Heineken & Drinkies – A Magento Commerce Project
Netherlands-based Heineken is the second largest beer brewery in the world, with over 165 breweries in more than 70 countries. Over the years, product offerings have expanded to include the original Heineken along with more than 250 international brands, craft and variety beers, and ciders.
Due to its international presence and expanded lines, the brewer had multifaceted goals, one of which is its latest Drinkies project in the South East Asia region. The idea of Drinkies is to bring the cold drinks right to the customer’s doorstep within a 60-minute-delivery. This model is Heineken’s first step in its “Drink responsibly” movement, by providing a fast and reliable delivery solution so customers don’t have to go out to pick up their drinks, the company could reduce the traffic accident rate caused by drinking and driving.
Also working on the project are Vaimo – a Magento 2 Global Elite, Valtech – Heineken’s digital partner while Heineken Global itself does the supervising work.
Bringing the party right to the customer’s doorstep
“Cold drinks delivered to you within 1 hour!”Given the traffic condition in Vietnam, not a single company could make such a claim, the only merchant that ever come close is Tiki with its 120-minute delivery policy. So how does the company do it?
To accommodate this strategy, Heineken has partnered with Satrafoods HCMC to gain access to its storehouses and outlets that cover all over the city. Satrafoods’ subsidiary, Satra Cold Storage, owns a set of 19 high-capacity refrigerated warehouses in Ho Chi Minh city. In the near future, the company is looking to cooperate with other major consumer good distributors Lotte and Vinmart+.
With this forward-thinking move, the company can keep their business flowing without the need to own a single facility.
A working idea needs equivalent technology implications
Ahamove and Grab – delivery solution integration
To handle the logistics need for the company, we integrate the platform with major delivery service providers in Vietnam, for the time being, Ahamove and Grab. The integration allows the system to find the nearest and currently available driver to assign an order to him/her. Simultaneously, the system also locates the closest store. Both of these processes are to make sure the drinks stay cold when they reach the customer!
Napas and Momo Pay – local payment gateway integration
For secure transactions, we integrate popular local payment gateways to their Magento 2 site – Napas and Momo Pay. Aside from the security benefits, the inclusion of these payment methods offers a more convenient way than cash transactions to customers. E-transactions also help prevent the situation in which an order could be refused at delivery.
Another step for Heineken
After Ho Chi Minh city, Heineken will deploy this service to Hanoi and later to the entire South East Asia region, starting with the Philippines. Magenest will continue to work with Heineken on their expansion as both a solution and technology partner.