10+ Benefits Of Progressive Web Apps For Online Business In 2024

Mai Xuan Truong

Progressive Web Apps (PWAs) are a revolutionary new type of web application that offers users a seamless and user-friendly experience, while also providing many benefits to developers. In this article, we will explore some of the key benefits of Progressive Web Apps, including offline functionality, enhanced performance, cross-platform compatibility, better SEO practices, improve user experience, and more. Whether you’re a developer looking to create a new web app, or a merchant looking for an advanced way to do business on the web, PWAs are a great choice that you should definitely consider.

Low Development Costs

One of the most significant benefits of Progressive Web Apps is that they can be developed and maintained at lower costs compared to traditional native apps. PWAs use web technologies such as HTML, CSS, and JavaScript, which are widely used and well-established, making it easier for developers to create and maintain PWAs. 

progressive web apps benefits: low development costs

Additionally, PWAs do not require separate code bases for different platforms, meaning that developers can create a single PWA that can run on any device with a web browser, reducing the time and cost associated with developing separate apps for each platform. Furthermore, PWAs can be easily updated and maintained through the web, without requiring users to download and install updates, further downsizing development expenses. 

Native App-Like Experience

Nowadays, we can easily observe a trend that more and more people are using mobile apps over web browsers because they usually deliver seamless experiences even in the offline environment with user-friendly interfaces and attractive features. However, Progressive Web Apps have the ability to provide a native app-like experience to users, while still being accessible through a web browser. This is because PWAs use contemporary web technologies to create an immersive experience that feels just like a traditional native app. This includes features such as full-screen mode, push notifications, and home screen icons, which can greatly enhance the user experience. 

progressive web apps pros and cons: native app experiences

PWAs also offer smooth and responsive navigation, even on slower internet connections, giving users a flawless experience that they can enjoy anywhere and on any device. All of these things make PWAs a great option for businesses and organizations that want to offer their users an app-like experience without the costs and limitations of traditional native apps.

Fast and Easy Installation

One of the key benefits of PWA is that they offer fast and easy installation. Unlike traditional native apps, which require users to download and install the app through an app store, PWAs can be installed directly from the web with just a few clicks. This eliminates the need for users to visit an app store and search for the app, which can be a time-consuming and frustrating experience. 

benefits of progressive web apps: easy and fast installation

You can also install Progressive Web Apps on your desktop or mobile devices and directly access them from there. Nevertheless, it’s not compulsory to install the PWA apps to access them as they can be done through an URL as well. Because of that, they do not take up valuable storage space on a user’s device and do not require regular updates. With fast and easy installation, PWAs support a convenient and accessible way for users to access and use your app, which can help to increase engagement and improve user satisfaction.

Enhanced Performance

PWAs are designed and developed to be fast and responsive, with quick loading times even on slow internet connections. This is achieved through a number of techniques, such as lazy loading, which only loads the necessary components of the app as needed, and caching, which stores frequently used data and assets on the user’s device for offline use. 

advantages of pwa: Enhanced Performance

Besides, PWAs use other web technologies that are optimized for performance, such as service workers, which allow the app to work offline and handle background tasks (you need to know that these tasks are really heavy), and web assembly, which allows for the use of high-performance binary code within the app. By offering enhanced performance, PWAs can provide users with a positive and responsive experience that keeps them engaged and coming back for more.

Better SEO

PWAs are developed to be easily discoverable and accessible through search engines, as they are built with web development methods that are optimized for the search engine practices of Google. For example, PWAs are designed to be easily crawlable by search engine bots, making it easier for search engines to index and rank your app in search results. Not only that but PWAs can also be optimized for specific keywords and phrases, helping to improve their visibility and ranking in search results. This can help to increase the visibility and accessibility of your app, making it easier for users to find and use your app through search engines. So, in addition to all of the other benefits of Progressive Web Apps, better SEO is another important advantage that can help to improve your app’s performance and reach.

Offline Functionality

Unlike traditional web apps, which require an internet connection to function, PWAs can be used offline, providing users with a smooth experience even when they don’t have an internet connection. This is achieved through the use of service workers, which cache frequently used data and assets on the user’s device, allowing the app to continue functioning even when there is no internet connection. Additionally, we need to name the Cache API, as it allows for the storage of responses to network requests offline (this is particularly useful for storing site assets). Other client-side data storage technologies, such as Web Storage and IndexedDB, can also be utilized to store application data offline, further enhancing the offline functionality of Progressive Web Apps.

challenges of progressive web app: work in offline environment

This offline functionality is especially useful for users in areas with limited or unreliable internet connectivity, and for apps that require frequent access to data, even when the user is not connected to the internet. PWAs equip users with a convenient and accessible way to use your app, regardless of their internet connection, making them a great option for businesses and organizations that want to reach users in all regions and circumstances.

Automatic Updates

One of the benefits of Progressive web apps is that they can be automatically updated through the web. This means that users always have access to the latest version of the app, without having to manually download and install updates. This can greatly improve the user experience, as users are always able to access the latest features and bug fixes, and are less likely to encounter issues or errors with the app. 

benefits of progressive web apps: automatic updates

In addition, automatic updates can also help to ensure that the app remains secure and up-to-date, reducing the risk of security breaches and ensuring that users are protected from any potential threats. By offering automatic updates, PWAs create a condition with a convenient and consistent experience for users, while also helping to improve the overall security and stability of the app.

Cross-platform Compatibility

While other applications require compatible operating systems and technical capabilities of devices that they are working on to provide seamless experiences for users, PWAs can work across any device, including desktop computers, laptops, tablets, and smartphones. This is achieved through the use of modern web technologies, such as HTML, CSS, and JavaScript, which are supported by all major browsers and platforms. 

benefits of progressive web apps: cross platform capability

This cross-platform compatibility means that businesses and organizations can reach a wider audience with their progressive web app, regardless of the device or platform that they use. Moreover, Progressive Web Apps allow for cross-device support, providing users with a smooth and continuous experience even when switching between devices. This means that users can access their app on any device and have the same settings and data as they do on another device. This cross-device support enhances the overall user experience without having to start over or lose their data. It also makes it easier for users to switch between devices, as they always have access to their app and all of their information. 

App Distribution Independence

App distribution platform independence is one of the benefits of Progressive Web Apps. Unlike traditional native apps, which are often distributed through app stores such as the Apple App Store or Google Play Store, PWAs can be accessed directly through the web. This means that businesses and organizations can sidestep the restrictions and fees associated with app store distribution, and reach users directly through their websites. 

It also makes it easier for users to access and use the app, as they don’t need to download it from an app store or worry about compatibility issues between their device and the app store (this is sometimes frustrating and time/effort-consuming). With this function of app distribution platform independence, Progressive Web Apps provide businesses and organizations with greater control over the distribution and access to their app, while also making it easier for users to use and access the app.

Push Notifications

Push notifications are messages that are sent directly to users’ devices, even when the app is not actively being used. They can be used to keep users with updates, reminders, and other important information, and can help to keep users engaged with the app. 

Push Notifications

PWAs are able to utilize push notifications, allowing businesses and organizations to reach their users with timely and relevant information, even when the app is not actively being used. This can help to improve the overall user experience, as users are always kept up-to-date with the latest information and are less likely to miss important updates or notifications. Push notifications are a powerful tool for engaging with users and improving the overall user experience, and are one of the many benefits of Progressive Web Apps.

Improved Security

Progressive web apps use many modern web technologies that are constantly being updated to address security concerns. For example, PWAs use HTTPS to encrypt data in transit, preventing sensitive information from being intercepted by attackers. They also utilize secure client-side storage technologies, such as Web Storage and IndexedDB, to store application data securely. Additionally, PWAs can be hosted on secure servers, reducing the risk of data breaches and other security threats. When security is improved, PWAs can provide businesses and organizations with peace of mind, knowing that their app and their users’ data are secure. At the same time, they also make sure that users’ personal and sensitive information is protected, improving the overall user experience and building trust between users and the app.

In Conclusion the Benefits of Progressive Web Apps topic

In summary, many benefits of Progressive Web Apps are offered to businesses, organizations, and users alike. With the list of advantages of PWA above, PWAs deliver a compelling alternative to traditional native apps. The combination of the best qualities from both native mobile apps and web apps results in PWAs delivering an exceptional user experience and increased retention rates. But it’s not just improved user satisfaction and loyalty that benefits businesses. The added security, the cost-effectiveness of development, and compatibility across platforms are also attractive features.

This new technology is a way of the future and your company shouldn’t miss that opportunity to switch, expand your online presence, and take the most out of your business. However, like two sides of a coin, merchants should consider both pros and cons of progressive web apps to make the right decision. For more advanced consultancy on Progressive Web Apps, as well as access to a team of experts to implement it for you, you can directly access our Magento PWA Development Services or feel free to reach out to us at any time.

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