Phạm Quang Hậu
Joel Pham
Author at Magenest - CEO
About
Joel Pham, the visionary CEO at Magenest, brings a wealth of experience in shaping and executing organizational strategies, managing business operations, and overseeing diverse projects. With a background in Hardware Programming from Sun Moon University and an Engineer’s degree in Computer Software Engineering from HUST, Joel possesses a unique blend of technical expertise and strategic acumen. With over 8 years of experience in eCommerce projects, especially the Shopify platform, spanning various industries, including collaborations with notable clients such as Trung Nguyen Coffee, Hoang Phuc International, Heineken, and ACFC, Joel is dedicated to sharing his insights and knowledge through published articles. His aim is to assist businesses in effectively implementing the best eCommerce practices and realizing their organizational visions and strategies.
Articles
Cover Yên

La Vie – “Bí Kíp Yên Đa Giác Quan” Campaign

Magenest developed the Yên 2.0 Microsite for the Bí Kíp Yên Đa Giác Quan campaign, enabling users to check their positive energy levels and receive personalized relaxation methods based on the five senses. The microsite was optimized for both desktop and mobile, ensuring seamless display across all devices and allowing users to easily access and interact with the platform.

Similac 1

Abbott O2O – Order Management System

Magenest streamlined Abbott’s order management by deploying the Abbott O2O – CLP Portal, which automates order distribution to the appropriate CLPs and syncs TikTok Shop orders directly to Magento 2. Additionally, Magenest integrated Magento 2 with Urbox, using eVouchers alongside physical gifts, making promotional gift distribution faster and more efficient.