embrace Vintage Aesthetics: Charlie Hustle’s emphasis on vintage-inspired design teaches us the value of tapping into nostalgia. By incorporating retro graphics and logos reminiscent of past eras, brands can evoke sentimental feelings and appeal to customers seeking a connection to the past, ultimately fostering a deeper emotional bond with their audience.
  • Prioritize Quality and Comfort: The brand’s commitment to ensuring the quality and comfort of its garments underscores the importance of prioritizing customer satisfaction. By delivering products that are both durable and comfortable, brands can build trust with their customers and encourage repeat purchases, ultimately leading to long-term success and brand loyalty.
  • Center Brand Mission on Happiness: Charlie Hustle’s dedication to evoking happiness through its products and customer service highlights the significance of aligning brand values with customer experience. By centering their mission around a positive emotion like happiness, brands can create a unique identity and foster a strong emotional connection with their audience, ultimately driving engagement and loyalty.


ONE BONE is a Shopify store that stands out in the fashion industry by catering specifically to the big and tall market, focusing on creating size-inclusive apparel. The brand is built on the belief that small changes to the fit of a t-shirt can have a significant impact on comfort and style for individuals who often find it challenging to find clothing that fits well. ONE BONE offers a range of t-shirts, tank tops, hoodies, and pants that are designed to provide a better fit for larger body sizes, ensuring that everyone can enjoy stylish, comfortable clothing.

one bone best shopify t-shirt stores

ONE BONE’s commitment to inclusivity, combined with its stylish offerings and attention to quality, makes it a notable brand in the fashion industry. The brand not only fills a significant gap in the market but also promotes a positive message of body positivity and self-confidence​.

What we love

  • Inclusive Sizing: By focusing on the big and tall market, ONE BONE addresses a common issue of limited options for plus-sized clothing, offering fashionable and comfortable choices.
  • Modern Store Design: The Shopify store features a simple, functional, and visually appealing design, making it easy for customers to navigate and find what they’re looking for.
  • Customer Reviews and Social Proof: The inclusion of customer reviews under each product helps to build trust and assure potential buyers of the quality and fit of the clothing.

What we can learn from ONE BONE

  • Address Underrepresented Markets: ONE BONE’s focus on the big and tall market teaches us the importance of addressing underrepresented segments in the fashion industry. By catering to specific sizing needs, brands can tap into new markets and meet the demands of diverse customer demographics, ultimately fostering inclusivity and expanding their customer base.
  • Prioritize User-Friendly Store Design: The modern and functional design of ONE BONE’s Shopify store underscores the significance of prioritizing user experience. By creating a simple yet visually appealing layout, brands can enhance navigation and make it easier for customers to browse and find products, ultimately improving their online shopping experience and increasing conversion rates.
  • Leverage Customer Reviews for Trust: The inclusion of customer reviews on product pages by ONE BONE demonstrates the importance of leveraging social proof to build trust with potential buyers. By showcasing real feedback from satisfied customers, brands can alleviate concerns and reassure shoppers about the quality and fit of their clothing, ultimately influencing purchase decisions positively.


Wohven is a Shopify store that has carved out a unique space in the t-shirt market by offering a subscription service for premium, graphic t-shirts designed by various artists. The concept behind Wohven is to provide customers with a simple way to receive unique and stylish t-shirts every month, featuring designs that you won’t find anywhere else. Each month, subscribers receive a new t-shirt with a design created by a different talented artist, making each piece a limited-edition work of wearable art.

wohven best shopify t-shirt stores

Wohven’s approach is not just about selling t-shirts; it’s about offering an experience that combines the love for art, quality apparel, and the convenience of a subscription service. This innovative approach has made Wohven stand out in a crowded market by catering to those who appreciate design, quality, and sustainability​.

What we love

  • Artist Collaboration: Wohven collaborates with different artists each month to create exclusive designs, providing a platform for creative talents to reach a wide audience while offering subscribers unique t-shirt designs.
  • Quality and Sustainability: Focusing on quality and comfort, the t-shirts are made with great care, ensuring that they not only look good but feel good too. Wohven takes pride in using soft, durable materials and practices that are environmentally conscious.
  • Subscription Model: The subscription model allows customers to effortlessly update their wardrobe with fresh designs regularly, adding an element of surprise and anticipation each month.

What we can learn from Wohven

  • Embrace Artist Collaborations for Creativity: Wohven’s practice of collaborating with different artists each month teaches us the value of leveraging creative talents to offer unique designs. By providing a platform for artists to showcase their work and reach a wider audience, brands can infuse their products with fresh and diverse perspectives, appealing to customers seeking originality and variety.
  • Prioritize Quality and Sustainability: The focus on quality and sustainability by Wohven underscores the importance of mindful production practices. By prioritizing soft, durable materials and environmentally conscious manufacturing processes, brands can not only ensure customer satisfaction but also minimize their environmental impact, aligning with the values of socially and environmentally conscious consumers.
  • Utilize Subscription Models for Convenience: Wohven’s subscription model demonstrates the benefits of offering a convenient and hassle-free shopping experience. By allowing customers to effortlessly update their wardrobe with fresh designs on a regular basis, brands can foster customer loyalty and retention, as well as create a sense of excitement and anticipation with each new delivery.

Shirt Match Kicks

Shirt Match Kicks is a Shopify store that specializes in creating custom t-shirts designed to complement and match popular sneaker releases. This store caters to sneaker enthusiasts and streetwear fans who are looking for apparel that coordinates with their footwear, including Jordans, Yeezys, Lebrons, Air Forces, Foamposites, and more. Shirt Match Kicks offers a wide range of t-shirt designs that feature fashionable and trendy elements tailored to match the colors and themes of the latest and most sought-after sneakers.

shirt match kicks best shopify t-shirt stores

By focusing on the niche intersection of sneaker culture and fashion, Shirt Match Kicks has established itself as a go-to destination for individuals looking to express their personal style and passion for sneakers through coordinated outfits​.

What we love

  • Custom Sneaker Tees: The core offering of Shirt Match Kicks is its diverse collection of t-shirts specifically designed to match various sneakers, providing a seamless and stylish look for sneakerheads.
  • Wide Range of Styles: The store continuously updates its inventory to keep up with new sneaker releases and trends, ensuring customers can find the perfect match for their kicks.
  • Customer-Focused Policies: Shirt Match Kicks emphasizes a smooth shopping experience with detailed size charts, free shipping policies, and a comprehensive return policy to ensure customer satisfaction and convenience.

What we can learn from Shirt Match Kicks

  • Tailor Products to Specific Needs: Shirt Match Kicks’ focus on custom sneaker tees teaches us the importance of tailoring products to meet specific customer needs. By offering t-shirts designed specifically to match various sneakers, brands can provide a solution that enhances the overall aesthetic and style of sneaker enthusiasts, catering to their unique interests and preferences.
  • Stay Current with Trends: The commitment to continuously updating inventory to align with new sneaker releases and trends highlights the importance of staying relevant in the fast-paced fashion industry. By keeping up with the latest developments, brands can ensure that their offerings remain fresh and appealing to customers, ultimately driving sales and engagement.
  • Prioritize Customer Experience: Shirt Match Kicks’ customer-focused policies demonstrate the value of prioritizing customer satisfaction and convenience. By providing detailed size charts, free shipping options, and a comprehensive return policy, brands can remove barriers to purchase and instill confidence in customers, ultimately fostering loyalty and repeat business. This emphasis on customer experience can lead to positive word-of-mouth referrals and long-term success.


Homefield is a distinctive Shopify t-shirt store that has made a name for itself by focusing on collegiate apparel, catering primarily to college students, alumni, and fans of college sports. The brand is known for its unique, vintage-inspired designs that celebrate the history and spirit of more than 120 schools across the United States. Homefield’s approach is to provide high-quality, comfortable clothing that allows fans to showcase their school pride in a stylish and subtle way.

homefield best shopify t-shirt stores

Homefield offers a range of clothing that features classic logos, mascots, and motifs drawn from the archives of various colleges, creating a nostalgic feel. With apparel covering over 120 schools, Homefield ensures that a wide audience can find something that resonates with their own college experiences or affiliations. Homefield’s success lies in its ability to tap into the deep sense of community and nostalgia associated with college life, offering products that are not just clothing but pieces of memorabilia that celebrate individual and collective memories​

What we love

  • Emphasizing on Nostalgia: The college spirit has become a part of the American identity. By emphasizing on that and capitalizing on alumnus’ affections towards their school, Homefield successfully became a leader in a rather niche market.
  • Easy Navigation and Subscription Service: The website provides an easy way for customers to find their school of choice and explore the unique designs available. Additionally, Homefield offers a subscription program that delivers a new school shirt each month, adding an element of surprise and engagement for its customers.

What we can learn from Homefield

  • Tap into Emotions for Market Success: Homefield’s emphasis on nostalgia and the American college spirit demonstrates the power of tapping into sentimental affiliations. By capitalizing on alumni’s emotional connections to their alma mater, brands can carve out a niche market and foster strong customer loyalty, ultimately becoming leaders in their respective industries.
  • Prioritize User-Friendly Navigation and Subscription Options: The easy navigation of Homefield’s website and the availability of a subscription service showcase the importance of providing a seamless shopping experience. By ensuring that customers can easily find their desired school and explore unique designs, brands can enhance user satisfaction and encourage repeat purchases. Moreover, offering subscription programs can add an element of excitement and engagement, driving customer retention and loyalty over time.

Self-Care Is For Everyone

Self-Care Is For Everyone focuses on promoting self-care and mental wellness through their t-shirt designs. Founded on World Kindness Day in 2018, this store not only offers apparel but also supports mental health and suicide prevention organizations by donating a portion of their net profits. Their commitment to spreading positive messages and supporting crucial causes makes them a standout Shopify store​.

selfcare is for everyone best shopify t-shirt stores

This store exemplifies how a business can intertwine product sales with a deeper mission, highlighting the power of apparel to communicate important messages and support societal well-being. Boasting a cartoon-like visual and a light lavender color scheme, Self-Care Is For Everyone conveys a fun, cheerful and vibrant vibe that certainly highlights the theme of self love.

What we love

  • Promotion of Mental Health Awareness: By integrating mental health and self-care themes into their products, the brand actively contributes to reducing the stigma around mental health issues and encourages conversations about well-being.
  • Community Support and Charity: A portion of their net profits is donated to mental health and suicide prevention organizations, demonstrating the brand’s commitment to making a real impact beyond selling products.
  • Inclusive and Positive Messaging: The designs focus on inclusivity and positivity, aiming to reach a wide audience with messages that resonate on a personal level and promote self-compassion and care.

What we can learn from Self-Care Is For Everyone

  • Advocate for Mental Health Awareness Through Products: The brand’s integration of mental health and self-care themes into its products teaches us the importance of using fashion as a platform for social advocacy. By addressing mental health issues and promoting self-care, brands can contribute to reducing stigma and fostering open conversations about well-being, ultimately raising awareness and promoting positive mental health.
  • Support Charitable Causes for Meaningful Impact: By donating a portion of its profits to mental health and suicide prevention organizations, the brand demonstrates a commitment to making a tangible difference in the community. This philanthropic initiative goes beyond mere product sales, showing that brands can leverage their platform for social good and contribute to positive change in meaningful ways.
  • Embrace Inclusive and Positive Messaging: The focus on inclusivity and positivity in the brand’s designs underscores the importance of promoting messages that resonate with a wide audience. By prioritizing inclusive and positive messaging that promotes self-compassion and care, brands can foster a sense of belonging and empowerment among their customers, ultimately building a loyal and engaged community centered around shared values of acceptance and well-being.

How to set up a Shopify T-shirt store in 5 steps

Choose a niche

Because there are so many Shopify T-shirt stores, choosing a sector is essential. This will help your shop stand out from the competition by giving it a focus and an identity.

How do I choose a niche? Think about your favorite activities. Do you have a favorite pastime or a specialized interest? Perhaps you belong to a community and have realized that there aren’t many amusing or fascinating T-shirts about it. Finding an area you are interested in always helps.

Perhaps you have a good sense of humor or an eye for visually appealing designs. These qualities might assist you in developing a specialization and focusing on the type of work you wish to produce.

Create a design

Once more, it helps if you are passionate about the subject since it will assist you to come up with design concepts.

The most important thing is that the designs need to engage with the audience you want to sell them to, so put your primary attention there.

Not an artist? There are still choices available to you. Visit freelance platforms like Upwork or Freelancer, or think about visiting a community for designers like Designhill.

Alternatively, look for artists in your field on DeviantArt; you could discover one there who is open to taking on freelance work.

Create a design

Select a printing method

The two primary options for printing are:

  • The DIY Method

You may design each T-shirt yourself if you like total control. Consider heat transfer printing, direct-to-garment printing, or screen printing as a few alternatives. Each has a different overall cost and learning curve.

  • Print on Demand (POD)

This is the simplest solution, particularly if you want to sell a lot of goods. You may print, package, and ship the products using print-on-demand services; many of them work well with Shopify.

Review products

It’s time for some product testing. If you’re employing a print-on-demand service, you’ll need some examples of your goods to photograph in addition to checking their quality of construction. Wash them and see the results.

You might also want to experiment with several T-shirt fits to see which ones you like most.

Build a brand

It’s time to go to Shopify! Making a Shopify website involves a few steps, but overall it’s rather easy.

Social media may be used to establish a brand identity in addition to the shop itself. Due to its emphasis on visual content, Instagram is a fantastic option. A carefully designed Instagram account may provide a clear sense of the nature of your company. Look into more social media networks as well.

Designing your print-on-demand shirts

There are several approaches you can take when developing the graphic design for your shirts. Each choice has a different degree of complexity, and there are solutions even if you don’t consider yourself to be creative or design-savvy.

Create T-shirt designs yourself

Making your own shirt graphics is a terrific idea if you’re creative. You could already be a graphic or creative artist with a specific design in mind. Alternatively, you could decide to design print-on-demand goods using the logo and other visual elements of your company. 

Designing your print-on-demand shirts

To determine which shirts and printing techniques you want to use for your designs, use print-on-demand services. Custom T-shirts have a particular charm since they draw buyers who might wish to wear distinctive T-shirt designs that aren’t available from some of the more well-known companies. Just be careful not to let the cost of producing your own designs reduce your profit margins.

Buy design templates

If you want to make it yourself but need some help, online T-shirt templates and mockups can certainly assist. Look at places like Designious, Tshirt Factory, and Creative Market for templates and design elements you can utilize in your shirts.

Hire someone

Outsourcing is a great choice for people who can’t or don’t want to design their own print-on-demand shirts. You may hire expert designers to make you a one-of-a-kind design to put on your shirts. Find excellent designers who can realize your concept by asking friends and family for recommendations or by visiting Shopify Experts.

In Conclusion,

If you’re looking to get started with a T-shirt Shopify store, take inspiration from some of the best in the business. Brainstorm what makes your own T-shirt designs unique and how you can stand out from the crowd. Use high-quality images and product descriptions to show off your shirts in their best light. 

You can also encourage customers to buy by offering discounts or free shipping. By following these tips, you’ll be well on your way to building a successful Shopify T-shirt store.

If you’re looking for more help building your own Shopify T-shirt store, just leave a message for us. With years of experience in providing Shopify development services, our team of experts is more than happy to help you with product selection, shop design, and marketing.

Latest Insights

How to Start a Shopify Store in Just Over an Hour Course

Don't want to miss out on our latest insights?
Subscribe to our newsletter.

Disclaimer: By clicking submit, you agree to share your information with us to receive news, announcements, and resources when they are available.