Living in a world of technology, we are so familiar with buying goods online. It is even considered an essential part of people’s daily lives, which is convenient and time-saving for both customers and sellers. As the popularity of Social Commerce has rapidly enlarged in the past few years, technology companies have started to establish tools and platforms to help Social Commerce become closer and closer to everyone. These Social Commerce platforms offer solutions to businesses looking to actualize social promotions and trade through social media channels.
In this blog, you will get to know the top six Social Commerce platforms after you understand clearly Social Commerce’s definition and its advantages.
Table of Contents
What is a Social Commerce platform?
Actually, there is no fixed definition of a Social Commerce platform. Instead, we can simply understand it as a helpful tool that allows Social Commerce to proceed.
While surfing a social networking site, we might see an adorable dress or a cute shirt by chance; however, the navigation to other links sometimes thwarts us from buying them. Thus, understanding the inadequacies in customers’ buying process, a platform type that allows customers directly purchasing merchandise on the platform they access, was born. It is called Social Commerce platforms.
Social Commerce platform assists businesses to sell their products, enabling social shopping possibilities beyond social media platforms. More clearly, it provides a foundation, a place for brands to create shoppable galleries, so their customers can enjoy the entire shopping journey without being redirected.
What are the benefits of Social Commerce platforms?
Thanks to their advanced and robust features, Social Commerce platforms have many advantages. Below are just a few of them.
- Have a broad range of customers
The first advantage of Social Commerce platforms is that it helps brands gain a long list of potentially loyal customers.
We all know that Social Commerce is the perfect mix of social media and eCommerce. Moreover, the number of active users using social media is nearly 4 billion, and it is increasing significantly. So, when a business appears on a Social Commerce platform, its target customers are already there. The only concern of that business is how to deliver the best content to the audiences to win their hearts and wallets. With the use of accurate keywords and hashtags, customers can quickly get to know you while interacting with other brands like yours. Consequently, it results in a steady expansion of customers.
- Help brands to be trusted
One of the most critical factors for the success of a business is gaining customers’ trust and loyalty. Once you have customer loyalty, shoppers will come back and make other purchases, as well as inviting their friends to join their shopping experiences. From there, your sales will increase significantly.
When talking about gaining trust, 92% of buyers now no longer trust brands’ content but believe in User-Generated Content (UGC). Fortunately, Social Commerce platforms allow businesses to utilize UGC, and you can post UGC as a shoppable post.
- Help to boost engagement with higher traffic
There are three main parameters that social media has, including likes, comments, and shares, which allow customers to engage with their preferred brands. Therefore, Social Commerce platforms are the ideal places to boost engagement and earn authentic traffic.
Social Commerce offers a wonderful and seamless shopping journey besides socializing. In other words, customers can engage with businesses’ posts, make purchases, and recommend to their friends if they have experienced a great online shopping time. Moreover, it helps the brands to come closer to buyers in case they have any inquiries. Customers do not have to wait for a whole day to receive answers through emails; they can simply leave a message on the Social Commerce platform and get replies in no time.
Best 6 Social Commerce platforms examples
The user-friendly and convenient operation of Social Commerce platforms has led to its extensive growth. So now we will give you the top six examples of the best Social Commerce platforms.
Instagram can be considered as one of the best Social Commerce platforms. With over 1 billion active users, Instagram Shops makes it easier to connect businesses and customers.
Shoppable Instagram allows businesses to customize their storefronts with hundreds of items and different collections. Customers can buy from these ‘Shop’ pages or click on a shoppable post, then simply checkout without having sightless barriers. Definitely, Social Commerce Instagram is indispensable due to its high visualization.
Another well-known Social Commerce platform is Facebook. Social Commerce on Facebook is on the rise with Facebook Shop. It provides superior features and functionalities that allow in-app checkout so that buyers can enjoy the entire shopping experience within the Facebook app.
Social Commerce Facebook can easily set up through Facebook business profiles. Businesses can customize everything within their virtual stores, including feature collections, themes, product specs, font, colors, etc.
In 2015, Pinterest released its unique feature – Pinterest Buyable Pins – that lets audiences buy products from posts. Like Instagram, Pinterest focuses on visual elements that are perfectly suitable for Social Commerce. Besides providing shoppable product pins through the discovery engine, Pinterest also has “Shop The Look” ads, in which retailers can display multiple products in one ad and direct customers to a check-out link.
Different from other Social Commerce platforms above, Amazon Live has a distinct approach. It gives businesses a chance to engage with purchasers in real-time by providing exclusive features – interactive and buyable live streams. While providing helpful information about the products to shoppers and answering their questions, you can put a link directly to the checkout page and make sales.
Indeed, many people still feel alien to this platform, but it gradually proves its position in the Social Commerce platforms market. Taggbox Commerce is a place where brands can turn their shoppable content into sales and offer a complete purchasing experience. With the help of this platform, you can make excellent buyable galleries like UGC, social feeds, etc. You just need to select content, tag products, then publish collections on your online store.
Briefly, Taggbox Commerce offers a social buying experience to shoppers while staying on the website, and it still continues to introduce new features.
Verint is a customizable community-escorted Social Commerce Platform. It is an interoperable and fully functioning platform that gives businesses opportunities to integrate socially-driven features into their eCommerce websites.
Having a fully customized discussion forum, Verint helps to close the gap between businesses and their customers with real-life experiences and one-on-one conversations. Therefore, it leads to increased brand trust and organic conversions.
In a nutshell, Social Commerce platforms are becoming more and more dominant thanks to their advantages. Hopefully, this blog will help you widen your perspective about Social Commerce platforms so that you can choose the best ones for your business.