65% of all consumers assume that a positive experience with a brand is more influential than great advertising (According to PwC). For most eCommerce businesses, the vast majority of their interactions with customers will be digital. Thus, merchants have to optimize their digital customer experience (DCX) based on buyer behavior across sale channels.
There are 8 issues merchants have to consider when enhancing the digital customer experience:
- Integrated digital customer experience strategy
- Investing in a digital experience platform
- Content management
- eCommerce platform
- Marketing campaign management
- Analytics capabilities
- Regulatory compliance
In our ebook Effective Ways to Create Superb Digital Customer Experience, we will give you some effective methods to enhance your DCX based on 8 issues and customer journey! Let’s find out how to create a better DCX that helps you boost sales!