An unnecessarily long and complicated checkout process is among the top reasons for any eCommerce business’s high cart abandonment rate. Apple Pay is a popular payment method that offers an accelerated checkout process. With over 1.46 billion iPhone users, learning how to add Apple Pay to Shopify store is a great way to accelerate the checkout process and increase customer retention.
In this article, we’ll guide you through a comprehensive guide on how to add Apple Pay to Shopify store including requirements, step-by-step process, benefits, and other ways to accept Apple Pay as your payment method. Let’s get started!
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Requirements for Using Apple Pay in Shopify
To successfully add Apple Pay to Shopify store, you must meet some requirements:
- You must be using a credit card payment provider that accepts Apple Pay as a payment option. Some of those payment providers are Shopify Payments, First Data Payeezy, Authorize.net, CyberSource, Braintree, and Stripe. Alternatively, you can search Settings > Payments for Apple Pay in the list of third-party payment providers.
- You must have enabled an SSL certificate on the domain of your store.
- Your Shopify store must have adhered to Apple’s Acceptable Use Guidelines.
Once you complete this checklist of requirements, your Shopify store is ready to add Apple Pay.
How to Add Apple Pay to Shopify Store
Enabling Apple Pay on your Shopify Store is a relatively easy process. Let’s go through the steps to activate Apple Pay on your store:
First, click on Settings on your Shopify store admin.
Under Settings, click Payments.
Then, navigate to the Credit Card Payment Provider section and click Manage.
Choose Apple Pay in the Wallets section.
Click Save.
Once the Apple Pay option has been enabled on your Shopify store, Shopify will take care of the remaining tasks. The establishment of this payment method will enable your store to identify consumers utilizing compatible devices.
If a customer is an Apple device user, he or she will be presented with a one-step purchase option during the checkout process. Your store now is ready to enjoy the benefits of utilizing Apple Pay as a payment option.
Other Ways to Accept Apple Pay
There are a few additional ways in which Shopify merchants can utilize Apple Pay. The following are common examples that are suggested by Shopify.
Apple Pay in Person
If your business is based in the United States, you can use Apple Pay with Shopify’s Point of Sale payments.
Apple Pay is available in person if you use Shopify POS and a supported card reader like POS Go, WisePad 3 card reader, the Tap & Chip reader, or the Chipper 2X BT card reader. However, the Shopify POS is only available if your store is based in the United States.
This feature also integrates perfectly with Tap to Pay on iPhone. By utilizing this functionality, Apple Pay transactions are executed effortlessly through a single tap on the user’s iPhone or Apple Watch. This significantly enhances customer convenience by eliminating the need for them to physically present their credit card or manually enter their payment information via the keyboard.
Aside from the benefits, using Apple Pay in person comes with some limitations that you may need to consider. If a customer places an in-person order worth more than a certain amount, they may be unable to pay with Apple Pay; these limits are usually set by the customer’s bank or card brands. Limits for Apple Pay are typically higher than those for tap payments made with the actual credit card, so encourage your customers to use Apple Pay if they have it to make higher-value tap payments more likely to be approved.
Apple Pay Cash
If your Shopify store is based in the United States and you use Shopify POS with a supported card reader, you are fully required to use Apple Pay Cash. This can be simply activated in your payment settings. Apple Pay Cash allows your customers to complete the payment process via their iPhone or Apple Watch. If you are located outside of the United States, then consult with your payment provider to check whether they support Discover.
One thing to keep in mind is that Shopify POS only supports Apple Pay Cash when using POS Go, the Tap & Chip reader, the Chipper 2X BT card reader, or Tap to Pay on iPhone.
Apple Pay in Mobile Apps
Apple Pay is available if your store has an iOS app using the iOS Buy SDK. With just a few lines of code, you can add buy buttons to your iOS app. This allows your customers to pay securely with Apple Pay.
Why use Apple Pay in Shopify
Ease of Installation and No Additional Costs
There are three requirements that you must achieve to add Apple Pay to Shopify store. However, once you pass these requirements, the remaining steps are relatively easy, as illustrated above.
Moreover, as long as you use the payment providers that accept Apple Pay as a payment option, there are no additional or hidden costs you have to pay when installing Apple Pay on your Shopify store. You’ll only have to pay the regular processing fees that your payment service provider charges.
If you have a brick-and-mortar store, you can accept Apple Pay through the Shopify POS system. Therefore, your stores are allowed to offer customers more payment options without sacrificing any extra costs to your business.
Access to More Customers
There are more than 1.46 billion active iPhone users worldwide as of 2023, accounting for 21.6% of the world’s total smartphone user population. With the market share of Apple increasing steadily, enabling Apple Pay on your Shopify store is a strategic way to expand your store access for a wider range of customers.
With the growing expectations of customers regarding mobile shopping, Apple Pay has emerged as the favored payment method among users of Apple devices due to its exceptional security and convenience. This is a crucial feature that can significantly increase the likelihood that your store will attract more customers.
Payment Safety and Security
One of the paramount benefits of Apple Pay integration is the elevated level of security it offers for every transaction. While the security of payments processed through Shopify is indisputable, Apple Pay takes this feature up to the next level.
With Apple Pay, sensitive payment information is not stored on your servers or shared during transactions. Instead, each purchase is authorized with a unique one-time code through a tokenization system. This is in addition to the device account number that Apple Pay allocates to individual cards. Moreover, each transaction is verified using Apple’s biometrics systems to prevent fraud. These features can significantly enhance security and reduce the risks associated with traditional credit card payments.
Apple Pay is additionally PCI compliant, signifying that its security has been validated in accordance with industry standards; this makes it among the most secure payment gateways on the market. This instills trust among customers, fostering a sense of confidence in your store’s commitment to safeguarding their financial data.
Quicker Checkout Process
It can be extremely inconvenient and frustrating to be required to enter your home address, delivery address, and any other payment information each time you complete a purchase at a physical store. This is particularly true on smaller-screened mobile devices. Apple Pay eliminates all of that anxiety and frustration.
The integration of Apple Pay streamlines the checkout process, simplifying it to a few taps or clicks. All of the customer’s details are stored in a digital wallet, enabling them to make purchases swiftly without the hassle of entering billing, shipping, and payment details manually.
This seamless checkout experience not only saves time but also reduces friction, making it more likely for customers to complete their purchases. The convenience of Apple Pay encourages impulse buying and contributes to a more satisfying shopping journey for users.
Reduced Cart Abandonment Rate
A common challenge for online retailers is cart abandonment. Lengthy and complicated checkout processes often lead to customers abandoning their carts before completing the purchase. However, by incorporating Apple Pay, you eliminate barriers that typically cause abandonment.
The swift and hassle-free nature of Apple Pay significantly reduces the likelihood of customers abandoning their carts. With all customer’s information stored in the digital wallet, their time spent during checkout is shortened. Additionally, with the advanced security which is a well-known feature of Apple, the integration of Apple Pay will significantly increase the shopping experience and reduce security concerns. This is equivalent to higher conversion rates and increased sales for your Shopify store.
Smoother Mobile Checkout Experience
Mobile commerce continues to grow rapidly, and optimizing the checkout process for mobile users is paramount. Apple Pay greatly enhances the mobile shopping experience by simplifying the payment process on any Apple mobile device.
With fewer steps and a user-friendly interface, customers can make purchases efficiently from their mobile devices. This improved mobile checkout experience not only satisfies existing customers but also attracts new ones, ultimately boosting sales and customer loyalty.
Conclusion
Providing a seamless, convenient, and secure payment experience for customers is a must for any eCommerce business seeking success. Learning how to add Apple Pay to the Shopify store is therefore highly essential. Apple Pay not only provides a frictionless checkout experience, but it also opens up new opportunities for businesses to reach out to a large and growing demographic of mobile shoppers using Apple devices.
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