Case study

BOM Sister

BOM Sister's successful digital transformation can bring valuable lesson for any businesses or organization trying to go through their own digital transformation process.

ABOUT BOM SISTER

BOM Sister is the first lingerie brand in HCMC that can offer qualified products at exceptionally low prices. As the pioneer of this strategy in the lingerie niche, BOM Sister has been whole-heartedly welcomed by sisters in HCMC. 6 operating stores in the city, as well as hundreds of thousands of followers on each social media platform and Shopee have proved the success of BOM Sister.
Although the stores are still doing great, BOM Sister cannot ignore the online trend, especially during this unprecedented, unpredictable COVID-19 time. Developing a proper eCommerce system to offer a great shopping experience is certainly the number one priority of this lingerie brand.

THE CHALLENGE

During the COVID-19 lockdown, physical stores in Vietnam were forced to shut down for public safety. As commerce moves online, to meet the changing consumer behaviour, businesses have to accelerate their digital transformation process. Already having quite a successful run on the Shopee marketplace, BOM Sister realized that it has to lower its dependency on the eCommerce marketplaces and focus on its own channels.

our solution

MIGRATION TO MAGENTO 2

Migration from WooCommerce to Magento Open Source

No project can thrive without deep insights and understandings from all sides, and this is also Magenest’s working philosophy. There have been numerous intensive meetings between Magenest and BOM Sister to thoroughly analyze the issues of https://bomsister.vn/, as well as the issues emerging from other sale channels. Via these meetings, BOM Sister’s expectations have also been expressed. Based on the data gathered, Magenest’s has conducted a detailed solution plan to rectify problems

BOM Sister’s old website was built on WooCommerce, an open-source plugin on the WordPress platform. WooCommerce is a good choice for eCommerce beginners, but this platform cannot support BOM Sister when the brand scales up its business due to the lack of features. With the high focus of the brand on its eCommerce strategy, BOM Sister needs a platform that can be extremely flexible, as well as open to the scaling-up processes.

With this requirement, Magenest has advised BOM Sister of the Magento platform. Developed by Adobe, it is currently the no.1 eCommerce solution as the default version of Magento can already support 85-90% of BOM Sister’s requirements. This is also an open-source platform, thus Magento’s high flexibility for customization and integration is significantly welcomed by developing businesses like BOM Sister

Integrating with KiotViet system

The ambition of BOM Sister also extends to a better sales management system. For now, the brand is using KiotViet - a popular sales management software for Vietnamese retailers. This option has been working nicely when BOM Sister’s revenue mainly came from the physical stores. However, this is not the case anymore when eCommerce is the new focus of the business. Having to manage the revenue coming from multiple channels, both offline and online, is surely a resource-consuming pathway leading to unwanted errors.

Facing the issues, Magenest has advised BOM Sister of the integration option. With the Magento - KiotViet integration, customized by Magenest, all the data from Magento site is now synchronized to KiotViet, thus enabling much easier and smoother management. It only takes BOM Sister 50% of the time to fully manage all the revenue data from all sale channels, thanks to the Magento - KiotViet integration. This is a bright advantage of Magento Open Source as proper integrations with third-party systems can assist merchants in countless ways. Now, BOM Sister’s admin can administrate the whole business anywhere, anytime.

Instruction for operating and maintaining the eCommerce system

After having finished the new eCommerce system for the brand, Magenest has hosted multiple training sections for BOM Sister’s admins of all levels so that all the staff can comfortably work with the new Magento system, regardless of their positions. These training sections also include employees from physical stores of the enterprise as well. Magenest still continues to assist BOM Sister after the training sections, as well as fixes any bugs popping up during the usage

Re-thinking the user experience

A fresh UI/UX rework is another prioritized objective for BOM Sister in this project. Nevertheless, the brand wanted the project to be finished in the shortest timeline possible. With that in mind, using a custom theme has dramatically reduced the amount of time we needed, in comparison to designing a completely new web design from scratch.

OFF TO A GREAT START

The new system went live smoothly with everything working without a hitch and the new look of the website is widely adored by customers. Most impressive, The first flash sale saw more than 1,500 orders placed in just under 2 first hours.

PROJECT HIGHLIGHTS

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