In the world’s most developed market for online shopping, various brands and specifications of each product can be compared online assuring that the product you choose is to your highest benefit and closest to your specific needs. By far, When it comes to eCommerce, the United States is the gold standard. Many of its most successful eCommerce enterprises are in leadership positions in other nations, setting the pace and establishing the trends that influence the rest of the world’s online purchasing. Consumers in the United States are accustomed to engaging in commercial transactions in order to purchase a wide variety of goods and services online.
Here we come to the current top eCommerce sites in USA in 2021 and their estimated monthly traffic. Ready to get started? Let’s dive right in.
Table of Contents
Top 10 eCommerce sites in USA
Estimated number of monthly visitors: 2.8 billion
Amazon is not just the top eCommerce sites in USA, but it is also the most popular eCommerce site in the majority of other nations. Amazon was founded in 1994 as a modest eCommerce site that sold books. Since then, the company has grown to dominate the bulk of eCommerce categories, including computers and gadgets, books and literature, and even TV and movie streaming services. Not to mention, Amazon Prime members in the United States can get these products with free one-day or two-day shipping.
Amazon has made it easier for music lovers to shop for stuff this year by integrating artist merchandise and music into a single seamless experience. This year, Amazon Music has integrated artist goods into its mobile app, resulting in artist items appearing on participating artists’ pages in the Amazon Music app, alongside their songs, albums, live streaming, and music videos.
Amazon’s US marketplace sales are expected to expand by 16.5% to $220.39 billion in 2021, accounting for 60% of Amazon’s total US eCommerce sales, according to our projections.
Estimated number of monthly visitors: 819.5 million
With 689 million monthly visitors, eBay ranks second in the list of top eCommerce sites in USA. Ebay’s global traffic comes in at 41%, which is barely over Amazon’s 38%. In 2020, eBay’s global gross merchandise volume (GMV) is expected to reach $100 billion, with the United States accounting for around $41 billion of that total.
When public internet usage and the dot-com boom first took hold in 1995, eBay’s company boomed along with them. As a result of its pure technology-driven business strategy, which eliminates the need for physical inventory or expensive warehouses, it has gained popularity in the financial markets as well.
eBay has established itself as a household name, thanks to its unique idea that anybody may sell anything through an online auction. Several of eBay’s competitors, including Yahoo! and Amazon, created auction marketplaces of their own after years of speculation that auctions would become the dominant selling format on the internet.
Estimated number of monthly visitors: 617.2 million
Since its founding in 1962, Walmart has become the world’s most valuable company and the world’s largest private employment. When it comes to top eCommerce sites in USA, Walmart hasn’t had much success until recently despite having thousands of stores, unmatched brand recognition, and near-limitless resources.
Walmart will account for 7.1% of total US eCommerce sales this year, placing the business further ahead of its nearest competitor, eBay, but still accounting for less than a fifth of Amazon’s US sales.
In Addition, Click and collect has helped Walmart expand internet sales by taking advantage of its massive physical footprint, and the company has announced new ambitions to compete directly with Amazon. You can have groceries in two hours with Walmart Express Delivery, or you can sign up for the Walmart+ club, which offers unlimited free delivery and other perks.
Estimated number of monthly visitors: 282.5 million
When it comes to the USA department store market, Target is the second-largest following Walmart. A robust eCommerce solution allows clients to access the full range of target products and services online as well as in-store at more than 1,800 locations around the country.
Online shopping is becoming increasingly popular, and big-box retailers like Target also benefit from this trend. Products sold by Target range from clothing to furniture to food to electronics to personal care items. The company is a market leader in both fashion and apparel as well as home and garden. With the introduction of the Target RedCard, they have established themselves as a prominent participant in the banking and financial services industry.
In comparison to companies like Best Buy and The Home Depot, which specialize in a specific industry, it has a distinct advantage. Alternatively, Target will be forced to compete with Amazon and Walmart for sales of digital groceries and other ordinary items.
5. Best Buy
Business model: retailer of technology products, services, and solutions
Our next top eCommerce sites in USA is Best Buy, another long-standing US business, dating all the way back to the 1960s. Best Buy began as a consumer electronics retailer and has since evolved to become a dominating brand with brick-and-mortar locations throughout the United States, as well as in Canada and Mexico.
Best Buy now provides clients with a diverse selection of products, including electronics, appliances, furniture, fitness, travel, and baby products, among other things. The company is most well-known as a consumer electronics company, and they rank third in the world in the field of computer electronics and technology eCommerce. Consequently, we estimate that Best Buy’s eCommerce revenue increased by 135.6% last year, earning $18.00 billion in US sales and placing the company in fifth place this year in terms of eCommerce revenue growth.
Estimated number of monthly visitors: 405.3 million
Etsy comes in third place on our list of the top eCommerce sites in USA, which racked up 238 million monthly visits from the US and $10.3 billion in annual GMV globally. Etsy is one of the most successful internet marketplaces in the world. Rather than selling mass-produced goods, Etsy concentrates on items that are either handcrafted or vintage in nature. It lets individuals and businesses sell directly to website visitors a vast range of things, including art and photography products, apparel and accessories, food, bath and cosmetic products, toys, and a variety of other goods and services.
Following a typical pattern, COVID-driven eCommerce trends drove Etsy to new heights. The number of visitors to the site on a monthly basis in December 2020 was nearly double that of the previous December (345.8 million versus 175.9 million). However, since that high-water mark was reached in February 2021, etsy.com’s traffic has been more or less constant. At the time of writing, the internet sales site is ranked number 31 in the United States of America.
7. Home Depot
Estimated number of monthly visitors: 215.7 million
Ranking fifth in our list of top eCommerce companies in the USA is Home Depot. Home Depot is the largest retailer of hardware and home improvement materials in the United States, with more than 2,200 locations across the country. Home Depot distributes tools, building supplies, furnishings, home and garden equipment, and related services through its brick-and-mortar stores and online site. Home Depot has locations in Canada and Mexico as well as the United States.
In 2020, the pandemic spurred a renewed interest in DIY and home remodeling among many people who were unable to leave their homes. While The Home Depot’s eCommerce sales increased by 81.2%, Best Buy’s rose faster, pushing The Home Depot out of the top five.
Estimated number of monthly visitors: 35.8 million
Kroger began investing in online grocery several years ago, and in 2018 formed a partnership with UK-based tech company Ocado to improve the efficiency with which online grocery orders are fulfilled. The partnership will use automation and AI to better fulfill online grocery orders. More than 98% of Kroger customers already have pickup and delivery options available, and the retailer is expanding its cooperation with Ocado to create additional fulfillment facilities and implement in-store technologies.
Additionally, this spring, the grocer joined with Drone Express to test drone delivery in the Midwest. The trial promised bundles of products, such as baby care and s’mores kits, would be delivered within 15 minutes after making an order on the Kroger website.
Estimated number of monthly visitors: 35.8 million
Wayfair is a furniture and home-goods eCommerce company. At Wayfair, more than 10,000 global suppliers offer millions of products directly to digital customers through an open marketplace that was founded in 2002 as CSN Stores. Aside from the United States, Wayfair has also grown its operations in Canada, Ireland, and the United Kingdom to support its online business activities.
This includes software engineers, infrastructure engineers, product managers, and experienced designers. Innovative machine learning and data science techniques will help customers find just the right product among more than 22 million products, while next-generation merchandising fuels beautiful, inspiring images of products, and platforms that will help suppliers reach customers more effectively and grow their businesses. These roles will be critical in driving a wide range of solutions.
Estimated number of monthly visitors: 129.5 million
Warehouse retailer Costco Wholesale Corporation, more often known as Costco, is the last name on the list of the top eCommerce sites in USA. Currently, Costco offers online buying and delivery through its own channels as well as through third-party vendors, and director, executive vice president, and chief financial officer Richard Galanti has stated that approximately 45% of the company’s members have used eCommerce. More than 750 warehouses throughout the world sell a wide range of things including electronics, computers, furniture, outdoor living, appliances, jewelry, and more.
What do Top eCommerce sites in USA have in common?
With the ever-increasing popularity of eCommerce marketplaces and online sales, these channels are constantly coming up with new ways to keep customers happy. Judging the biggest eCommerce sites in USA, there is clearly a pattern: they all know what niches they want to focus on, and what kinds of merchants they would like to have on their sites. This diversity means higher CVR since users have already had clear purchasing goals when they enter the sites.
Hope this article will bring you some useful information. Above are the top eCommerce platforms in USA. Have you learned something new from their eCommerce site or services? Let us know in the comments below!