eCommerce Best Practices

Omnichannel vs Multichannel Retail: Key Differences and Benefits

08/08/2024

Traditional retail, characterized by physical stores and face-to-face customer interactions, laid the foundation for the modern shopping experience. However, the digital transformation, fueled by the internet and technological advancements, has significantly altered how consumers shop and interact with brands. This shift has led to the emergence of multichannel retail, where businesses operate across multiple platforms […]

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