about La Vie & the "Bí kíp Yên Đa Giác Quan" Campaign
La Vie, part of the Nestlé Global Group, has been the Vietnamese leading natural mineral water brand for over 30 years. With the commitment to providing 100% natural mineral water, La Vie plays a crucial role in enhancing community health and quality of life.
With the goal of reaching sustainable development, La Vie continuously makes an effort to spread positive values within the community. Over the years, the brand has launched various campaigns aimed at raising awareness about mental well-being alongside physical health.
In March 2024, La Vie launched the Bí kíp Yên Đa Giác Quan campaign to promote a balanced and healthy lifestyle, inspiring young generations to prioritize mental health through meaningful online and offline activities.
La Vie’s Expectations
As part of the Bí kíp Yên Đa Giác Quan campaign, in addition to offline events, La Vie wanted to develop the Yên 2.0 microsite to bring online interactive experiences for users. On this microsite, users can take a positive energy level test, designed by a team of psychology experts and researchers from the University of Medicine and Pharmacy of Ho Chi Minh City, which allows them to gain deeper insights into their current mental state. Based on the test results, users would receive personalized relaxation methods inspired by nature through their five senses: Âm Yên (Sound Peace), Vị Yên (Taste Peace), Cảm Yên (Touch Peace), Hương Yên (Scent Peace), Sắc Yên (Sight Peace).
Our solutions
Developing the Yên 2.0 Microsite
Magenest provided UI/UX consulting and user flow optimization for the microsite based on customer insights, campaign requirements, and La Vie’s brand guidelines. This ensured the campaign’s effectiveness, offering users an optimal experience that aligned seamlessly with the brand identity. The microsite is optimized for both desktop and mobile versions, ensuring seamless display across all devices and providing users with easy access.
After the design was finalized, Magenest built the microsite according to the approved UI/UX framework and user flow, maintaining consistency between the interface and functionalities.
The core feature of the microsite is the positive energy quiz system. Magenest programmed this quiz system based on a scientifically validated model approved by psychology experts, ensuring strong logical coherence and high accuracy. This test enables users to assess their current mental health status and receive personalized solutions-tips to improve their mental states tailored to individual needs.
ZNS Messaging Integration
Magenest partnered with ViHAT to integrate ZNS into the Yên 2.0 microsite, enabling the platform to send messages to users via Zalo during their interactions. Sending Zalo messages to users at key stages of the user flow provides significant support, especially when delivering personalized information securely, ensuring the best possible user experience.
User Behavior Tracking on Microsite
Magenest implemented tracking for important CTA buttons within the microsite using Google Tag Manager (GTM). The collected data was transferred to Google Analytics 4 (GA4), allowing La Vie to analyze customer journeys, assess the effectiveness of different steps, and identify areas for optimization.
Google Looker Dashboard Setup
Magenest utilized Google Looker Studio to visualize traffic and behavioral data from GA4. Key metrics such as microsite traffic, the number of key actions performed, and conversion rates are visually displayed through charts and tables, enabling La Vie to quickly grasp trends and make timely decisions.
Microsite Performance Audit & Optimization
When the microsite went live, Magenest conducted a comprehensive audit to evaluate performance and enhance user experience. Then, the system is tested to ensure stable performance even under high traffic loads, with display optimization for both PC and mobile and strict user data security measures in place. If any issues are detected, Magenest will propose and implement solutions to enhance performance.
Based on collected user behavior data, Magenest conducts a comprehensive analysis of the interaction journey to identify potential disruptions in the user experience. Key metrics such as traffic, average time on page, bounce rate, and the number of key actions performed,… are thoroughly evaluated to measure the effectiveness of the microsite’s content. From these insights, Magenest proposed solutions to enhance user experience and boost conversion rates on the microsite.
remarkable Results
Magenest’s solutions enabled La Vie to successfully launch the Yên 2.0 microsite, supporting the Bí kíp Yên Đa Giác Quan campaign in spreading the message of mental well-being. The microsite was designed with an intuitive and user-friendly interface, making navigation and interaction effortless.
Furthermore, user behavior tracking via GTM and GA4 integration provided La Vie with valuable insights when monitoring customer journeys, allowing the brand to measure campaign effectiveness and optimize next steps
Visualizing data through Google Looker Studio provides La Vie with a comprehensive overview of the microsite’s performance, enabling timely decisions to refine content and enhance user experience. Continuous auditing and optimization ensure fast page loading speeds and seamless display across all devices, delivering a smooth experience for users.
Thanks to an effective implementation strategy, the Bí kíp Yên Đa Giác Quan campaign achieved remarkable results, ranking in Kompa’s Top 10 Most Outstanding Communication Campaigns in April, with 110,000+ discussions and 210,000+ interactions, reaffirming its strong impact on the community.
project highlights
- Developing microsite on Magento 2 platform
- ZNS Messaging Integration
- User Behavior Tracking on Microsite
- Google Looker Dashboard Setup
- Microsite Performance Audit & Optimization
