About La Vie & the “Ngày Yên Cùng Thiên Nhiên” Campaign
La Vie, part of the Nestlé Global Group, has been the Vietnamese leading natural mineral water brand for over 30 years. With the commitment to providing 100% natural mineral water, La Vie plays a crucial role in enhancing community health and quality of life.
With the goal of reaching sustainable development, La Vie continuously makes an effort to spread positive values within the community. Over the years, the brand has launched various campaigns aimed at raising awareness about mental well-being alongside physical health.
On the occasion of World Mental Health Day 10/10, La Vie launched the “Ngày Yên Cùng Thiên Nhiên” campaign to highlight the importance of mental health. Through the campaign, La Vie encouraged the community to explore and reach 100,000 shares for the campaign, which helped deliver the “Soul Garden” to life at the Ho Chi Minh City Post Office, bringing more relaxing green spaces to the city.
La Vie’s Expectations
As part of the “Ngày Yên Cùng Thiên Nhiên” campaign for World Mental Health Day on October 10, 2024, La Vie aimed to develop the Yên 10.10 microsite to deliver an engaging online experience. The microsite features a Soul Tree discovery test, allowing users to identify their own unique Soul Tree based on their favorite activities and daily habits. The test results are visualized as a personalized Soul Tree, helping users understand themselves better and discover ways to maintain or improve their emotional balance. For every user result shared, one real tree will be planted, contributing to the creation of the Soul Garden at the Ho Chi Minh City Post Office, adding greenery to the center of the city.
Our solutions
Developing Yen 10.10 Microsite
Magenest provided UI/UX and user flow consulting based on customer insight, campaign objectives, and brand guidelines to maximize the campaign’s impact while guaranteeing a seamless and brand-consistent user experience. The microsite was fully optimized for both desktop and mobile, ensuring smooth display and accessibility across all devices.
Once the design was finalized, Magenest built the microsite according to the approved UI/UX framework and user flow, ensuring consistency between design and actual features.
The highlight of the microsite is the Soul Tree test, designed using a model that analyzes users’ preferences and daily habits. Based on users’ answers, the system identifies the Soul Tree that best matches each user’s personality and lifestyle, then suggests suitable relaxation methods tailored to their needs.
User Behavior Tracking on Microsite
Magenest implemented tracking for important CTA buttons within the microsite using Google Tag Manager (GTM). The collected data was transferred to Google Analytics 4 (GA4), allowing La Vie to analyze customer journeys, assess the effectiveness of different steps, and identify areas for optimization.
Google Looker Dashboard Setup
Magenest utilized Google Looker Studio to visualize traffic and behavioral data from GA4. Key metrics such as microsite traffic, the number of key actions performed, and conversion rates are visually displayed through charts and tables, enabling La Vie to quickly grasp trends and make timely decisions.
Microsite Performance Audit & Optimization
When the microsite went live, Magenest conducted a comprehensive audit to evaluate performance and enhance user experience. Then, the system is tested to ensure stable performance even under high traffic loads, with display optimization for both PC and mobile and strict user data security measures in place. If any issues are detected, Magenest will propose and implement solutions to enhance performance.
Based on collected user behavior data, Magenest conducts a comprehensive analysis of the interaction journey to identify potential disruptions in the user experience. Key metrics such as traffic, average time on page, bounce rate, and the number of key actions performed,… are thoroughly evaluated to measure the effectiveness of the microsite’s content. From these insights, Magenest proposed solutions to enhance user experience and boost conversion rates on the microsite.
remarkable Results
Magenest’s solutions enabled La Vie to successfully launch the Yên 10.10 microsite, supporting the Bí kíp Yên Đa Giác Quan campaign in spreading the message of mental well-being. The microsite was designed with an intuitive and user-friendly interface, making navigation and interaction effortless.
Furthermore, user behavior tracking via GTM and GA4 integration provided La Vie with valuable insights when monitoring customer journeys, allowing the brand to measure campaign effectiveness and optimize next steps.
Visualizing data through Google Looker Studio provides La Vie with a comprehensive overview of the microsite’s performance, enabling timely decisions to refine content and enhance user experience. Continuous auditing and optimization ensure fast page loading speeds and seamless display across all devices, delivering a smooth experience for users.
The campaign attracted a large number of participants, with a high volume of users completing the test, reflecting strong interest and positive engagement from the community. Especially, 54,000 Soul Trees were discovered, contributing to the realization of the Soul Garden at the Ho Chi Minh City Post Office, bringing a refreshing and peaceful green space to the city.
project highlights
- Developing microsite on Magento 2 platform
- User Behavior Tracking on Microsite
- Google Looker Dashboard Setup
- Microsite Performance Audit & Optimization
