Best Font for Shopify Store: Things You Must Know before Employing the Fonts

Anyone looking to create a Shopify store will want to choose the best font for their site. There are many different fonts to choose from, and each has its own benefits and drawbacks. 

In this post, we’ll take a look at some of the best Shopify fonts and discuss why they might be a good choice. We’ll also provide some tips on how to choose the best font for Shopify stores. So, if you’re planning on creating a Shopify store, read on! You may just find the perfect font for your business.

Why you should take this account into fonts?

Fonts influence how your audience perceives your store since, based on their design, they convey particular thoughts, feelings, and actions.

To begin with, we frequently relate shapes to feelings. Round typefaces are good for conveying femininity and gentleness, whereas more angular fonts might represent a more serious and professional tone.

One study discovered that when companies used the same typeface for writing and advertisements, memorability improved. According to an additional study, serif typefaces like Times New Roman and Garamond boost reading speed.

Why you should take this account into fonts?

Serif typefaces are frequently used in books and newspapers because they make long blocks of text simpler to read. According to an MIT study, fonts may have the ability to influence your mood and cognitive function. Adopting fonts to generate a positive brand perception, can assist buyers along the buyer journey.

Overall, whether it’s a wise decision to utilize fonts strategically or not, it’s a chance to allow your brand’s personality and messaging stand out. If you don’t carefully select the appropriate typeface for your brand, you could unintentionally harm its trust.

Basics of website typefaces you must know

When choosing the best font to use for Shopify store, business owners need to be aware of the two following factors.

Ranking fonts

The most vital thing for business owners to remember is that a website should only have three primary fonts: one for titles, one for body text, and one for accents.

  • Headers, banners, and titles should all use the primary font, which is the one that is the most prominent (large text).
  • Used for body text that is smaller, secondary font. The easiest-to-read font should be this one.
  • Accent font: This font is used on the website for specific elements like buttons. The brand logo could be in this font.

Three main categories

Three main categories

They also need to be aware that there are just three types of typefaces that can be used for website text.

  • Serif: Characterized by tiny lines at the tip of each stroke. Good for secondary, accent, or primary.
  • Sans-serif: Fonts without serifs that are simple and elegant. Good for all three font rankings as well.
  • Scripts: Fonts that resemble human handwriting. Typically, primary and accent fonts work well.

How to choose the best Shopify fonts?

You might be trying out different Shopify fonts and wondering which ones work best for the pages of your business.

It’s a central question, and the following elements will determine the best font for Shopify stores:

  • The main theme and spirit of your brand
  • The perception you are trying to create to impress your prospective customers
  • Principles guide your brand
  • Emotions you want your audience to feel
  • These types of concerns can assist and guide you in the proper way.

Serif fonts, for instance, are typically regarded as more “practical” and “mature,” according to surveys.

Here are some additional pointers to assist you in selecting the best font for Shopify stores:

Font weights

Different weights may imply various brand personas. Modernism, minimalism, and elegance are typically associated with fonts that are smaller and more stylized. However, as your typefaces get thicker, you find that they begin to appear a little more casual, noisy, and even extroverted.

Color psychology

Perception of a brand is significantly influenced by color. A strong brand experience can result from the use of the appropriate colors and typefaces. In fact, some firms have even patented their unique signature hues.

According to research, color alone accounts for up to 90% of how we evaluate people or objects. You might be asking which colors you should avoid using. According to a survey, brown, yellow, and orange are the colors that both men and women are least fond of.

Combining color schemes with an effective typeface strategy can result in strong brand memory. So you should take some time to experiment with other font colors as well. 

Color psychology

Complementary or contrasting fonts

Pairs of complementary fonts complement one another without creating a lot of conflict or contrast.

As an illustration, you may match a heading typeface in bold format with the same font in standard font-weight. This suggests balance and harmony.

Contrasting font combinations are something to think about, on the other hand. These two typefaces are very different from one another in terms of their shape, thickness, style, and alignment.

Using a sans serif font as your primary typeface and a serif font as your supporting font is a common way to use contrasting fonts. ‍

What is the best font for Shopify store?


A good sans-serif typeface, like Avenir, will work well for websites that require to have a straightforward, contemporary, and minimalist appearance. The extremely geometric font Avenir is ideal for primary, secondary, and even accent fonts because it is designed for long blocks of text.


A serif typeface like Garamond is perfect for websites that aim to project an air of refinement, sophistication, and elegance. It works well as a primary or secondary font, and Adobe Garamond Pro is installed by default on practically all PCs.


A sturdy typeface like Haettenschweiler is excellent for websites that require a primary font that is reliable for banners and titles. It’s not the ideal option for a secondary font because the longer text is difficult to read while the larger copy stands out on the page.


Use the classical Bodoni typeface, which is frequently used in many periodicals and business logos, if you want your website to have a luxury appearance for your headers, titles, and accents. Bodoni has the same “aggressive” impression as grotesque typefaces and has the extra advantage of being a secondary font. It feels like a serif variant of those styles.


A decent script typeface like Mistral is generally accessible for websites that need to add a more distinctive touch to their text. The majority of readers are probably familiar with this classic typeface, which is great for titles and even accent typefaces but not for secondary fonts. If a designer chooses a script typeface, the letters must be clear and readable.

Best font pairings for your Shopify online shop

Serif, sans serif, slab serif, and script typefaces are just a few of the different font varieties that exist. Serif and script typefaces, as well as sans serif and serif, pair beautifully.

Combining bold decorative types with simple, minimalist typefaces is one of the greatest font pairing advice. Below are some of the suggestions for the pairs like that.

Best font pairings for your Shopify online shop

Playfair + Sophia Pro

Sophia Pro is a high-end minimalist serif font that matches any decorative typeface beautifully. As a bold sans-serif font, Playfair Display is a great option for headers and titles. Sophia Pro’s simple, uncomplicated design pairs nicely with the immensely bold Playfair font.

Additionally, Open Sans, Canada Type Gibson, Brandon Grotesque, Proxima Nova, Martel, and Rogliano also work well with Sophia Pro.

Abril Fatface + Open Sans

Elegant posters from 19th-century European advertisements acted as the inspiration for the Abril Fatface typeface. Any online store would benefit greatly from pairing it with Open Sans, which is thin, transparent, and generously spaced.

Crimson Text + Work Sans

Another neat, evenly-spaced font that works nicely for body text is Work Sans. Crimson Text, a bold serif typeface designed for book manufacturing, was also developed during the same period. If you want elegance and modernity, this combination is made for you.

Canela + Karla

Miguel Reyes created the display font Canela in 2016. It was inspired by William Caslon’s display fonts, which are neither sans serif nor serif. Wide-spaced sans serif typeface Karla is free and open-source. It functions brilliantly for body text.

Centabel Book + Trade Gothic

Here is yet another original font pairing for your Shopify store. The Serif typeface Centabel Book was created by Matthieu Cortat. It starts off with an inscriptional face from the 19th century. Trade Gothic is a 1948 design for a sans-serif font.

Books, periodicals, and brochures all featured it pretty frequently. See for yourself how beautiful they are together on a website.

Frequently asked questions about fonts for websites

What’s the most important thing in choosing a typeface or font?

Readability. Whether choosing a font for a header, a button, or the body of a blog article, readability is always the most significant factor of the best font for Shopify stores. Customers won’t want to purchase the goods or utilize the service if they can’t get the text on the website.

Frequently asked questions about fonts for websites

You should think about your brand’s identity and personality after readability. Is it informal or formal? Cheaper or more premium? Different sans-serif and serif typefaces might help you reach your target audience and communicate the identity of your business.

Can I use only free typefaces on my website?

Websites typically don’t require any fancy or unique typefaces, despite the fact that they might extend design options. The most vital thing is to make sure the best font for Shopify stores you pick is readable and suits the image of your brand. Without having to spend money on a custom font, it is likely that you will discover one that satisfies those requirements given the variety of free fonts out there.

Should I purchase a typeface, may I do so?

You might already have a specially created typeface for this job because accent typefaces are frequently the font used in brand logos. However, it is advised to keep that to the accent or even the main fonts because they are usually more stressful to read at tiny sizes and over longer passages of text.

In Conclusion,

The best font for Shopify stores is one that is easy to read and looks professional. While there are many different fonts you could choose from, we recommend opting for a classic typeface like Helvetica or Arial. If you’re looking for something more unique, try a sans-serif font like Roboto or Open Sans.

Whichever font you decide on, make sure it’s legible and looks great on all devices. And if you need help designing your Shopify stores for Christmas and Year End Sales season, we got you covered. Take a look at our Shopify design services to see how we can help you revamp the front end of your Shopify stores.

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