With the rise of eCommerce in recent years, consumer behavior in Vietnam is starting to change as well. EZTORO is looking to lead the charge when it comes to adopting technology in retail. The new eCommerce system is an important step to achieve that vision, to set a standard for digital commerce in Vietnam.
Facing major changes, the implementation of a comprehensive eCommerce system to simplify the online shopping journey is extremely necessary for EZTORO's new business model. In addition, the new website should also focus on customer loyalty programs as well as promotion management.
Moving to the world's best ecommerce platform
Implementing the new system on Magento 2
In order to build a comprehensive and capable eCommerce system in the future, Magenest decided to use Magento 2 as the foundation for EZTORO's new website. Magento 2 is the world's leading open-source eCommerce platform, ensuring the best working performance and efficiency for businesses.
Use of pre-built extensions & custom development
We have built an Order Management System (OMS) to support EZTORO’s management process. The new changes help EZTORO streamline the system to achieve the highest efficiency without incurring unnecessary time and manpower.
To engage better with customers, EZTORO also builds more features to improve services for customers. Magenest has customized the Affiliate and Membership modules so the new system is capable of:
- Developing a loyalty program with promotions for each member class separately.
- Establish regulations to maintain membership classes and promotions.
- Building a system of collaborators (Affiliate).
Magenest also integrates useful modules to support the operation of EZTORO:
- Shop By Brand: EZTORO can create stylized categories by brand names, each with a different set of offers.
- Free Gift: Allows customers to choose products from the list of available gifts when their invoice meets the conditions specified.
- Mega Menu: Build a system of clear categories, which allows the customers to follow and navigate on the page with ease.
AWS Cloud hosting
The new system will use the cloud infrastructure of Amazon Web Services (AWS) – the current leading cloud service. With AWS services, the entire EZTORO database is stored securely. Moreover, the integration of AWS optimizes the workflow of the system, paving the way for the future growth of the business.
Responsive design & development
The website interface is also designed based on EZTORO's requirements to provide a simple and user-friendly experience. The new design is not only suitable for desktop but also phone screens and other smart devices. The interface of the mobile app was also refined.
With the enormous effects of COVID-19 on the economy and the change in consumers’ shopping behavior, EZTORO has made a strategic choice when building a comprehensive eCommerce system, which is ready to serve a large number of users.
The digital transformation project has enabled the company to explore and expand to new potential markets. The new modern and minimalistic interface brings a better experience for users. Additionally, customers are also more connected to the brand thanks to its attractive membership policy.