eCommerce Definition: 7 Types of eCommerce Businesses in 2024

Mai Xuan Truong

In the dynamic landscape of the digital world, eCommerce has emerged as a powerful force, revolutionizing the way we buy and sell products and services. With its immense growth and ever-increasing popularity, it has become crucial for businesses to understand the various types of eCommerce models in order to thrive in the competitive online market. In this comprehensive article, we will give a thorough definition of eCommerce and explore the seven types of eCommerce businesses that are set to dominate the industry in 2024.

The Rise of eCommerce

Economists confirm that the third industrial revolution focused on the software industry, the Internet, and open satellite channels began with the advent of the computer. This has brought about tremendous developments in all areas of life, especially economic and commercial ones. The markets have been crowded with companies and multiple products, and competition has intensified among them, then eCommerce emerged as a tool for modern commerce which has contributed significantly to changing the future of global business.

The Rise of eCommerce

eCommerce affects economic variables and growth rates. It leads to higher wages, higher standards of living for individuals, structuring markets, expanding marketing, increasing sales and exports, and thus increasing production and growth rates. The use of modern technological means of trade by states increases the strength of their economy and its growth, and this is beneficial to the social, health, and education sectors. Because of the use of modern technological means in dealings, and under electronic commerce, it is possible to develop products under its electronic nature, which increases sales and corporate profits.

eCommerce provides the right climate for the increase of production and efficiency by supporting the computer and software industries, the technological industry, and other associated industries, such as electronic storage media, networks, and communications, which are the infrastructure for eCommerce.

The spread of eCommerce requires more products, which increases its production. In particular, the use of electronic means in trade increases the level of management and organization within the institution and the development of its production activities, such as searching on the Internet for new sources of funding abroad and producing new types of Goods fit for the nature of eCommerce, which works to support the economies of countries.

What is eCommerce definition and meaning?

As the technology grows, there are more and more definitions of eCommerce. The most trusted eCommerce definition is eCommerce (short for Electronic Commerce) is understood to mean the production, distribution, marketing, sale, or delivery of goods and services by electronic means as stated by WTO.

That’s the full answer, but if someone asks: What is eCommerce simple definition? You can tell them this definition of eCommerce: eCommerce is simply the trading of goods and services on the internet, according to Amazon, the biggest eCommerce platform in the world.

You can also consider this definition for eCommerce is what eCommerce mean: the activity of electronically buying or selling products e.g. on online services or over the Internet. eCommerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

What is eCommerce?

The history of eCommerce started 40 years ago and, to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. Electronic Data Interchanges and teleshopping in the 1970s paved the way for the modern-day eCommerce store. The history of eCommerce is closely intertwined with the history of the internet. Online shopping only became possible when the Internet was opened to the public in 1991. was one of the first eCommerce sites in the US to start selling products online, and thousands of businesses have followed since. The convenience, safety, and user experience of eCommerce have improved exponentially since its inception. This article will address some of the key players and milestones of eCommerce.

The Most Important eCommerce Statistics for 2023

According to 99Firms’ eCommerce Statistics for 2023, the eCommerce market is not only thriving but it’s expected that more than 95% of all purchases to be conducted via eCommerce by 2040.

The most important eCommerce statistics for 2023

Below are some important statistics about eCommerce trends in 2023:

  • 21.8% of the population worldwide shops online.

Those eCommerce growth trends almost convinced us to open up an online store. With such a huge number of buyers, more and more businesses turn to online selling.

  • Retail eCommerce sales worldwide are expected to reach $4.8 trillion by 2021.
  • Men spend more money shopping online than women.

Turns out, men spend more money than women. On average, the male part spends $220 per transaction. On the other hand, females tend to spend around $151 per transaction.

  • Generation X is the largest group of online shoppers.

Wikipedia defines Generation X as the people born from the early-to-mid 1960s to the early 1980s. That means the likeliest age of online shoppers is between 40 and 60 years old.

And millennials don’t even come second in this eCommerce statistic. They come third. The honorable second place goes to baby boomers. That’s the generation born between 1946 and 1964.

  • 85% of shoppers rely on reviews and research when deciding what to buy.

Most shoppers say that a detailed description influences their decision. They also compare prices from different online stores. High-quality photos also play an important role. And last but not least, reviews.

More than half of online customers admit they look at reviews before purchasing anything.

  • Over 69% of shoppers abandon their shopping carts.

Shipping, taxes, fees, and other extra costs are the number one reason why people abandon their shopping carts, according to eCommerce statistics. A complicated checkout process comes second.

  • Online stores active on social media have 32% more sales.

It’s not only millennials that browse social media before buying. Global eCommerce statistics in 2018 show 75% of customers admitted they use social media as part of the buying process. They’d rather watch a live video than read a blog post. Most of them scroll down to Instagram for inspiration. They also value influencers’ opinions. And nowadays people will reach out through Facebook if they have questions.

  • 42% of buyers prefer to use their credit cards.
  • 30% of customers prefer to buy from places they’ve shopped before.

Habits are hard to break. The human race continues to prove this daily. The same applies to online shopping, according to eCommerce stats. Once the customer trusts you, they’ll recommend you to friends and family as well. Statistics show, quite predictably, that people trust advice from their close ones more than that online reviews.

Types of eCommerce Businesses

Business to consumer (B2C)

B2C traditionally referred to mall shopping, eating out at restaurants, pay-per-view movies, and infomercials. However, the rise of the Internet created a whole new B2C business channel in the form of eCommerce called B to C eCommerce. eCommerce B to C or B2C eCommerce definition is when a business sells a good or service to an individual consumer. Here is an example to let you know what B to C eCommerce mean: When you – a regular customer, buy a pair of shoes from an online retailer.

Business to Business (B2B)

B2B eCommerce definition is when a business sells a good or service to another business. The B2B model promotes online businesses to exchange goods with each other. For instance, a manufacturer sells its goods to a wholesaler who then sells them to the retailer. In this scenario, the manufacturer and the wholesaler are following the B2B model.

Consumer to Consumer (C2C)

C2C eCommerce definition is when a consumer sells a good or service to another consumer. The C2C eCommerce model allows an individual to sell their assets online e.g. a car, a house, or a bike to other individuals. The seller can publish an ad containing all the product details. Interested customers can view the details of the product and contact the seller to pursue the transaction. For instance, you sell your old furniture on eBay to another consumer.

Consumer to Business (C2B)

C2C eCommerce definition can be understood as when a consumer sells their $63.4 billion products or services to a business or organization. E.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use can be seen as what C2B eCommerce definition and meaning.

Government to Business (G2B)

When all the information and services are provided by the Government to Business Organizations. The information is shared through a vast network of different government websites.

Business to Government (B2G)

When websites are used by governments to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium for businesses to submit application forms to the government.

Consumer to Government (C2G)

Government eCommerce business allows consumers to provide feedback or ask for information about government authority from the public sector. For instance, when you pay an electricity bill via the government website, it is a favorite eCommerce business model. Hence, the C2G model of business allows consumers to reach higher authorities without going around in circles.

Example of eCommerce

Amazon Inc. is one of the best examples of a thriving eCommerce business. As 2023 unfolds, Amazon completes 27 years as an online retailer. This platform has grown into a giant retailer in the global eCommerce marketplace. Amazon’s retail market share in the US alone is projected to increase by 50% approximately during 2016-2021 (Statista). Amazon is constantly refining the processes and guidelines for its vendors and sellers. Furthermore, with the recent changes in Amazon Brand Registry and Sponsored Ads, Amazon Advertising is going to take a new leap in 2021. And, there are myriad opportunities for sellers to explore avenues on Amazon. 

Amazon eCommerce website

Below are the top Amazon Statistics You Want to Know:

  • In 2019 Q3, Amazon generated net sales of around $70 billion, rising from $63.4 billion in Q2. (Statista).
  • Amazon reigns the US eCommerce industry with about 50% market share.
  • Amazon occupies more than 80% market share across several categories. Electronics, home and kitchen, clothing and shoes, beauty and personal care, and mobile & accessories are a few of the top-selling categories on Amazon.
  • Recently, Amazon surpassed Google as a search engine for product searches.
  • As of June 2019, It has evolved into a customer-centric platform, with about 105 million Amazon Prime subscribers in the US alone (Statista).


Starting in 1999, Alibaba (BABA) has grown from a small Chinese eCommerce website to a diversified global company with over $56 billion in annual revenue and a market capitalization of more than $556 billion.

Alibaba operates its business in four key categories. The core commerce business includes companies like Tmall, Freshippo,, and Taobao, among others. In the first quarter, this category surged by 19 percent to more than $13.2 billion. The Alibaba Cloud business grew by 58 percent to more than $1.72 billion.

Alibaba eCommerce website

Below is some fact about Alibaba you may want to know:

  • In 2017, the percentage of profits that Alibaba generated from online shopping was 87.5%.
  • In 2018, Alibaba’s market value held a 60% share of the Chinese eCommerce market.
  • In 2019, the Alibaba Group amassed 711 million active consumers in the Chinese retail marketplace annually.
  • In 2018, the Alibaba Group said that it intended to import $200 billion worth of goods from more than 120 countries within the next five years.
  • Alibaba’s profits increased by 144% from 2017 to 2019.
  • Alibaba is predicted to make $75 billion in 2021.


Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. As of mid-2019, there are 182 million eBay users worldwide. This marks a 1.11 percent growth in the number of eBay users from the previous quarter and a four percent increase from the year before (eBay, 2019). The company attributes this growth to its recent efforts to improve the buying and selling experience for its users. These include simplifying buyers’ returns process and facilitating purchases for volume-based discounted products.

eBay eCommerce website

Here’s a summary of the eBay statistics you need to know in 2023:

  • There are 182 million eBay users worldwide.
  • The eBay app is used by 34.9 percent of all US mobile users.
  • 16.4 percent of items sold on eBay fall in the Electronics & Accessories category, the top-selling category.
  • There are 1.3 billion listings on eBay.
  • $22 billion worth of goods were bought and sold on eBay’s marketplace platforms in Q4 2019.
  • More than 60 percent of eBay’s marketplace GMV involves a mobile touchpoint.
  • 71 percent of eBay purchases are shipped for free.
  • 80 percent of goods sold on eBay are new.
  • 28 percent of eBay sellers are in the US.


Launched in 2015, Shopee is the leading eCommerce platform in Southeast Asia and Taiwan. Shopee provides consumers with an easy, secure, fast, and enjoyable online shopping experience that is enjoyed by tens of millions of consumers daily. It offers a wide product assortment, supported by integrated payments and seamless fulfillment.

Shopee eCommerce website

Here are some facts and statistics about Shopee:

  • 147.6 million monthly visitors
  • 2 million daily average orders
  • 25 million downloads in the first year


Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. In 2016, Lazada became the regional flagship of the Alibaba Group and is backed by Alibaba’s best-in-class technology infrastructure.

Lazada eCommerce website

Top statistics you may want to know about Lazada:

  • 5.3 million users.
  • 145.000 sellers on Lazada.
  • 300 million products.
  • $300 million purchase made on Lazada in 2014.

Magenest – One-stop solution

Magenest is a dynamic and innovative one-stop solution company, committed to offering an all-inclusive range of digital services and solutions. We are dedicated to empowering businesses across various industries, enhancing their performance, and helping them achieve their strategic objectives. Being certified industry experts and technology architects, Magenest can deliver optimal digital solutions to companies.

Magenest website

Magenest provides everything you need for not only an eCommerce website but also the eCommerce system, from Magento’s Business Solution Partner:

  • Website Development

Magenest designs and develops Magento 2 stores for B2B and B2C customers with advanced functionality.

  • Website Design

User Experience and User Interface play pivotal roles in the eCommerce landscape. Partnering with Magenest, crafting your digital experience with a focus on conversion optimization becomes as effortless as enjoying your weekend cup of tea.

  • Magento 2 Extensions

Extend your business capability easily with their high-quality extensions, ranging from third-party integration (payments, CRM, and accounting) to experience enhancement tools for both the backend and front end.

  • Magento Support & Maintenance

Our team of experts in Magento Support and Maintenance ensures not only an uninterrupted operation of your website but also provides advice on Server Architecture, further enhancing the performance of your online presence.

  • Magento Auditing and Optimization

Our Magento Auditing and Optimization Services gain profound insights into your system’s performance and enhance it to its utmost potential to guarantee a seamless online shopping experience for your customers.

  • Magento 2 Migration

Keep websites stay in uptime during migration with no data loss.

  • PWA Development

These services range from custom PWA design and development to converting websites into PWAs, advanced app shell modeling, and beyond.

  • Headless Commerce Development

Our premier headless Magento development service assists businesses in creating robust and adaptable online stores, designed to surpass your anticipated performance levels.

  • Odoo Development

As a recognized Silver Partner, Magenest specializes in implementing Odoo for enterprises, leveraging our deep understanding of the platform to curtail investment costs, guarantee steady cash flow, and expedite the deployment phase.

  • Shopify Development

Regardless of whether you’re embarking on your Shopify journey, transitioning from a different platform, or seeking continuous support to enhance your current site, our Shopify website development services at Magenest are at your disposal. We are dedicated to ensuring the prosperity of your Shopify stores.

  • Amazon Web Services

As a forerunner in the AWS partner network, Magenest can help transition your business from expensive, cumbersome server equipment to the efficient AWS cloud computing platform.

The last word

Above is everything you need to know about eCommerce definition before starting an eCommerce store. eCommerce has revolutionized the way businesses operate and consumers shop in the digital age. Understanding the various types of eCommerce models is essential for businesses to thrive in this competitive landscape. From the traditional B2C and B2B models to the emerging C2C, C2B, mCommerce, social commerce, and subscription-based eCommerce, each type offers unique opportunities and challenges. With the role as an elite digital transformation solution provider, Magenest guarantee to bring the best services to all of our clients. We have a plethora of experienced developers and high-skilled specialists who are eager to help you boost your online presence and gain a competitive edge. Don’t hesitate to contact us now!

Latest Insights

How to Start a Shopify Store in Just Over an Hour Course

Don't want to miss out on our latest insights?
Subscribe to our newsletter.

Disclaimer: By clicking submit, you agree to share your information with us to receive news, announcements, and resources when they are available.