What are the Top 10 eCommerce sites in Singapore – Updated 2023

Singapore is a developed eCommerce market with a well-developed infrastructure and a high-income, tech-savvy populace. Sellers that want to enter the Southeast Asian markets have a plethora of alternatives accessible to them, including starting in Singapore and expanding to other countries later. In this article, we list some of the top eCommerce sites in Singapore today, some of which have crossed state and national borders, while others began in other areas of the world. Let’s start now!

Top 10 eCommerce Sites in Singapore

Rakuten Singapore

Monthly Traffic Estimate: 88.7M

If eBay is the king of eCommerce, then Rakuten is the long-lost international sibling of eBay. This online store, which operates on a similar concept to Amazon, offers a diverse selection of products, including electronics, apparel, and automobile accessories.

The recent announcement to fund US $1.5 billion for further investments might raise eyebrows in the financial world. Such a move is indicative of the competitive nature of the eCommerce space and the need for constant evolution. But Rakuten has consistently demonstrated its resilience and forward-thinking. The capital raising isn’t an admission of defeat but a strategic move to fuel its next phase of growth.

Shopee Singapore

Monthly Traffic Estimate: 13.9M

It’s no surprise that the well-known eCommerce platform, Shopee, is thriving across Southeast Asia’s eCommerce landscape. Despite its late entry into the eCommerce industry, Shopee has quickly caught up and is now being an eCommerce unicorn in Asia, completely transforming the market.

The fact that Shopee Singapore does not charge sellers any commission allows them to offer consumers competitive prices. This means that the vendors don’t have to mark up the pricing in order to make a profit. Shopee will also collect payment on the seller’s behalf and will only release the funds once the buyer has received the things they have purchased.

Another of Shopee’s benefits, according to the business, is its ability to customize its offerings in each location. Each of Shopee’s marketplaces has its own unique cultural, linguistic, and marketing qualities that allow the company to use data science in an attempt at long-term sustainability.

It’s no surprise that the well-known eCommerce platform, Shopee, is thriving across Southeast Asia’s eCommerce landscape. Despite its late entry into the eCommerce industry, Shopee has quickly caught up and is now an eCommerce unicorn in Asia, completely transforming the market.

The fact that Shopee Singapore does not charge sellers any commission allows them to offer consumers competitive prices. This means that the vendors don’t have to mark up the pricing in order to make a profit. Shopee will also collect payment on the seller’s behalf and will only release the funds once the buyer has received the things they have purchased.

Another of Shopee’s benefits, according to the business, is its ability to customize its offerings in each location. Each of Shopee’s marketplaces has its own unique cultural, linguistic, and marketing qualities that allow the company to use data science in an attempt at long-term sustainability.

Lazada

Monthly Traffic Estimate: 11.3M

Lazada is one of the pioneers in the list of top eCommerce sites in Singapore having started operations in 2011.  It has come to be known as the Amazon of Southeast Asia. Since 2016, Alibaba has owned a majority share in Lazada.

Furthermore, Lazada has become one of the most popular online retailers worldwide. Singaporeans have access to a diverse selection of things, including fashion, groceries, sporting goods, toys, household goods, and technology.

The goal of Lazada’s performance marketing activity is to attract new customers and generate income while maintaining its position as the market leader in Southeast Asia and the Middle East. In order to achieve these goals, Lazada turned to Google Ads for assistance. Mainly, Lazada used a strategy called target outranking share to outrank its competitors on strategic key search keywords.

Carousell Singapore

Monthly Traffic Estimate: 8.8M

Carousell was started in Singapore in the same year as Zalora and Lazada (2012). Apart from being the top eCommerce site in Singapore, the marketplace is also popular in Taiwan, Hong Kong, Macau, and other nearby locales. Since then, it has received funding from 500 Startups, Rakuten, Sequoia Capital, and Darius Cheung, as well as a host of other investors.

The website sells a variety of products, including automobiles, automobile accessories, motorbikes, men’s and women’s fashion, health and beauty, and luxury items.

eBay Singapore

Monthly Traffic Estimate: 2M

eBay Singapore is the local site of the eBay website in the United States. Approximately two million visits each month are expected, allowing you to find a wide choice of goods and services. Including automobiles, electronics, and other industrial goods. In addition, customers can choose from a wide number of different sellers. Because of the vast user base, the platform is also extremely popular with retailers.

Currently, there are over 11 billion active listings, over 26 million sellers, and over $8.98 billion in revenue on the site. There is a multitude of factors that could be contributing to this high degree of achievement.

In fact, the site is much more than a free marketplace where anyone can post and sell their items. There are a number of ways that eBay makes revenue, including listing and valuation fees, service charges, contractual service expenses, lead-referral commissions, and other kinds of revenue.

Qoo10 Singapore

Monthly Traffic Estimate: 1.7M

In the list of top eCommerce companies in Singapore, Qoo10 is the second most prominent name to be mentioned. Following the purchase of Gmarket, a joint venture between eBay and Giosis, Qoo10 was renamed by eBay in 2012 Qoo10 is now Singapore’s top eCommerce company after successfully expanding beyond the country’s borders. It is known for its Korean items, and it is a well-known online marketplace that is particularly strong in the categories of women’s and fashion.

It also aims at expanding its foothold in Japan and growing in other Asian countries.

FairPrice On

Monthly Traffic Estimate: 1.6M

Among Singapore’s top eCommerce sites in Singapore, Fairprice is not an unusual one. Every month, FairPrice On attracts about 1.6 million visitors. It is possible to locate practically any goods on this eCommerce site, including baby products, technology, health and beauty products, lifestyle and pet products, as well as fresh food, and a variety of other things.

Moreover, You have the option of selecting from more than 13,000 different products on the market. The company uses data analytics to better understand its customers, and it will deliver customer-centric promos based on what the data indicates about a certain customer, among other things.

The platform now can be accessed via mobile devices or through online portals. You also have the option of having your deliveries delivered to your doorstep at a time that is convenient for you.

Ezbuy Singapore

Monthly Traffic Estimate: 1.5M

More than 1.5 million people visiting Ezbuy Singapore each month have made Ezbuy one of the top eCommerce sites in Singapore. The site focuses on family, home, beauty, and apparel, among other things. The majority of the products are sourced from the United States, Taiwan, and Korea. The platform is also available in Thailand, Indonesia, and Malaysia.

In addition, the Purchasing process from Taobao was simple and uncomplicated with Ezbuy; clients placed orders through the company’s website or mobile app, and Ezbuy purchased and shipped items to customers in a timely way.

People can now buy and transport items from all over the world, including well-known countries like China, Taiwan, the United States, and more. To better serve its customers, the company has changed its name and now focuses on providing forwarding services.

Zalora

Monthly Traffic Estimate: 716.5K

When it comes to online fashion shopping in Asia, Zalora is one of the top eCommerce sites for independent designers and small businesses to get their products in front of the public’s eye.

Zalora is more likely to be recognized by the street shopper than Carousell. Three years ago, a fashion eCommerce site started in the Asia-Pacific region expanded to more than 20 countries, and announced a $238 million investment. You can make purchases on the company’s website or through its mobile application.

In order to facilitate the sale of products on the platform, they developed a separate marketplace last year. For more information on fashion, beauty, and lifestyle, you can check out Zalora’s blog.

Reebonz

Monthly Traffic Estimate: 21.0K

Reebonz is an excellent top eCommerce site in Singapore for those who enjoy the better things in life, especially when it comes to fashion. If you’re looking for watches, jewelry, shoes, new bags, pre-owned bags, and other products, this is a terrific website for you to visit. Reebonz currently has over 4.5 million members and over 100,000 products. 

It has also created an app that facilitates the exchange of fashion buyers and sellers. They stock items from designers like Fendi, Prada, Saint Laurent, Givenchy, Chloe, etc. They also have a section that deals exclusively with Asian designers.

What Do Top eCommerce Sites in Singapore Have in Common?

The digital marketplace in Singapore has seen a meteoric rise, with an increasing number of consumers turning to online platforms for their shopping needs. Amid this burgeoning landscape, top eCommerce sites in Singapore showcase several shared characteristics that underline their success and prominence.

First and foremost, these platforms prioritize a seamless user experience. Their interfaces are designed with clarity and efficiency, enabling customers to effortlessly browse, select, and purchase products. The entire shopping journey, right from product discovery to checkout, is streamlined to minimize hassles and maximize convenience.

Mobile optimization is another hallmark of Singapore’s leading eCommerce sites. Recognizing the ubiquity of smartphone usage in the city-state, these platforms ensure that their websites are either mobile-responsive or offer dedicated mobile apps. This ensures that users can shop on the go, anytime and anywhere.

Diverse and secure payment options also stand out as a common trait. In addition to traditional credit and debit card payments, these sites integrate with popular local payment methods like PayNow and GrabPay. Moreover, they adhere to stringent security protocols, ensuring that users’ financial information is safeguarded at all times.

Furthermore, these eCommerce leaders understand the importance of building trust. This is reflected in their transparent customer review systems, efficient return policies, and prompt customer service channels. They prioritize feedback and actively engage with their customer base to constantly improve and evolve.

Lastly, the top sites recognize the value of localized content and promotions. They curate product offerings and deals that resonate with the local populace, often aligning promotions with local festivals and events, ensuring a deeper connection with their audience.

In essence, while each platform might have its unique selling points, these commonalities form the bedrock of their success in Singapore’s competitive eCommerce landscape.

In Conclusion,

In conclusion, the eCommerce industry in Singapore is thriving and rapidly expanding, with a wide range of online shopping sites available to consumers. This article has highlighted the top 10 eCommerce sites in Singapore and each of these sites has its unique strengths and weaknesses, catering to different consumer needs and preferences.

Whether you are looking for electronics, fashion, groceries, or beauty products, these top 10 eCommerce sites in Singapore offer a convenient and hassle-free shopping experience. With the increasing demand for online shopping and the continuous innovation in technology, we can expect to see more eCommerce sites emerging in the Singaporean market in the coming years.

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