Case study

La Vie – “Lộc Yên Tết La Vie” Campaign

Magenest built a microsite for La Vie's Tet campaign, where users can participate in a lucky spin and receive special gifts from La Vie. The microsite is designed to be simple, user-friendly, and displays well on both computers and mobile phones, providing users with a smooth and convenient experience.

about La Vie &
La Vie Tet Project

La Vie, part of the Nestlé Global Group, has been the Vietnamese leading natural mineral water brand for over 30 years. With the commitment to providing 100% natural mineral water, La Vie plays a crucial role in enhancing community health and quality of life.

On the occasion of Lunar New Year, La Vie launches a special appreciation program Tinh túy từ thiên nhiên - Rinh Lộc Yên may mắn, aiming to spread the message of healthy living and sending New Year wishes of luck and peace to Vietnamese consumers.

La Vie’s Expectations

La Vie aimed to develop a microsite for the La Vie Tet project, where customers could easily participate in the Tet promotional program. When purchasing a case of La Vie natural mineral water during the promotion period, users will receive a scratch card inside the case. By scanning the QR code on the card, customers will be directed to the campaign's microsite. After entering their personal information to the site, customers could join a lucky spin and have a chance to win valuable prizes such as Pandora silver bracelets, Pandora shopping vouchers worth 500,000 VND, and daily peaceful living tips.

Our solutions

Developing the Microsite La Vie Tet

Magenest provided UI/UX consulting and user flow optimization for the microsite based on customer insights, campaign requirements, and La Vie’s brand guidelines. This ensured the campaign’s effectiveness, offering users an optimal experience that aligned seamlessly with the brand identity. The microsite is optimized for both desktop and mobile versions, ensuring seamless display across all devices and providing users with easy access.

After the design was finalized, Magenest built the microsite according to the approved UI/UX framework and user flow, maintaining consistency between the interface and functionalities. When users scan the QR code from the scratch cards, the system will take them directly to the microsite, where they can enter their personal information and join the lucky wheel.

The microsite was programmed with fast processing speed, a user-friendly interface, and high responsiveness, ensuring stable operation even during peak traffic periods like Tet. As a result, users could enjoy a seamless and consistent experience across all platforms.

ZNS Messaging Integration

Magenest partnered with ViHAT to integrate ZNS into the La Vie Tet microsite, enabling the platform to send messages to users via Zalo during their interactions. Sending Zalo messages to users at key stages of the user flow provides significant support, especially when delivering personalized information securely, ensuring the best possible user experience.

User Behavior Tracking on Microsite

Magenest implemented tracking for important CTA buttons within the microsite using Google Tag Manager (GTM). The collected data was transferred to Google Analytics 4 (GA4), allowing La Vie to analyze customer journeys, assess the effectiveness of different steps, and identify areas for optimization.

Google Looker Dashboard Setup

Magenest utilized Google Looker Studio to visualize traffic and behavioral data from GA4. Key metrics such as microsite traffic, the number of key actions performed, and conversion rates are visually displayed through charts and tables, enabling La Vie to quickly grasp trends and make timely decisions.

Microsite Performance Audit & Optimization

When the microsite went live, Magenest conducted a comprehensive audit to evaluate performance and enhance user experience. Then, the system is tested to ensure stable performance even under high traffic loads, with display optimization for both PC and mobile and strict user data security measures in place. If any issues are detected, Magenest will propose and implement solutions to enhance performance.

Based on collected user behavior data, Magenest conducts a comprehensive analysis of the interaction journey to identify potential disruptions in the user experience. Key metrics such as traffic, average time on page, bounce rate, and the number of key actions performed,… are thoroughly evaluated to measure the effectiveness of the microsite’s content. From these insights, Magenest proposed solutions to enhance user experience and boost conversion rates on the microsite.

remarkable Results

Magenest’s solutions enabled La Vie to successfully launch the Yên 2.0 microsite, supporting the Bí kíp Yên Đa Giác Quan campaign in spreading the message of mental well-being. The microsite was designed with an intuitive and user-friendly interface, making navigation and interaction effortless.

Furthermore, user behavior tracking via GTM and GA4 integration provided La Vie with valuable insights when monitoring customer journeys, allowing the brand to measure campaign effectiveness and optimize next steps.

Visualizing data through Google Looker Studio provides La Vie with a comprehensive overview of the microsite’s performance, enabling timely decisions to refine content and enhance user experience. Continuous auditing and optimization ensure fast page loading speeds and seamless display across all devices, delivering a smooth experience for users.

project highlights

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