about La Vie &
La Vie Light Project
In 2024, La Vie - Vietnamese leading natural mineral water brand under the Nestlé Group - officially launched a new product line called La Vie Light, featuring a light and refreshing taste, perfectly suited for a modern and active lifestyle.
The La Vie Light campaign was launched with the goal of promoting the new product while spreading a message of positivity and encouraging the daily renewal of energy through pure natural mineral water.
La Vie’s Expectations
As part of the La Vie Light project, in addition to digital media activities, La Vie wanted to offer users a special personalized interactive experience powered by AI. Through the microsite, users had the opportunity to chat and star in the advertisement alongside Miss Thuy Tien. After receiving users’ information and images, the AI system processed the data to create a personalized image and video, featuring users participating with Thuy Tien as a companion on the journey to promote a positive and healthy lifestyle with La Vie Light.
Our solutions
Developing La Vie Light Microsite
Magenest provided UI/UX and user flow consulting based on customer insight, campaign objectives, and brand guidelines to maximize the campaign’s impact while guaranteeing a seamless and brand-consistent user experience. The microsite was fully optimized for both desktop and mobile, ensuring smooth display and accessibility across all devices.
Once the design was finalized, Magenest built the microsite according to the approved UI/UX framework and user flow, ensuring consistency between design and actual features.
The core feature of the microsite is the personalized image and video generation system. Magenest integrated an AI-powered image processing system into the microsite, ensuring a smooth and stable user interaction process. When users uploaded their personal photos, the system automatically processed the data and generated a unique image and video, featuring the user alongside Miss Thuy Tien. The system was programmed with clear logic, fast processing speed, and a high level of personalization, delivering an impressive and engaging experience for users.
ZNS Messaging Integration
Magenest partnered with ViHAT to integrate ZNS into the Yên Light microsite, enabling the platform to send messages to users via Zalo during their interactions. Sending Zalo messages to users at key stages of the user flow provides significant support, especially when delivering personalized information securely, ensuring the best possible user experience.
User Behavior Tracking on Microsite
Magenest implemented tracking for important CTA buttons within the microsite using Google Tag Manager (GTM). The collected data was transferred to Google Analytics 4 (GA4), allowing La Vie to analyze customer journeys, assess the effectiveness of different steps, and identify areas for optimization.
Google Looker Dashboard Setup
Magenest utilized Google Looker Studio to visualize traffic and behavioral data from GA4. Key metrics such as microsite traffic, the number of key actions performed, and conversion rates are visually displayed through charts and tables, enabling La Vie to quickly grasp trends and make timely decisions.
Microsite Performance Audit & Optimization
When the microsite went live, Magenest conducted a comprehensive audit to evaluate performance and enhance user experience. Then, the system is tested to ensure stable performance even under high traffic loads, with display optimization for both PC and mobile and strict user data security measures in place. If any issues are detected, Magenest will propose and implement solutions to enhance performance.
Based on collected user behavior data, Magenest conducts a comprehensive analysis of the interaction journey to identify potential disruptions in the user experience. Key metrics such as traffic, average time on page, bounce rate, and the number of key actions performed,… are thoroughly evaluated to measure the effectiveness of the microsite’s content. From these insights, Magenest proposed solutions to enhance user experience and boost conversion rates on the microsite.
remarkable Results
Magenest’s solutions enabled La Vie to successfully launch the Yên Light microsite, supporting the campaign in promoting the new product. The microsite was designed with an intuitive and user-friendly interface, making navigation and interaction effortless.
Furthermore, user behavior tracking via GTM and GA4 integration provided La Vie with valuable insights when monitoring customer journeys, allowing the brand to measure campaign effectiveness and optimize next steps.
Visualizing data through Google Looker Studio provides La Vie with a comprehensive overview of the microsite’s performance, enabling timely decisions to refine content and enhance user experience. Continuous auditing and optimization ensure fast page loading speeds and seamless display across all devices, delivering a smooth experience for users.
Thanks to its successful execution, the La Vie Light launch campaign earned the Silver Award at the 2024 SMARTIES™ X Global Winners in the Marketing Impact – Product/Service Launch category.
project highlights
- Developing microsite on Magento 2 platform
- ZNS Integration
- User Behavior Tracking on Microsite
- Google Looker Dashboard Setup
- Microsite Performance Audit & Optimization
