Yummy Mummy is a top 5 American maternity store based in New York City. The company offers a full line of nursing products – bras, designer apparel, pumps, postpartum necessities, accessories and supports the Affordable Care Act (ACA).
We provided Yummy Mummy with a new identity for the website with a focus on the user experience. The site now has a clean user interface, allowing us to direct users’ attention to functionalities, away from its previous clustered design elements.
Apart from a streamlined and more intuitive simplified purchase process, we managed to create a platform-agnostic and mobile-first responsive theme. We also optimized the website to become fast, stable and ensured its scalability and security.